Digital Literacy
                         A new language
                           for disruption




    #otew2012

umpcportal.com flickr         @joyce_hostyn
                            Copyright © OpenText Corporation. All rights reserved.
We're in the midst of a new Wapping.
                   ~Andrew Neilz, The Sunday Times
How digitally literate are you?




                      Digital Fluency Snapshot bit.ly/QTUk5V
…your executive?




 80% of CIOs surveyed are concerned that their top-level
 management team is not ‘fully digitally literate’
                                              ca technologies CIO survey
… your organization?
… your community?
… your government?
It is not the strongest of the species that survives,
nor the most intelligent that survives. It is the one
that is the most adaptable to change.
~Leon C. Megginson
Brian Solis
The illiterate of the 21st century will not
be those who cannot read and write,
but those who cannot learn, unlearn,
and relearn.
~Alvin Toffler
89% of executives
believe digital will disrupt their industry…


33% believe their company has the
policies & practices that will enable it to
adapt.
~Forrester, 2012 Survey
Digitization leads to business
model changes
Digital disruption, when properly understood,
should terrify you
…prevalence of free tools and services that enable
disruptors to rapidly build products and services, the
rise of digital platforms that are easily exploited by
aspiring competitors from all directions, and the
burgeoning class of digital consumers ready to
experiment with new services -- have combined to
unleash a disruptive force that will completely alter
every business on the planet.
~James L. McQuivey, Forrester
A

    B
Dave Snowden, Cognitive Edge   20
We have passed the tipping point where
digital is something new, it just is. That
means that every function in any
organisation now needs to be re-written
as digital. At Macmillan, I referred to
this as operationalising digital.
~Katie Smith, CoGapp
drawing by Dave Gray
drawing by Dave Gray
bit.ly/QTUk5V
what is digital
fluency?
Enterprise architecture
                            is about designing the
                            way this company will
                               do business in the
                                    future.




here’s how   Enterprise Architecture           here’s how
                                                it should
 it works
                                                   work
   today
                                               tomorrow
49% reported that unfocused meetings is
     what makes them feel unproductive at work*

drawn by Dave Gray                      *USA TODAY Snapshots® poll
digital fluency
ability to reliably achieve desired
outcomes through use of digital technology

helped or hindered by the situational forces
and the digital fluency of others



                                   Digital Fluency bit.ly/Tx1lvA
anti-literacy pre-literacy                    literacy                   fluency
don’t see need to      recognize change is    view change as              change as
change                 needed                 already overcome            opportunity
                                              so may not see
don’t see value in     understand             value in continuing         know when and why
use of digital media   potential value        to learn                    (or why not) to use
                                                                          digital tools
assume                 but difficulty using   know what tools to
technologies, not      basic digital tools    use and how to use          ability to choose the
people, cause                                                             right tools and use
success or failure     and oversimplify or    but may not have            multiple tools in
                       underestimate role     enough experience           combination
                       of a new technology    to achieve desired
                                              outcomes                    look for uses in
                                                                          unintended ways
                                              cite number of
                                              posts, tweets, or
                                              followers as key
                                              metric



                                                      Digital Fluency, Christian Briggs bit.ly/Tx1lvA
there be dragons
Christian Briggs
way of thinking
habit of mind
an ongoing process
and group of
practices
game
               literacy
information
   literacy

               visual
              literacy
information literacy is the ability to know when
there is a need for information, to be able to identify, locate,
evaluate, and effectively use that information for the issue or
problem at hand
~National Forum on Information Literacy


                                             game
                                           literacy
                   information
                      literacy

                                           visual
                                          literacy
visual literacy is a set of abilities that enables an
individual to effectively find, interpret, evaluate, use,
and create images and visual media
~ACRL Standard




                                           game
                                         literacy
                  information
                     literacy

                                        visual
                                       literacy
game literacy is based on three concepts: systems,
play, and design… it asks how game playing and game
design can be seen as models for learning and action in the
real world
~Eric Zimmerman


                                       game
                                     literacy
                  information
                     literacy

                                     visual
                                    literacy
A person using these
skills to interact with
society may be called
a digital citizen.
~Wikipedia
digital literacies
              education




  work




            context
community
                            interest

              personal
personal
(digital lifestyle)
community
    (digital
 citizenship)
work
 (digital
economy)
education
(digital learning)
everything was once new
bit.ly/WjTiRn
Crossing Boundaries: Digital Literacy in Enterprises, Lilia Efimova and Jonathan Grudin
making digital
a habit of mind
current                        desired
belief                          belief

              what do
           they need to
             know, do,
            and believe
            to change?
             what new
             habits to
           they need to
current      develop?        desired
behavior                    behavior
                          drawing by Austin Kleon
What items you would
include in baseline digital
abilities training for your
organization?
collective
 networking   appropriation                  negotiation            play
                              intelligence




