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Digital Marketing
- 1. Explore Content marketingPlatform
- 3. Importance of contentmarketing.
- 4. 1.) Content Marketingaids marketers make more money, generate more sales & pull in unexpected customers This one sentence sums it up for me as if a marketing strategy does not help you make profit; you have to immediately change your strategy. Luckily, content marketing returns better than any other strategy. Small businesses depend on large sales, and Content Marketing is a standout amongst the most productive and effective ways you can do that, but only if you know how to utilize it accurately. It is the main objective of every business to generate more sales. Search engines are showing signs of improvement at understanding what a person means from the words they write, so you need to concentrate on points and noting questions. By maintaining an active blog presence and making your social networking sites the go-to hotspots for all your services, you can pull in unexpected customers. You can acquaint your business to individuals who did not ever know that you existed. This is one of the major purposes of marketing at large, and the most powerful medium that can do this effectively is content marketing. By picking topics that are on the psyches of your prospects and discussing them, you can attract those people.
- 5. 2.) Content Marketinghelps you build valuable relationships and it is cheaper than other forms of marketing Content marketing helps marketers build valuable relationships with their audiences and make sales. It helps you gain the trust of people who get help from your content, and hence their credibility aids you have a loyal fan base that seeks knowledge from you and wishes to invest in you. Content marketing is more cost-effective compared to most other marketing options, however it obliges you to contribute your effort, time, and a great deal of tolerance before you can procure its profits. By providing great content, and sharing your knowledge and experience through different mediums of content marketing, you automatically drive conversion without spending extra buck for that. Content marketing can help build deals and boost sales by meeting prospects wherever they are at in the purchasing process and cajoling them forward by giving the knowledge they need to make their next stride. If you do this in a right fashion, you can convert them to walk them down on your path and increase ROI.
- 6. 3.) Content marketingenhances your Brand Image and helps you make a Personal Connection Businesses of various kinds can enhance their brand image by creating and sharing quality content. According to a research conducted by Kapost- for per dollar, content marketing adds to three times more lead compared to traditional online marketing like paid searches. Subsequently, building up a content marketing plan can be a pivotal game-changer for your business’ online growth. Content Marketing is very powerful in establishing a personal connection with prospects. Content that has your own personal touch helps you have an advantage in the marketplace because there is no one who can create the kind of content you create. By producing high-quality content consistently, you can build the trust of your audience that will help you establish yourself as a brand and enhance your company’s brand image. Importance of content marketing is hidden in stellar quality and it is must that you consistently produce content of great quality. Every piece you create, either builds your image or tears it down and that is why it is extremely important that you maintain the same quality and personal touch in your content. Give your unique identities a chance to sparkle.
- 7. 4.) Content marketingenhances Customer Engagement & helps you beat your Competitors Enhancing customer engagement is one of the most important reasons why content marketing is important. It not only includes creation and distribution of content but also acts as a relationship-building tool. If content marketing is executed properly, it can effectively build brand awareness and boost customer engagement. Additionally, importance of content marketing also includes its ability to retain the interests of prospects throughout the sales conversion process. Content marketing lets marketers see interaction through comments, landing page activity and social media channels. You can use content marketing tools to get a very personalized view of how customers are using and moving through your content. “Why is content marketing important?” – It is so, because your audiences love it; it is cost- effective; it engages your customers, produces more sales, and helps you beat your competitors in a sustainable fashion. Importance of content marketing is as if you have two companies with similar offering, your prospects will prefer engaging with the one that includes content in their online marketing strategy. Content makes your company unique, which helps you enjoy superiority in your industry in more powerful manner.
- 8. 5.) Content marketingcan work with any Industry, can let Non-Profits make Profits & can Attract People with Real Interest in Your Brand Content marketing is one of the most flexible ways of internet marketing that can work with any industry. The power of content marketing in propelling brands forward is clear, as it is very effective in attracting people who have real interest in the solutions a brand can provide to them. It attracts people without annoying them and acts as their advocate; not only by putting forward their doubts on online portals but also by providing solutions to their doubts. Content marketing can even help nonprofits raise more money and make profits. By addressing issues of your target audiences through quality content you can stay on top of their mind, which help you build a relationship with people who have interest in your kind of brand and seeking knowledge from experts. Any online business can truly win the race because of the information it shares through its content marketing channels.
