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Digital Marketing
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- 2. Digital Marketing DigitalMarketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. There are two types of Digital Marketing: 1) Pull Digital Marketing 2) Push Digital Marketing
- 3. Steps in DigitalMarketing Acquire Convert Retain & Grow Measure & Optimize
- 4. Acquire Search EngineMarketing Email Marketing Affiliate Marketing Aggregators Shopping Comparison Interactive Advertising Partnerships Co-registration Viral Marketing PPC Content Distribution/RSS Online PR
- 5. Convert Usability &Accessibility Customer Decision Support 3 rd Party Certification/Accreditation Copy writing, Content Functionality & Presentation Promotions & Merchandising Personalization & Targeting Email Marketing Payment Options On site Search
- 6. Retain & GrowEmail Marketing Loyalty Programs Personalization Referrals Customer Service Choice & Convenience Dynamic Pricing Community
- 7. Measure & OptimizeWeb Analytics Site Performance Monitoring Competitor Benchmarking Online Panels Online Surveys Usability
- 8. Advantages of DigitalMarketing Most Cost Effective Flexible It has a high degree of Measurability Do not require long-standing Commitment Rate of Response is higher Easier to Implement quick changes in design of the Campaigns
- 9. Contd.. Personalized contactwith the Potential Customers Less turn around time for Implementation Can customize the Campaigns by incorporating Graphics, Music & Videos Easy to Track & Measure Focus on Targeted Consumers
- 10. Thank You! Itis high time for the businessmen and corporate to focus and invest in Digital Marketing!