11 abilities of digital                                          transmedia
                                                                 negotiation




               distributed
performance                   multitasking   judgment           visualization
                cognition




                                                Christian Briggs slidesha.re/VBhRfp
Doug Belshaw
Mozilla Web Literacies dougbelshaw flickr
don’t make assumptions
avoid mistakes in
behavior change
RELYING ON WILLPOWER FOR LONG-TERM CHANGE
ATTEMPTING BIG LEAPS INSTEAD OF BABY STEPS
IGNORING HOW ENVIRONMENT SHAPES BEHAVIOR
TRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONES
BLAMING FAILURE ON LACK OF MOTIVATION
UNDERESTIMATING THE POWER OF TRIGGERS
BELIEVING THAT INFORMATION LEADS TO ACTION
FOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORS
SEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIME
ASSUMING BEHAVIOR CHANGE IS DIFFICULT


                                         Persuasive Technology Lab Stanford
RELYING ON WILLPOWER FOR LONG-TERM CHANGE
ATTEMPTING BIG LEAPS INSTEAD OF BABY STEPS
IGNORING HOW ENVIRONMENT SHAPES BEHAVIOR
TRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONES
BLAMING FAILURE ON LACK OF MOTIVATION
UNDERESTIMATING THE POWER OF TRIGGERS
BELIEVING THAT INFORMATION LEADS TO ACTION
FOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORS
SEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIME
ASSUMING BEHAVIOR CHANGE IS DIFFICULT


                                         Persuasive Technology Lab Stanford
Fogg Behavior Model, Pushing Buttons & Pulling Triggers, Kelsey Ruger
wiki for
                                       project status




How might we                          gamestorming for
collaborate better on                       rapid
projects?                                co-creation




                                             ?

 collective
               play   visualization
intelligence
project status
                  status meeting

                   routine


                                   project status visibility
 Monday morning
                                     manager feedback

trigger                                     reward




                                      Charles Duhigg, How Habits Work
project status
                               post status update to wiki
                                    link documents
                                          routine


                                                            project status visibility
   Monday morning
                                                              manager feedback

 trigger                                                             reward
 abilities:                                                           motivators:
 • wiki tool                                                          • manager “put it
 • team training                                                        in the wiki”
 • team coaching (knowledge                                           • social
   champion, tips & tricks during                                       acceptance of
   team meetings)                                                       team

                distributed          collective
networking
                 cognition          intelligence
Today, the basis of change is
small changes in human
behaviour, rather than grand
organisational changes. It is a
matter of hundreds (or even
thousands) of individuals acting
in new ways…
~Daniel M. Cable, Professor of Organisational Behaviour
from digital
literacy to digital
enterprise
enterprise

organization

community

   team



 individual
…we established a baseline digital-
skills inventory that’s tailored to every
level of advancement in the
organization.
We have a training facility to make sure that if you’re in a
particular area, you’re competent on the systems for
that area. This goes for senior managers too; we have an
area in the facility where we can pull the curtains, so to
speak, and work with senior managers privately so we
don’t embarrass anyone.
~Robert McDonald, CEO P&G
here’s how   Enterprise Architecture   here’s how
                                        it should
 it works
                                           work
   today
                                       tomorrow
Disruption is the art of asking better
questions, challenging conventional
wisdom and overturning assumptions
and prejudices that get in the way of
imagining new possibilities and
visionary ideas.
~TBWA/RAAD
How might we
use social business
to improve health
in low-incomes
communities?




                      OpenIDEO bit.ly/11ZZAxl
?




How might we
service customers   ?
through mobile &
social channels?


                    ?
?




How might we
engage our          ?
employees in an
entirely new way?


                    ?
?




How might we
rethink the    ?
shopping
experience?


               ?
you can teach an old dog new
tricks
The digital revolution is almost as disruptive
to the traditional media business as
electricity was to the candle business.
In 2008, media declared the sky was falling:
print would soon be dead. The world
watched on in bewilderment as the
publishing industry turned completely upside
down – a trend that is luckily tapering as the
media industry adjusts to generating digital
revenue with a whole new take on pricing
and distribution.
~Ken Auletta, The New Yorker

                                     Roadmap to Publishing Trends 2012
the publishing market is growing,
not shrinking
~Bob Stein, Institute for the Future of Books
Roadmap to Publishing Trends bit.ly/VUhLlO
Is the future of literature the online game World of Warcraft?
~Bob Stein, Institute for the Future of Books
become a digital
citizen
inspire your
organization to start
dreaming in digital
It’s 2020 and your organization is
dead. What happened? Write the
obituary for your organization.




