Digital Marketing Step-by-Step Guide for Beginners
- 1. DIGITAL MARKETING STEP- BY-STEP GUIDE FOR BEGINNERS
- 2. Digital marketing is the strongest type of promotion nowadays. For many companies, it is the only way to promote their products and sell them. One of the benefits of digital marketing is that it allows companies to precisely measure the results of campaigns. When compared to traditional media, such as billboards, radio, or newspapers, these do not allow you to track its success that easily. If you decide to go the way of digital marketing without any previous experience, every piece of advice will be highly valued. Digital marketing offers many options for how to promote your service or product. Of course, not all of them will be suitable for your business. Therefore, before taking the first steps (and hazarding wasting your time as well as money), study the topic properly. Focus on what options digital marketing offers specifically for your business, what strategy you should pick, and in which ways the strategies will be profitable for you. INTRODUCTION
- 3. What is Digital Marketing? When people think of digital marketing, they often equate it to social media marketing. However, digital marketing is much broader than social media marketing; it covers a wide range of online marketing activities including: • Content Marketing • Search Engine Optimization (SEO) • Website Management & Optimization • Paid Advertising & Search Engine Marketing (SEM) • Social Media Marketing • Mobile Marketing 5 • Email Marketing
- 4. we will delve into each of these areas. However, before diving into those details, let’s first define what digital marketing is. At its core, digital marketing builds meaningful relationships with target audiences using digital channels and tools. For many marketers, their target audience will likely be potential or existing customers. But, depending on your organization or the goals of your marketing activities, your target audience could also be: Employees (potential or existing) Senior leaders in your organization Investors/funding agencies Strategic partners/alliances We will share more about this in the Target Markets and Audiences chapter, but please note that target audiences are not always defined as simply customers or clients.
- 5. Fundamentals of Digital Marketing I. Fundamentals in Digital Marketing II. Generating Customer Demand and Nurturing Leads & Prospects III. Analyzing Your Digital Marketing Performance • define digital marketing and its role, • introduce an overarching digital marketing strategy framework, • explore visual storytelling best practices, • develop customer personas, and • map out customer journeys. In this first section, we will set the foundational building blocks and discuss fundamental theories, concepts, and frameworks essential to successful digital marketing strategies and campaigns. Specifically, we will:
- 6. 5 STEPS TO SETTING YOUR STRATEGY Since you can’t measure success without goals, choose one of the three goals we just mentioned and assign a time limit and metrics to it. Creating measurable and achievable goals helps you determine the point at which the goals have been accomplished. Setting goals and achieving them also increases motivation. SET A MEASURABLE GOAL 1. 2. KNOW YOUR AUDIENCE
- 7. It’s important to get to know your audience. You’ll struggle to deliver a message that’s relevant if you don’t understand the people you’re trying to reach. Your audience isn’t everyone… and, if you try to please everyone, you probably won’t please anyone. Before you can start building your brand, you first need to define the kind of brand you want to be. Think of your brand as your company’s personality and the face of your business. It’s how and why your customers choose you instead of your competition. 3. DEFINE AND IDENTIFY YOUR BRAND 4. CHECK-OUT YOUR COMPETITION
- 8. Your competition isn’t just the ones who offer similar services or products. 5. TRACK YOUR PROGRESS It’s not enough to have exceptional ideas that will drive traffic, build brand awareness, and grow your customer base…it’s also imperative that you know how to track your progress. Digital metrics, also referred to as key performance indicators (KPIs), are used to measure and track the performance of digital marketing and campaigns. There are many ways you can promote your brand, products, and services as well as different channels you can use to promote them. That’s why you must track your progress and see what works, so you know where to focus future efforts.
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