Learning Digital Marketing - A Beginner's guide to Online Marketing
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The document explains the fundamentals of digital marketing, emphasizing a five-step process: create, distribute, optimize, monetize, and innovate. It highlights the importance of defining goals, understanding the audience, and leveraging various digital platforms and strategies to build a brand's online presence. The author also stresses the need for a strong digital strategy to effectively engage consumers in an increasingly digital marketplace.
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Learning Digital Marketing - A Beginner's guide to Online Marketing
- 1. UNDERSTANDING DIGITAL AN INTRODUCTION TO DIGITAL MARKETING BY PRATEEK MODI
- 2. Over $700 Billion advertising dollars are estimated to be earmarked for digital by 2020. THE BASICS Selling a product/service/idea via electronic media Reaching consumers via Websites, Social Networks and Mobile Apps What HowWhy
- 5. DIGITAL CAN BE COMPLEX AND OVERWHELMING
- 6. HOW DO YOU MAKE SENSE OF IT?
- 7. SIMPLIFY
- 8. THE 5 STEP PROCESS create distribute optimisemonetise innovate YOUR BRAND
- 9. STEP 1: CREATE 1. Define your goals 2. Identify your target audience 3. Craft your core message 4. Make a plan 5. Produce the content Branding/ sales Development Men between 20-25 who like running Investors, govts, public Inspire fitness Change, hope development Articles, facebook posts, tweets,etc. Micro-blogging, selfies (Creating your online presence)
- 10. STEP 2: DISTRIBUTE 1. Websites 2. Social networks 3. Advertising 4. Emails 5. Influencers • All networks are not the same. Choose yours carefully. • Advertising will push your content, it will spread only if its great. (Finding an audience)
- 11. STEP 3: OPTIMIZE 1. Websites 2. Social networks 3. Advertising 4. Emails 5. Influencers • Optimisation makes digital more powerful over TV, Print and Radio. • Rinse and repeat, it till you hit the sweet spots (Growing your audience) (Measure, Analyse, Fix) Search engines Content Pay per click Conversion and Sales
- 12. STEP 4: MONETIZE 1. Advertising 2. Sponsorships 3. E-commerce 4. Affiliates Think of your digital property as a piece of real estate. You can set up a shop on it, sell advertising on it, lease it to someone else. Once you nail the basics, you can even incentivise salesman to get you more customers. The value of your property will depend on the crowd you’re able to attract with content or technology. (Earning money from your presence)
- 13. EXAMPLE: BLOGGING AS A BUSINESS Remarketing
- 14. STEP 5: INNOVATE 1. Offer something unique 2. Consumers must find it relatable 3. and share-worthy innovation + social media = powerful and useful (Or Die)
- 15. Brand strategy Marketing strategy Digital strategy SEO Social PPC Apps We’re have shifted to a world where digital has made its place in the minds of consumers. Therefore, you need to have a strong digital strategy to leverage your position in the marketplace effectively. INTEGRATING DIGITAL IN YOUR OVERALL MARKETING
- 16. Brand strategy Marketing strategy Digital strategy SEO Social PPC Apps MARKETING ON DIGITAL
- 17. DIGITAL IS RE-DEFINING THE MEANING OF “BRAND” Your brand Products People Philosophy Facebook, Twitter, Youtube, Instagram and the dozens of other Digital media has converted all of us into content creators. We can reach an audience, engage with it and make an impact.
- 18. DIGITAL MEDIA CAN WIN YOU ELECTIONS
- 19. IT CAN HELP WITH DIPLOMACY
- 20. AND IT CAN DEMOCRATISE GOVERNANCE
- 21. ARE YOU READY TO LEARN? REACH ME: FACEBOOK.COM/PRATEEKMODIFYED TWITTER.COM/MODIFYED
Editor's Notes
- #3: Digital marketing is an exciting new way for businesses to market their products, services and even, themselves. It’s a rapidly evolving industry with newer methods and channels sprouting
- #15: We’re now part of one giant collective and collaborative brain
- #16: Digital marketing works best when its combined with offline modes of marketing. It should be a part of the overall brand strategy.
- #17: Digital marketing works best when its combined with offline modes of marketing. It should be a part of the overall brand strategy.
- #18: You are now a brand of your own. A facebook update, a harmless tweet or that video you uploaded from your last trip to Goa – all this content has the potential to reach millions of people in a few days.
- #19: How many of you remember the two most popular catchphrases of modi’s election campaign – ab ki baar, modi sarkaar and acche din aane waale hain? BJP campaign strategists were given strict instructions to come up short and catchy phrases. The knew some hard facts about the voters – 19% of india’s popular was online. And 2 out of 3 people in india are below 35. The election campaign had an unprecedented voter turnout – over 66% voted. One of the highest ever. Digital had be a very critical aspect of the over strategy. With memes, whatsapp forwards, facebook posts, twitter contests, live chats, etc. BJP nailed it to perfection.
- #20: Our honorable PM has garnered a massive following on social media. With over 18 million followers on twitter and 32 million fans on facebook, Narendra Modi ji has taken politics and diplomacy to the next level. His in your face messaging, strong consistent communication and powerful branding resulted in a landslide win in the 2014 general elections of India. And Social Media played a key role in mobilising the urban voters to vote – a demographic which rarely votes.
- #21: The government of India launched an online forum called Mygov with the aim of connect with citizens. You can participate in Groups, Tasks, Discussions, Polls, Blogs and Talks. The government can get a lot of data, gauge sentiment, understand issues firsthand from across the country and much more.