                                     Capt' Gorgeous flickr
                                                      115
stay in touch
@joyce_hostyn
jhostyn@opentext.com
www.joycehostyn.com/blog

Digital literacy - a new language for disruption

  • 1.
    Digital Literacy A new language for disruption #otew2012 umpcportal.com flickr @joyce_hostyn Copyright © OpenText Corporation. All rights reserved.
  • 6.
    We're in themidst of a new Wapping. ~Andrew Neilz, The Sunday Times
  • 8.
    How digitally literateare you? Digital Fluency Snapshot bit.ly/QTUk5V
  • 9.
    …your executive? 80%of CIOs surveyed are concerned that their top-level management team is not ‘fully digitally literate’ ca technologies CIO survey
  • 10.
  • 11.
  • 12.
  • 13.
    It is notthe strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. ~Leon C. Megginson
  • 14.
  • 15.
    The illiterate ofthe 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ~Alvin Toffler
  • 16.
    89% of executives believedigital will disrupt their industry… 33% believe their company has the policies & practices that will enable it to adapt. ~Forrester, 2012 Survey
  • 17.
    Digitization leads tobusiness model changes
  • 18.
    Digital disruption, whenproperly understood, should terrify you …prevalence of free tools and services that enable disruptors to rapidly build products and services, the rise of digital platforms that are easily exploited by aspiring competitors from all directions, and the burgeoning class of digital consumers ready to experiment with new services -- have combined to unleash a disruptive force that will completely alter every business on the planet. ~James L. McQuivey, Forrester
  • 19.
    A B
  • 20.
  • 21.
    We have passedthe tipping point where digital is something new, it just is. That means that every function in any organisation now needs to be re-written as digital. At Macmillan, I referred to this as operationalising digital. ~Katie Smith, CoGapp
  • 22.
  • 23.
  • 25.
  • 26.
  • 29.
    Enterprise architecture is about designing the way this company will do business in the future. here’s how Enterprise Architecture here’s how it should it works work today tomorrow
  • 42.
    49% reported thatunfocused meetings is what makes them feel unproductive at work* drawn by Dave Gray *USA TODAY Snapshots® poll
  • 44.
    digital fluency ability toreliably achieve desired outcomes through use of digital technology helped or hindered by the situational forces and the digital fluency of others Digital Fluency bit.ly/Tx1lvA
  • 45.
    anti-literacy pre-literacy literacy fluency don’t see need to recognize change is view change as change as change needed already overcome opportunity so may not see don’t see value in understand value in continuing know when and why use of digital media potential value to learn (or why not) to use digital tools assume but difficulty using know what tools to technologies, not basic digital tools use and how to use ability to choose the people, cause right tools and use success or failure and oversimplify or but may not have multiple tools in underestimate role enough experience combination of a new technology to achieve desired outcomes look for uses in unintended ways cite number of posts, tweets, or followers as key metric Digital Fluency, Christian Briggs bit.ly/Tx1lvA
  • 46.
  • 47.
  • 50.
  • 51.
  • 52.
    an ongoing process andgroup of practices
  • 53.
    game literacy information literacy visual literacy
  • 54.
    information literacy isthe ability to know when there is a need for information, to be able to identify, locate, evaluate, and effectively use that information for the issue or problem at hand ~National Forum on Information Literacy game literacy information literacy visual literacy
  • 56.
    visual literacy isa set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media ~ACRL Standard game literacy information literacy visual literacy
  • 58.
    game literacy isbased on three concepts: systems, play, and design… it asks how game playing and game design can be seen as models for learning and action in the real world ~Eric Zimmerman game literacy information literacy visual literacy
  • 64.
    A person usingthese skills to interact with society may be called a digital citizen. ~Wikipedia
  • 65.
    digital literacies education work context community interest personal
  • 66.
  • 69.
    community (digital citizenship)
  • 70.
  • 71.
  • 72.
  • 75.
  • 76.
    Crossing Boundaries: DigitalLiteracy in Enterprises, Lilia Efimova and Jonathan Grudin
  • 77.
  • 78.
