Digital Marketing Proposal for 'Academy for Innovation and Management'
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The digital marketing plan aims to generate and nurture leads by establishing thought leadership and targeting key decision-makers in large organizations. It includes strategies for content creation, social media engagement, and leveraging analytics and CRM tools to optimize lead conversion. Key initiatives involve creating valuable content, utilizing ads for lead generation, and employing various platforms and tools for audience engagement.
Digital Marketing Proposal for 'Academy for Innovation and Management'
- 2. Goal Generate and nurture leads through Digital Marketing Build a strong digital presence through Thought Leadership Target Audience Key decision makers in large organisations worldwide People with CXO, Business Head, President etc job titles Business leaders making key strategy decisions
- 3. Search Content Social Tech Search Engine Optimisation Managing Content destinations Establish Thought Leadership Increase Interaction and Engagement Generate Valuable Leads Editorial Calendar for Content Short Videos Case studies and White papers Lead Conversion Tools for Analytics, CRM Key Areas
- 4. Relevant content on the website, blog Tagline, Heading and keyword optimisation Backlinks - Industry news portals, Social and content links Explore search ads 60 to 70 leads for 5500 weekly budget Management Strategy Business Innovation Incubation Digital Transformation Enabling Innovation Strategy Incubator Digital Governance Innovation Workshop Build an Innovation culture Innovation in Large Organisations Business Leadership Intrapreneurship Business Strategy Marketing Strategy Business Transformation Keywords and themes Search Problem Solving Growth Strategy Management Consulting Design Thinking
- 5. Establish Thought Leadership • To provide value to followers and drive engagement • Sharing all original content from website and blog • Sharing high value content from sources like HBR, BoardofInnovation.com, IDEO, BCG Perspectives etc. • Quote, mention, re-tweet Business Leaders, Organisations etc. Eg: Anand Mahindra, Clayton Christensen, P&G etc. • Provide more ‘Subscribe’, ‘Register’, ‘Enquire’ CTAs in social posts • LinkedIn and Facebook Lead generation ads • LinkedIn sponsored In-Mails(Can be targeted through job titles • Automate messages(DMs) for twitter new followers for lead gen • Drive more social traffic to the web - for blog, sign ups, white paper downloads etc Engage and Generate Leads Social
- 6. Linkedin Lead ads: help in instant sign ups and can be targeted using job titles
- 7. Editorial Calendar 1 2 3 4 5 6 7 8Weeks Blog Posts Videos White papers Short videos explaining programs, case studies and customer testimonials. Create white papers, case studies and research reports, enable pdf downloads through signups. Slideshares around business transformation and strategy - Slideshares help in getting maximum reach and leads for consulting business - Eg: BoardofInnovation We can also explore podcasts, very effective in the target audience. Use newsletters to promote blog posts and social channels - start with existing database, build more through subscribe and lead gen. Content
- 8. Tech Landing page optimisation, upto 3 CTAs and campaign specific landing pages Basic CRM to manage existing customers, new leads and subscribers - Hubspot is ideal Google Analytics set up on website to track and analyse visitors Basic social management tool - Buffer Newsletter tool - Mailchimp or Mailerlite Tweet/Share button, Social integrations for website Use Crisp/Intercom for on-screen support and lead conversion Cold leads using hunter.io, aeroleads.com etc.