- 9. 6.) Content Marketingis very powerful in Improving your Customer Experience & growing Long-term Audiences Importance of Content Marketing includes in its ability of improving customer experiences and ensuring long-term audiences. Great content gives brands something to talk about with their clients beyond complaints and difficulties, compliments, or inquiries. Tuning in to your clients is vital to making effective content. Each interaction you have with a prospect or customer can give you knowledge into the inquiries/issues they have. Through content marketing, you can address those questions clearly and early in the buying process that helps you reduce the amount of complaints and confusions. Each piece of content offers a powerful opportunity to hook new people and grow your fan base. As such gathering of audiences grows; you will have a much greater base of individuals willing to share your content that is the huge advantage of content marketing. Rather than beginning without any preparation as in traditional marketing, you can build on your own successes through content marketing with the way you want to. You can use follow up strategies with email nurturing and social media marketing that help you enjoy steady gains in your audiences. Content marketing is one of the most effective online marketing tools that place all businesses on equal footing.
- 10. 7.) Content Marketingcan help marketers increase Email Response Rates & encourage Virility Content Marketing importance includes its ability to increase email response rates and encourage Virility of internet marketing campaigns. The email response rates can be effectively increased by keeping professional communication intact through efficient content marketing by understanding site’s audience and channelizing custom-fit campaigns. Serving audiences with content that is effective, error-free and impressive ensures better engagement and more conversions. All the interactions that you have with a prospect or customer whether in person, in phone call, in email, or through other traditional marketing methods, you have to be focused on giving value, which you can ensure by giving something to them instead of asking something from them. Giving value is the base of content marketing as it increases positive words of mouth on social media and on other platforms that ensure effective Virility for your brand. If still thinking about importance of content marketing, then think about the ability to share something with a certain number of individuals and being able to watch it go viral in real-time- this is just too good to be true kind of scenario that only content marketing can guarantee about. For effective content marketing, you need to create something that is highly interesting and entertaining, and then you are ready to see special kind of Virility for your brand that no other marketing channel can provide.
- 11. 8.) Content marketinglets Online Businesses be Self-Dependent & reduces their dependence on External Sources •Content marketing is very powerful in lead generation and it guarantees conversions. While talking about content marketing importance, Brendan Cournoyer (content marketing manager at Brainshark Inc.) says, “Content marketing reduces the need to obtain lists of leads from external sources just to keep your sales funnel full. Instead, you create the content and generate more leads yourself.” This is for sure one of the most powerful feature of content marketing that lets it be the best tool of online marketing. •Content marketing is one of the most effective internet-marketing channels that gives you more control over your message and lets you be self-dependent in your marketing maneuvers. This helps you make sure that your content is aimed at your unique audiences of potential customers, as it is the ‘you’ who knows your business much better than others do. It reduces your dependency on other external resources and helps you be connected with your audiences on your own. •You should create content around your target audiences as content marketing offers you great opportunity to stay focused on your message in best possible ways. It is very important that your messages be about giving value and not about boasting, chest thumping or self-obsessed. By offering a large amount of value to your customers, you influence them to sign up for more information that automatically increases conversions.
- 12. 9.) Content marketinginfluences your Prospects’ Purchasing Decisions and elicits Favorable responses from them Content marketing is very powerful in influencing purchasing decision of your prospects. It is also considered as single most powerful marketing channel that can elicit favorable responses from prospects. By letting customers understand that choosing your product or service would be the wisest choice, content marketing influences your prospects do what you want them to do. According to statistics, around 91% of B2B marketers and 86% of B2C marketers prefer using content marketing to influence decisions of their prospects. Prospects respond more favorably to content than they do to other kinds of advertisements and overt selling. Content marketing conveys the message that you care about your audiences in the most convincing way possible, and it is very important that your content is highly informative and interesting and not outbound selling. In eliciting favorable decision from prospects, content marketing includes different kinds of lead magnets that not only attract them but also persuade them to take the actions that you want them to take. By using effective landing page content, you not only entice them visit your site but also influence them make favorable decisions. You can turn your blogs into downloadable pdf or video or slideshow, and can recycle them in many other ways, and use them to influence purchasing decisions of your clients.
- 13. 10.) Content marketingis reusable can spur creativity and is a natural fit for buying psychology The reason behind the increase in the importance of content marketing is its ability to be reusable. The best part of content marketing campaigns is ability of its various elements to get reused. With content marketing, you get innumerable opportunities of creativity and especially with visual content such as infoguides, video content, etc. Creating great video content by reusing written content in graphic form is one of the best examples of the reusability potential of content marketing. Content marketing offers marketers great scope of creativity and additionally, content can be re-imagined, repurposed and can also be reinvented according to the changing psyches of different kinds of target audiences. Content marketing incorporates so many powerful ways to increase your traffic and generate more sales from your reader base. With content marketing, you just need to be a bit more creative. It is very profitable when you think outside the box while creating content and making marketing strategies by integrating psychology into your content marketing campaigns. Content marketing is very flexible in aligning naturally with the psychology of customers and influencing them to make purchase and boost sales.
