Digital Advertising Vs. Digital Marketing
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Digital advertising and digital marketing are often confused but they are distinct; digital advertising is a specific activity within the broader process of digital marketing. While digital advertising focuses on short-term promotional activities, digital marketing encompasses a long-term strategy that includes various aspects of online presence and engagement. A well-structured digital marketing plan is crucial for business growth and can evolve over time.
Digital Advertising Vs. Digital Marketing
- 2. 2 DIGITAL ADVERTISING VS. DIGITAL MARKETING The terms digital marketing and digital advertising are often used interchangeably, yet they are technically two different things. Digital advertising can be defined as an activity, whereas digital marketing is more of a process.
- 3. 3 Digital Advertising Digital advertising is more accurately a small part of the process of digital marketing, encompassing the specific activity of a business promoting its products or services, usually on a relatively short-term basis. In the early stages of a new business in particular, digital advertising is often a broad process focusing on general appeal rather than a targeted strategy. Digital Marketing Digital marketing is a more long-term strategy for promoting products and services that includes every aspect of marketing online, from choosing a company logo and brand name to distributing targeted advertisements to a specific demographic, creating blog posts, engaging with social media, and all other forms of online activity. The digital marketing strategy of a business will evolve over time but will be in place from day one until the dissolution of the business.
- 4. You can read about how to structure an effective digital marketing plan by visiting the blog of Razi Salih.