Digital Jungle Credentials 2011
- 1. Digital Jungle … Company Credentials! Presented by Dr. Mathew McDougall CEO & Founder, Digital Jungle Beijing, China
- 2. Lets get down to business… Ye Baby!! Who are we? What is Social Influence Marketing? How can it help me? Who’s lovin’ our work?
- 3. Digital Jungle… Rockin’ Digital!! A Leading Social Influence Marketing Agency Specializing in Chinese & Asian social media solutions Industry Focus: Tourism, Luxury & Automotive Offices in Beijing, Shanghai & Hong Kong
- 4. The ‘Motherhood’ Statement The mission of Digital Jungle is to help our clients improve their business position and gain real value from their digital marketing investments Through our expertise in social media digital marketing programs and I’m Dr . Matt the application of search, affiliate and online marketing, we commit to: CEO, D McDou igital J gall,! ungle • Providing exceptional value • Driving incremental direct revenue • Generating ROI unrivaled by traditional media • Protecting your online reputation • Increasing your market share over your competitors • Building your brand awareness We look forward to working with you.
- 5. SOCIAL INFLUENCE MARKETING Defined!
- 6. Definition… Lay it on me! Social influence marketing describes the use of interactive and collaborative forms of media to influence the perception, opinions and ultimately the buying decisions of consumers by creating respect and love about a brand, product or service.
- 7. The philosophy… according to DJ! Social Influence Marketing is about leveraging social media at every stage of a marketing campaign, and it goes beyond the lifetime of the campaign too. In fact, we believe that over the long term, it is going to have a stronger affect on purchasing behavior than direct response and brand marketing.
- 8. Not forgetting… its always about the ‘big idea’! We are all about delivering compelling ideas that drive participation and build loyalty beyond reason. " " " " " " " " "
- 9. How does Digital Jungle differ from other Agencies?! • The ‘big idea’ is at the heart of every campaign • Experts in socially led marketing programs • Totally focused on achieving outcomes • We offer a complete management of your Chinese social media i.e., Sina Weibo " " " " " " " " "… and generally all round good guys!
- 10. The world is changing… really!! +70% say they discuss products and services Measurable word of mouth Tribes, gatherings and the watering hole
- 11. SOCIAL INFLUENCE MARKETING in Action!
- 12. Social influence… the marketing spiral! Although most of our campaigns use social media as the central communication platform, we often use multiple digital channels to amplify and echo key messages. Our social media programs and digital media campaigns are conducted in multiple languages and across multiple geographies
- 13. Sharing the big idea’s…! We create opportunities to share our branding and campaign ideas through a deep understanding of Chinese and Asian paid, owned and earned media relationships The Paid Media Strategy Outbound push and reach activity. Affiliate, email, Ads etc. The Social Strategy Your unbound marketing strategy should be all about conversation, relationships and dialogue inside the spaces that your prospects currently use. A two-way dialogue with customers, prospects and influencers who can propagate positive opinion.
- 14. Social influence marketing… follows a process! Awareness Liking/Friending Attraction Phase -------------------------------- Engagement Participation Community Relationship Phase ------------ Evangelism Loyalty Phase
- 15. Understanding the social paid media phases Set objectives and establish plan Listen and understand your audience Engage and participate Monitor and evaluate
- 16. CLIENT STUFF Lovin’ our work!
- 17. Cool Logo Collections! Delivering digital strategy and execution services: • Customer and competitor insights • Digital and eCommerce strategy • Social Influence Marketing • Search Engine Marketing • Affiliate Marketing • Media Buying 17 • Mobile Services • Application Development
- 18. Lexus… Lovin’ our Work Creating word of mouth by targeting influential customers. Use SIP:Enterprise to profile targets High social network reach and strong category involvement = Male bias, 25 – 35 years Created an online community for these influencers Video competition that provides a fun way to share and vote for interesting videos Significant Chinese usage, +/- 6 minutes on the site.
- 19. Global Blue… Lovin’ our Work! Building brand awareness and online discussions Using social media to drive awareness, amplified with search and media buys Created an online program for key influencers Managing the official Sina Weibo account and seeding/feeding into many additional online forums +/- 1000 Weibo fans/2 weeks, +/- 3-4 mins on the site.
- 20. Alliance Insurance… Lovin’ our Work Driving sales of travel insurance products. Using search marketing to target and drive traffic Australian and New Zealand focused A/B Testing, Portfolio Management, Geo/Time Targeting Multi-varience testing to achieve the most optomised results Achieved a positive 1:4.5 search media/sales ratio
- 21. So what does this look like for me, my brand, product and service? BLANK = enter your brand, product or service Meet Digital Jungle...!
- 22. Thanks! Follow on Twitter Company Email @digitaljunglecn [email protected] Follow on Weibo: Company Website www.weibo.com/digitaljungle www.digitaljungle.com.cn Connect on Linkedin Presentations on SlideShare www.linkedin.com/company/digital-jungle www.slideshare.net/digitaljungle Also, don’t miss out on ! Dr. Mathew McDougall’s new book! “The Chinese Social Media Universe” !