- 15. Article Content This fast-pacedera synonymies with advancement and sophistication, enhancement in technology levels has served as a boon for business houses. As a result of such modernized practices, there exists cut throat competition among firms that triggers them to opt for tremendous ways to come out of such perilous situation in a remarkable manner. Internet technology offers an enormous number of advantages to those Institutions who wish to secure a prominent place in the global market. Possessing a website is nothing extraordinary, what makes your venture stand out from the rest is the care and value you transmit to your clients. The articles that your company's website showcase are a reflection of the firm's responsibility towards their customers, by providing reliable, consistent and thorough knowledge about the topics that are crucial to being known by people, aids in getting the key to customers heart and soul. Introduction to different types of content
- 16. Image content searchis the capacity for software to recognize objects in digital images and return a search engine results page (SERP) based on a user query was originally designed to identify what is in a picture and what is happening in it and describe the image for visually- impaired users.
- 17. Video content Video contentis any content format that features or includes video. Common forms of video content include vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars.
- 19. Slide content Slide layoutscontain formatting, positioning, and placeholder boxes for all of the content that appears on a slide. Placeholders are the dotted-line containers on slide layouts that hold such content as titles, body text, tables, charts, SmartArt graphics, pictures, clip art, videos, and sounds.
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- 21. Audio content Audio contentis any type of published material or information that is consumed through listening. Audio content can be played through devices like computer speakers, headphones or smart speakers.
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- 24. Exploring content marketingplatform
- 25. A blog (atruncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.
- 26. Personal Blog The personalblog doesn’t focus on a specific topic or audience. Bloggers write about what interests them: their hobbies, beliefs, daily life, politics, sports, etc. And they attract the types of people that share the same interests. The writer just wants to make a difference and share knowledge or experience.
- 27. Company blog A companyblog is a stand alone website, or section of an existing business' domain, devoted to writing about subject matter related to their company's industry and its sub-fields. Business blogs have become a fundamental component of successful web marketing and utilized by most online businesses.
- 28. Guest blogging isa way bloggers increase traffic to their sites. Guest bloggers offer to write content for other, similar blogs in their industry.
- 29. Free blog people whowant to 100% own their blog and customize it. ... WordPress.org is the king of free blogging sites. It is a free platform, but you need to build the site mostly by yourself afterward. You also have to host the software yourself.
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- 32. Medium is anonline publishing platform developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation. The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host. https://help.medium.com/hc/en- us/articles/213477928-Medium-Rules https://help.medium.com/hc/en- us/articles/360036691193-Calculating-earnings-in- the-Partner-Program https://help.medium.com/hc/en- us/articles/115011694187-Join-the-Partner-Program
- 33. LinkedIn SlideShare isan American hosting service for professional content including presentations, infographics, documents, and videos. Users can upload files privately or publicly in PowerPoint, Word, PDF, or OpenDocument format. Content can then be viewed on the site itself, on hand held devices or embedded on other sites. Launched on October 4, 2006, the website is considered to be similar to YouTube, but for slideshows. It was acquired by LinkedIn in 2012. The website was originally meant to be used for businesses to share slides among employees more easily, but it also has expanded to become a host of many slides that are uploaded merely to entertain. Although the website is primarily a slide hosting service, it also supports documents, PDFs, videos and webinars. SlideShare also provides users the ability to rate, comment on, and share the uploaded content. The website gets an estimated 80 million unique visitors a month, and has about 38 million registered users. SlideShare's biggest competitors include Zoho.com, Scribd.com, Issuu and edocr. Some of the notable users of SlideShare include The White House, NASA, World Economic Forum, State of Utah, O'Reilly Media, Hewlett Packard and IBM.
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- 35. Vimeo is avideo hosting, sharing, and services platform headquartered in New York City. Vimeo operates on an ad-free basis, and instead derives revenue by providing subscription plans for video content producers and offering software as a service (SaaS) with video creation, editing, and broadcasting tools, as well as the means for video professionals to connect with clients and other professionals. Vimeo focuses on the delivery of high-definition video across a range of devices