Digital Jacknife Aja Xevangerber

The document discusses the mobile landscape and opportunities for growth. It notes that while mobile phone adoption in the US is near saturation, there is still room for growth in smartphones and data services. A barrier to further adoption is that some users are not fully aware of the capabilities of their web-enabled phones. While over 75% of phones have browsers, only 45% of users know it, and just 25% of users are on the mobile web. The document advocates improving user education on phone features to drive further adoption of paid mobile services.