Digital Marketing Training in Chandigarh(Mohali)

Digital Marketing overview
1. What Is Digital marketing?
2. Why people going online?
3. Benefits of digital marketing.
4. What does digital marketing consist of?
5. Search engine optimization(SEO)
6. Pay per click(PPC)
7. Social media marketing(SMM)
8. Digital marketing measurement
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What is digital
Marketing
The marketing of products or services using digital
channels to reach consumers. The key objective
is to promote brands through various forms
of digital media. Digital Marketing extends
beyond internet marketing to include channels
that do not require the use of the internet.

Why people going online?
 For information on a new product, services or location.
 If they have a question.
 If they are looking for help.
 If they want more information on certain or organization.
1. Meeting attendants
2. Business contacts
3.General information
4.New employees
Etc.
 This is also includes small businesses that wants to trade online and make a
name for themselves on web.
 The web is crowded with information. If you have a website can these
people reach you that are searching the web for answers?

Benefits of digital marketing
 Puts the consumer in control
 Provide convenience
 Increases satisfaction
 Drives brand loyalty
 Cost effective
 It is measurable
 Provides targeted results
 Builds your brand
 Reduces the cost of sales

What does digital marketing consist of?
 Web design (user experience)
 Search engine optimization (SEO)
 Email marketing
 Display advertising(banner ads)
 Content marketing
 Content Management
 Sales Enablement
 Analytics

Search engine optimization(SEO)
It is a process of improving traffic to a
given website by increasing the site's
visibility in search engine results.
Websites improve search engine
optimization by improving content,
making sure that the pages are able to
be indexed correctly, and ensuring
that the content is unique. Going
through the search engine
optimization process typically leads to
more traffic for the site because the
site will appear higher in search
results for information that pertains to
the site's offerings.

Advantages of SEO
 Your will be found
 Improve your competitive edge
 Cost effective
 Definite increase in traffic
 60% of clicks go to first result
 Global reach
 Higher sales(ROI)
 Increase visibility
 Better conversion(sales)
 SEO builds trust and credibility
 SEO makes your customers more informed

Pay per click(PPC)
Pay per click is a business model whereby a
company that has placed an advertisement
on a website pays a sum of money to the host
website when a user clicks on to the
advertisement.
Pay per click is also calledcost per click, is an
internet advertising model, in which
Advertisers pay the publisher when the ad is
clicked.
Pay-per-click marketing is a way of using
search engine advertising to generate clicks
for your website, rather than “earning”
those clicks organically.

Social media marketing(SMM)

Digital marketing measurement
Calculations
ROI(Return of investment)=[(pay-investment/investment)]*100
Many tools and system are available to calculate your ROI and measure the
effectiveness of your digital marketing campaign
ROI tools
 Google analytics
 Google webmaster tools
 Basic Google search
 Google adwords
 Social media monitoring tools

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Digital Marketing Training in Chandigarh(Mohali)

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