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Digital Marketing Tools
The document outlines various digital marketing tools and frameworks that enhance different stages of the digital marketing funnel: reach, act, convert, and engage. It emphasizes tools for analytics, social media management, SEO, email marketing, and ecommerce optimization, aimed at increasing brand awareness, interaction, sales, and customer loyalty. The document also provides insights on utilizing data for strategy refinement and campaign effectiveness.
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Digital Marketing Tools
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- 4. DIGITAL MARKETING TOOLS 1 BYDIGITAL MARKETING FUNNELS (RACE CONCEPT)
- 5. 5 RACE DIGITAL MARKETINGFRAMEWORK REACH > ACT > CONVERT > ENGAGE http://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/attachment/essential-digital-marketing-tools-2016/
- 6. Bold : FocusedTools • Site Audience Comparison • Digital Analytics tools • SEO Keyword Analytics • SEO Rank Checking • SEO Site Crawling • SEO Backlink Analysis • Adwords Paid Search Analysis • Influencer Outreach & Management • Data Management Platform and Audience Targeting REACH Awareness and visits By digital marketing funnels DIGITAL MARKETING TOOLS Increase Unique visitors Decrease Bounce Rate Uplift Revenue per visit Increase n Searches % Brand KPI TOOLS
- 7. Bold : FocusedTools • Page Engage Tools • Content Management System • Blogging Tools • Content Curation and Authoring Tools • Landing Page Creation and Testing Tools • Digital Asset Management • On-site Push Notification ACT Interaction and leads By digital marketing funnels DIGITAL MARKETING TOOLS TOOLS KPI Increase nLeads Increase % Conversion to lead Uplift Goal value per visit Increase Page views/visit
- 8. KPI Increase nSales Increase %Conversion to sale Uplift Sales value Increase Average order value Bold : Focused Tools CONVERT Sales and profit By digital marketing funnels DIGITAL MARKETING TOOLS • Personalization for Ecommerce • Ecommerce Cart Recovery • A/B and Multivariate Testing Tools • Ecommerce Management • Product and Customer Review Tools • Call Tracking • Live Chat & Chat Bot TOOLS
- 9. Bold : FocusedTools ENGAGE Loyalty and advocacy By digital marketing funnels DIGITAL MARKETING TOOLS • Social Media Publishing Focus • Social Media Listening Focus • Social Media Campaign Tools • Online Customer Service Tools • Marketing Cloud, CRM and Campaign Management Tools • Email Service Providers and Marketing Automation Services • Email Marketing Optimization Tools Increase % active customers Increase % Customer conversion Decrease % existing sales value Increase n Brand mentions TOOLS KPI
- 10. http://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/attachment/essential-digital-marketing-tools-2016/ • Site AudienceComparison • Digital Analytics tools • SEO Keyword Analytics • SEO Rank Checking • SEO Site Crawling • SEO Backlink Analysis • Adwords Paid Search Analysis • Influencer Outreach & Management • Data Management Platform and Audience Targeting REACH Awareness and visits • Page Engage Tools • Content Management System • Blogging Tools • Content Curation and Authoring Tools • Landing Page Creation and Testing Tools • Digital Asset Management • On-site Push Notification ACT Interaction and leads • Personalization for Ecommerce • Ecommerce Cart Recovery • A/B and Multivariate Testing Tools • Ecommerce Management • Product and Customer Review Tools • Call Tracking • Live Chat & Chat Bot CONVERT Sales and profit • Social Media Publishing Focus • Social Media Listening Focus • Social Media Campaign Tools • Online Customer Service Tools • Marketing Cloud, CRM and Campaign Management Tools • Email Service Providers and Marketing Automation Services • Email Marketing Optimization Tools ENGAGE Loyalty and advocacy By digital marketing funnels DIGITAL MARKETING TOOLS
- 11. REACH Awareness and visits ACT Interactionand leads CONVERT Sales and profit ENGAGE Loyalty and advocacy KPI n Searches % Brand Unique visitors Bounce Rate Revenue per visit VOLUME QUALITY VALUE Page views/visit nLeads % Conversion to lead Goal value per visit Average order value nSales % Conversion to sale Sales value n Brand mentions % active customers % Customer conversion % existing sales value DIGITAL MARKETING PLAN
- 12. DIGITAL MARKETING TOOLS 2 BYDIGITAL SERVICES & SOLUTIONS
- 13. DIGITAL MARKETING TOOLS DIGITALMEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
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- 17. WEBSITEA/B TESTING &MULTIVARIATE TESTING
