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Digital Marketing Metrics - Cheat Sheet
This document provides definitions for 13 key digital marketing metrics including conversion rate, ROI, cost per click, cost per acquisition, cost per mille, open rate, click rate, engagement rate, page like rate, bounce rate, rate of returning visitors, click-through rate, and unique reach rate. It was written by Mehreen Omer for attendees of her workshop on digital marketing for newbies.
Digital Marketing Metrics - Cheat Sheet
- 1. Workshop on DigitalMarketing for Newbies By Mehreen Omer Digital Marketing Scientist Digital Marketing Metrics Cheat Sheet Conversion Rate: (Clicks/Converters)*100 ROI: (Spend – Return)/Spend*100 Cost Per Click: (Spend/Total Clicks) Cost Per Acquisition: (Spend/Total Converters) Cost Per Mille: (Spend/Thousand Impressions) Open Rate: (Openers/Subscribers)*100 Click Rate: (Clicks/Opens)*100 Engagement Rate: (Photo & Video Views, Post Likes Comments & Shares)/Total Fan Base*100 Page Like Rate: (Page Likes/Impressions)*100 Bounce Rate: (# of Visitors < 1 page/Total Visitors)*100 Rate of Returning Visitors: (Returning Visitors/Total Visitors)*100 Click-through Rate: (Clicks/Impressions)*100 Unique Reach Rate: (Unique Users Reached/Total Impressions)*100 1 2 3 4 5 6 7 8 9 10 11 12 13