    current desired belief belief what do they need to know, do, and believe to change? what new habits to they need to current develop? desired behavior behavior drawing by Austin Kleon
  • 79.
    What items youwould include in baseline digital abilities training for your organization?
  • 80.
    collective networking appropriation negotiation play intelligence 11 abilities of digital transmedia negotiation distributed performance multitasking judgment visualization cognition Christian Briggs slidesha.re/VBhRfp
  • 81.
  • 82.
    Mozilla Web Literaciesdougbelshaw flickr
  • 83.
  • 86.
  • 87.
    RELYING ON WILLPOWERFOR LONG-TERM CHANGE ATTEMPTING BIG LEAPS INSTEAD OF BABY STEPS IGNORING HOW ENVIRONMENT SHAPES BEHAVIOR TRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONES BLAMING FAILURE ON LACK OF MOTIVATION UNDERESTIMATING THE POWER OF TRIGGERS BELIEVING THAT INFORMATION LEADS TO ACTION FOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORS SEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIME ASSUMING BEHAVIOR CHANGE IS DIFFICULT Persuasive Technology Lab Stanford
  • 88.
    RELYING ON WILLPOWERFOR LONG-TERM CHANGE ATTEMPTING BIG LEAPS INSTEAD OF BABY STEPS IGNORING HOW ENVIRONMENT SHAPES BEHAVIOR TRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONES BLAMING FAILURE ON LACK OF MOTIVATION UNDERESTIMATING THE POWER OF TRIGGERS BELIEVING THAT INFORMATION LEADS TO ACTION FOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORS SEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIME ASSUMING BEHAVIOR CHANGE IS DIFFICULT Persuasive Technology Lab Stanford
  • 89.
    Fogg Behavior Model,Pushing Buttons & Pulling Triggers, Kelsey Ruger
  • 90.
    wiki for project status How might we gamestorming for collaborate better on rapid projects? co-creation ? collective play visualization intelligence
  • 91.
    project status status meeting routine project status visibility Monday morning manager feedback trigger reward Charles Duhigg, How Habits Work
  • 92.
    project status post status update to wiki link documents routine project status visibility Monday morning manager feedback trigger reward abilities: motivators: • wiki tool • manager “put it • team training in the wiki” • team coaching (knowledge • social champion, tips & tricks during acceptance of team meetings) team distributed collective networking cognition intelligence
  • 93.
    Today, the basisof change is small changes in human behaviour, rather than grand organisational changes. It is a matter of hundreds (or even thousands) of individuals acting in new ways… ~Daniel M. Cable, Professor of Organisational Behaviour
  • 94.
    from digital literacy todigital enterprise
  • 95.
  • 96.
    …we established abaseline digital- skills inventory that’s tailored to every level of advancement in the organization. We have a training facility to make sure that if you’re in a particular area, you’re competent on the systems for that area. This goes for senior managers too; we have an area in the facility where we can pull the curtains, so to speak, and work with senior managers privately so we don’t embarrass anyone. ~Robert McDonald, CEO P&G
  • 97.
    here’s how Enterprise Architecture here’s how it should it works work today tomorrow
  • 101.
    Disruption is theart of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas. ~TBWA/RAAD
  • 102.
    How might we usesocial business to improve health in low-incomes communities? OpenIDEO bit.ly/11ZZAxl
  • 103.
    ? How might we servicecustomers ? through mobile & social channels? ?
  • 104.
    ? How might we engageour ? employees in an entirely new way? ?
  • 105.
    ? How might we rethinkthe ? shopping experience? ?
  • 107.
    you can teachan old dog new tricks
  • 108.
    The digital revolutionis almost as disruptive to the traditional media business as electricity was to the candle business. In 2008, media declared the sky was falling: print would soon be dead. The world watched on in bewilderment as the publishing industry turned completely upside down – a trend that is luckily tapering as the media industry adjusts to generating digital revenue with a whole new take on pricing and distribution. ~Ken Auletta, The New Yorker Roadmap to Publishing Trends 2012
  • 109.
    the publishing marketis growing, not shrinking ~Bob Stein, Institute for the Future of Books
  • 110.
    Roadmap to PublishingTrends bit.ly/VUhLlO
  • 112.
    Is the futureof literature the online game World of Warcraft? ~Bob Stein, Institute for the Future of Books
  • 113.
  • 114.
    inspire your organization tostart dreaming in digital
  • 115.
    It’s 2020 andyour organization is dead. What happened? Write the obituary for your organization. Capt' Gorgeous flickr 115
  • 116.