DIGITAL MARKETINGunit 1 prof.kanchan.pptx
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Digital marketing is the promotion of brands online using digital technologies to connect with potential customers. It includes social media, web advertising, email, text messages, and more. Digital marketing allows for bidirectional communication and global reach. Campaigns can be developed and changed faster online. Modern digital consumers are informed by technology and use it to research products before shopping. Effective digital marketing strategies help drive growth by expanding customer engagement across competitive online channels. Creating the best strategy involves researching the market, knowing the audience, testing different tools and channels, and having sales funnels in place. Emerging best practices include chatbots, voice search, personalization, video, social commerce, and privacy marketing.
DIGITAL MARKETINGunit 1 prof.kanchan.pptx
- 1. DIGITAL MARKETING PROF. KANCHAN KUMARI
- 2. Introduction to Digital Marketing • Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. • Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them
- 3. The new digital world - trends that are driving shifts from traditional marketing practices to digital marketing practices Traditional Marketing Digital Marketing Communication is unidirectional. Means, a business communicates about its products or services with a group of people. Communication is bidirectional. The customer also can ask queries or make suggestions about the business products and services. Medium of communication is generally phone calls, letters, and Emails. Medium of communication is mostly through social media websites, chat, and Email. Campaigning takes more time for designing, preparing, and launching. There is always a fast way to develop an online campaign and carry out changes along its development. With digital tools, campaigning is easier. It is carried out for a specific audience throughout from generating campaign ideas up to selling a product or a service. The content is available for general public. It is then made to reach the specific audience by employing search engine techniques. It is conventional way of marketing; best for reaching local audience. It is best for reaching global audience. It is difficult to measure the effectiveness of a campaign. It is easier to measure the effectiveness of a campaign through analytics.
- 4. What is modern digital consumer? • concept of digital consumers for those who are still unsure, people who use technology to buy and sell products and services are known as digital consumers. • Today’s consumers certainly behave differently than they did in years past. No longer are their shopping habits defined by what they see in commercials or what store associates tell them as they casually browse. Consumers now know more about products before even setting foot in a store or adding a product to their cart.
- 6. What is Digital Marketing Strategies? • An effective digital marketing strategy helps you drive business growth by expanding and reinforcing your customer engagement in the most competitive online arenas. But every strategy has its own unique advantages, limitations, and ROI. • The term digital marketing strategy often is confused with other related concepts — a true marketing strategy is a comprehensive gameplan that outlines how you’ll reach your target audience and convert them into paying customers. It serves as a blueprint that guides you toward your organization’s unique marketing goals.
- 8. Essential steps for creating best Digital marketing Strategy • Researching your market and competitor • Combining different marketing strategies and using the correct tools are key. • Know your audience if you don’t you won’t know what’s best. Brainstorm and have all of your key roles people in mind. • Don’t be afraid of purchase special services if you don’t have skills to make it happen. • Have a sales funnel ready.You need to identify your companies core value proposition and apply it to all digital marketing channel.
- 9. Digital Marketing Best Practices •Chatbots & Conversational Marketing. •Voice Search. ... •Personalization. ... •Video Marketing. ... •Micro-Moments. ... •Social Commerce & Shoppable Posts. ... •Omnichannel Marketing. ... •Privacy Marketing
- 10. ThankYou ! Prof. Kanchan Kumari