Digital Marketing in Business
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The document provides a snapshot of key digital statistics in Nepal as of January 2018, including total population, internet users, active social media users, and mobile connections. It highlights important penetration figures, indicating a significant presence of digital platforms in the country. The document also poses critical questions for businesses regarding their target audience and competition on social media platforms.
Digital Marketing in Business
- 10. TOTAL POPULATION INTERNET USERS ACTIVESOCIAL MEDIAUSERS ACTIVEMOBILE SOCIALUSERS MOBILE CONNECTIONS JAN 2018 ASNAPSHOT OF THECOUNTRY’S KEY DIGITALSTATISTICALINDICATORS SOURCES:POPULATION:UNITEDNATIONS;U.S.CENSUS BUREAU;INTERNET:INTERNETWORLDSTATS;ITU;EUROSTAT;INTERNETLIVESTATS;CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; 138 FACEBOOK; GOVERNMENT OFFICIALS;REGULATORY AUTHORITIES;REPUTABLE MEDIA;SOCIAL MEDIAAND MOBILESOCIAL MEDIA:FACEBOOK; TENCENT; VKONTAKTE;KAKAO;NAVER;DING; TECHRASA;SIMILARWEB;KEPIOS ANALYSIS;MOBILE:GSMA INTELLIGENCE; GOOGLE; ERICSSON;KEPIOS ANALYSIS.NOTE:PENETRATION FIGURES AREFOR TOTALPOPULATION (ALL AGES). DIGITALINNEPAL 29.46 16.19 9.30 36.76 8.70 MILLION URBANISATION: 20% MILLION PENETRATION: 55% MILLION PENETRATION: 32% MILLION vs.POPULATION: 125% MILLION PENETRATION: 30%
- 34. 1. Is your target audience (influencers, consumers, payers) there on the platform?
- 35. 2. Are your competitors promoting their business using the platform?
- 36. 3. What are the results (engagement, views, subscribers, followers) your competitors are getting from that specific platform?