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- 21. WEBSITE ANALYTICS Web analyticsis the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
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- 23. DIGITAL MARKETING TOOLS DIGITALMEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
- 24. SEO & PPC SEARCHMARKETING
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- 28. Brand + Campaign Keywords GenericKeywords Related Keywords Competitors Keywords Informative Content Keep Other Relevance Keyword Steal Customers from Competitors Support Campaign KEYWORD SEARCH STRUCTURE บ้านพฤกษา, แลนด์แอนด์เฮ้าส์, บ้านอารียา, เอพี, เอสซี แอสเสท เช่าบ้าน, หาบ้าน, การลงทุน, กู้บ้าน, อสังหาริมทรัพย์, ตกแต่งบ้าน โครงการบ้าน, อสังหาริมทรัพย์, บ้านใหม่, บ้านติดรถไฟฟ้า, บ้านหรู, คอนโด, ทาวน์เฮ้าส์, ทาวน์โฮม, บ้านเดียวพร้อมอยู่, บ้าน2ชั้น แสนสิริ, เศรษฐสิริ, ณุศาสิริ, บุราสิริ, สราญสิริ, คณาสิริ,นาราสิริ
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- 31. DIGITAL MARKETING TOOLS DIGITALMEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
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- 35. SOCIAL MEDIA ADVERTISING www.smartly.io/ AUTOMATING ANDOPTIMIZING ADs
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- 38. DIGITAL MARKETING TOOLS DIGITALMEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
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- 42. SOCIAL TREND TOOLS: FACEBOOK http://social.gg/
- 43. SOCIAL TREND TOOLS: TWITTER http://trends24.in/thailand
- 44. SOCIAL TREND TOOLS: HASHTAG http://hashtagify.me/
- 45. SOCIAL MEDIA STATISTICSTOOLS www.socialbakers.com
- 46. SOCIAL MEDIA REPORTS& ANALYTICS www.fanpagekarma.com/
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- 48. DIGITAL MARKETING TOOLS DIGITALMEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
- 49. DIGITAL MESSAGING ENGAGE YOURCUSTOMERS ACROSS DIGITAL CHANNELS DIGITAL MARKETING Use powerful marketing automation to deliver compelling content over email, mobile, social, and Web. Customers respond to content that is personally relevant and interesting to them, no matter how they receive it. With Teradata Digital Marketing you can analyze a vast array of customer information, from their product preferences to their buying behavior, to gain individualized insights. Then use email, mobile, social, and Web marketing to capture their attention and win their business like never before. EMAIL Marketing “Work everytime”. Use comprehensive email marketing tools such as preview and test runs to ensure your email messages hit the inbox looking right every time and with individualized content to generate maximum response. 01 MOBILE Marketing “Goes Everywhere”. The mobile user is now at the heart of successful digital marketing. Cenergy Innovation has tools to optimize the way people experience your campaigns on the move. 02
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- 51. EMAIL MARKETINGDefine TestSend Measure Report
- 52. EMAIL MARKETING PROCESS DEFINETEST SEND MEASURE REPORT 1 2 3 4 5 create campaign, design and message test through browsers, email clients, device check deliver immediately or set scheduled time opens & clicks recipient activity, generate lead or sales email client usage bounce summary, unsubscribe, etc.
- 53. THE BASIC EMAIL FUNNEL SENDOUT SENT ACCEPTED MESSAGE CONFIRMED OPENERS CTR CTO CONVERSION RATE THE VALUE OF CONVERSIONS (Message has left from system) (By the receiving server) SKIPPED (NOT SENT) BOUNCED (REJECTED) SOFT BOUNCED (Temporary) HARD BOUNCED (Permanently) UNSUBSCRIBES Source : Teradata
- 54. MOBILE MARKETING SMS &PUSH NOTIFICATION MOBILE SMS PUSH NOTIFICATION
- 55. DIGITAL MARKETING TOOLS DIGITALMEDIA SOCIAL MEDIA SEO & SEM DIGITAL MESSAGING DATA & INSIGHTS WEBSITE / MOBILE
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- 58. THINK WITH GOOGLE INSIGHTS/ TRENDS / RESEARCH www.thinkwithgoogle.com/
- 59. FACEBOOK AUDIENCE INSIGHTS FBINSIGHTS www.facebook.com/ads/audience_insights
- 60. DIGITAL MARKETING TOOLS 3 BYMARKETING OBJECTIVE / PURPOSE (ROLE)
- 61. DIGITAL MARKETING TOOLS-OBJECTIVE / PURPOSE - 1 REACH เครื่องมือในการเข้าถึง กลุ่มเป้าหมาย 2 MANAGE เครื่องมือในการจัดการ 3 MONITOR เครื่องมือในการตรวจสอบ 4 ANALYSIS เครื่องมือในการวิเคราะห์ และค้นหาข้อมูล
- 62. DIGITAL MARKETING TOOLS-OBJECTIVE / PURPOSE - 1 REACH เครื่องมือในการเข้าถึง กลุ่มเป้าหมาย 2 MANAGE เครื่องมือในการจัดการ 3 MONITOR เครื่องมือในการตรวจสอบ 4 ANALYSIS เครื่องมือในการวิเคราะห์ และค้นหาข้อมูล
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