Digital Marketing Innovation

The document discusses digital marketing and how companies can build effective marketing platforms. It notes that marketing now involves engaging online communities through social media and creating consistent, relevant customer experiences across touchpoints. The document also highlights how Microsoft technologies like Silverlight can help companies increase their online reach and engagement through rich media experiences. It emphasizes building a bridge between IT and marketing and positioning Microsoft as a platform partner to help companies with audience reach, touchpoints, design, analytics, and infrastructure.