![Digital marketing measurement
Calculation
ROI (return on investment) = [(Payback - Investment)/Investment)]*100
Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital
marketing campaign.
ROI tools
Google analytics
Google webmasters tools
Basic google search
Google adwords
Social media monitoring tools
Sentiment analysis tools
www.digitalgateway.in](https://image.slidesharecdn.com/digital-marketing-proposal-160522171932/85/Digital-Marketing-Proposal-27-320.jpg)
Digital Marketing Proposal
- 3. What is digital marketing? “Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. www.digitalgateway.in
- 4. Digital marketing objectives One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives. Reaching the right audience To engage with your audience To motivate your audience to take action Efficient spending on your campaign Return on investment (ROI) Digital marketing goal Digital marketing is about generating sales and/or capturing leads from customers that are searching on the Internet for answers. www.digitalgateway.in
- 8. TIME SPENT WITH MEDIA www.digitalgateway.in
- 9. TOP ACTIVE SOCIAL PLATFORMS
- 10. TARGET GEO LOCATIONS IN DIGITAL MARKETING AND CUSTOMERS Every Business Requires right target Customers
- 11. Targeted Potential Consumer Data from Business Portals
- 12. Why Promote through Mobile Marketing www.digitalgateway.in
- 13. SERVICES IN MOBILE MARKETING www.digitalgateway.in
- 14. BULK MESSAGES We provide the bulk SMS packages with 100% accuracy and at most reasonable prices thus gives true value for your money spent. Bulk SMS is potential way to Launch New Product and Service into the current marketplace or finding the potential customers in your business www.digitalgateway.in
- 15. WhatsApp Marketing Bulk WhatsApp is a unique and effective way to promote your business through text video and images This technique can be used to generate good amount of sales around the world or specific country, city or even a particular location ensures 100 percent delivery ratio and also provides the services for DND Numbers www.digitalgateway.in
- 16. What Can be Sent VIDEO AUDIOIMAGE www.digitalgateway.in
- 17. Voice SMS You can transmit your message vocally to multiple users/audiences through your own mobile number with pre recorded messages , audios are recorded beforehand so that you can convey the message on the o ile u e s a ywhe e i I dia a d this is we ased Appli atio a d does ’t Re ui e a y I stallatio www.digitalgateway.in
- 18. Low cost Reduced Time & Effort Real-Time Messages Personalize Messages Segment User and Customer Database Information More Frequent Communications Web Template Information Spreading Reduce Overhead Costs Exponentially Better Ability to Track Sales and User Engagement Save the Planet with Email Marketing! Target fans of your brand Calls to action Easy to create Global Return on Investment www.digitalgateway.in
- 19. SEO definition Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. www.digitalgateway.in
- 20. Why SEO for your Business …? Return Of Investment Increased Traffic Cost effectiveness Increased site usability Brand Awareness Lead Generation Online www.digitalgateway.in
- 21. PPC definition Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, 'pay per click'. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. www.digitalgateway.in
- 23. In Digital Marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events.
- 24. Social media marketing definition Social media is a medium and the medium is only a vehicle that amplifies social behaviour. The medium is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. www.digitalgateway.in
- 25. We offers an unique , quality and wide Rang of content writing , web content Writing, SEO article writing, Press release Writing to get more then more audience. www.digitalgateway.in
- 26. Old Landing Page Optimize Landing Page Capturing Customer Min
- 27. Digital marketing measurement Calculation ROI (return on investment) = [(Payback - Investment)/Investment)]*100 Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital marketing campaign. ROI tools Google analytics Google webmasters tools Basic google search Google adwords Social media monitoring tools Sentiment analysis tools www.digitalgateway.in
- 28. Conclusion Over traditional marketing Puts the consumer in control Provides convenience Increases satisfaction Drives brand loyalty Reduces the selling cycle Reduces the cost of sales Builds your brand Provides targeted results It is measurable * Cost effective * www.digitalgateway.in
- 29. OUR PLAN & PRICING www.digitalgateway.in
- 30. 1 ) 7 keyword SEO 2) Mobile Marketing 10,000 Whatsapp Media Messages 25,000 Email Campaign 5,000 SMS Campaign ( On Non-DND Numbers only ) 5,000 Voice Call Campaign 3 ) 25,000 Data for Potential Customers from India for the business Segment. 4) On-page Optimization. 5) Content Marketing. 6 ) PPC campaign - Google Adwords - Facebook Adverts www.digitalgateway.in
- 31. 1 ) 10 keyword SEO 2) Mobile Marketing 20,000 Whatsapp Media Messages 50,000 Email Campaign 10,000 SMS Campaign ( On Non-DND Numbers only ) 10,000 Voice Call Campaign 3 ) 50,000 Data for Potential Customers from India for the business Segment 4) On-page Optimization. 5) Content Marketing. 6) Article submission 7) Facebook Page management & posting 8) PPC campaign - Google Adwords - Facebook Adverts www.digitalgateway.in
- 32. 1 ) 20 keyword SEO 2) Mobile Marketing 40,000 Whatsapp Media Messages 200,000 Email Campaign 50,000 SMS Campaign ( On Non-DND Numbers only ) 25,000 Voice Call Campaign 3 ) 1,00,000 Data for Potential Customers from India for the business Segment. 4) On-page Optimization. 5) Content Marketing. 6) Blogging 7) Article submission 8) Youtube video Marketing 9) Facebook Page management & posting 10) Graphics & Banners. 11) Social media & business marketing profiles (LinkedIn , quora , twitter , tradeindia, jd , G+, indiamart ,slideshare, Tumblr, Pinterest ect. 300+ websites) 12 ) PPC campaign - Google Adwords - Facebook Advert www.digitalgateway.in
- 33. LETS NOT END BUT START SUCCESS Digital Gateway Team Prince Rajput Business Manager Contact: +91-8864908528 Off : 05613-265222 E-mail : [email protected] Website: www.digitalgateway.in Skype : Elaborationindia