Digital media

Digital media

• 1.
  E-NEWSPAPERS The colour themeis a shorthand communication for the e-newspaper the colour scheme is black and red. The reason for this is because the news shopper logo is black bold print and a line of red under it. This is also the websites colour theme, it is simple as well so that the reader focuses on the information on the website. The white background is used to make the text on the page eye catching. The black text on top of the white background Bolden's all of the text and putting a red theme on top of the white background makes things more eye-catching. This a good technique of mise en scene. The images that they have included is examples of different articles that is on the website. The font that is used is sans serif which shows a formal and bold theme for the e newspaper. Above it shows says in select your paper below which anchors what the images are below. This example of a e-newspaper is an enhanced written publication . There isn’t a short hand communication used in this e-newspaper because they want to make the website look very professional. The mise en scene techniques that are used on the e newspaper is the font being set to serif through out the website. They used this so that it would look more like an newspapers paper also they have used the grid structure so that it looks like the typical structure of a newspaper. The reason why they have only used black text is because it looks more professional that way. Also we can see that the advert that is below the title is also used at the sides of the head line. we can see anchoring used through out this website. There is either text below or to the sides of the image describing what the image is about or who is in the image. Enhanced written publications is used in this example of a e-newspaper.
• 2.
  E-MAGAZINES The shorthand communicationthat is used is the theme of pink and black we see this is the tile and also the subcategories of the website. We also see it in the cover of the website this is used to show the stereotypical colour of women and how they like to cook. Mise en scene is used when the image is in the centre of the page because it is a e-magazine about food. Also the use of serif is used in this e- magazine because it shows how people like to put designs on the there food and also shows that it is a creative website as well. Anchoring is used is when we see an image of a women and in bold who she is below and we also see this when we see an example of one of the magazines and what the item of food that is being used as the cover. Enhanced written publications is used in this example of an e-magazine. The shorthand communication that is used is the use of black and white images and also the black and white colour scheme. Through out the website the smack simble is always in pink which shows off the brand of the e-magazine. This shows the audience what the brand of the magazine is. Mise en scene is used in this e-magazine through the black and white colour scheme is shows how the magazine talks about the olden days and we also the that in the costume the people are wearing in the background and the props they are using e.g. bikes. An example of the magazines they produce is in the middle of the page which shows that one of the things they talk about is sport. Anchoring is used with the image that is in the centre of the page below has white bold text describing who is in the picture and what is going on. Enhanced written publication is being used.
• 3.
  CD COVERS The Shorthandcommunication technique that is used on this cd cover is the use of iconic symbol that is used so that people remember this band is the lion. Also the band use a dark colour scheme for nearly all of their cd covers because most if their music is dark and targets there audience. The mise en scene used in this cd cover is sans serif because it makes the title bold and the use of a dark background makes the lions stand out and the white bold text stand out as well which makes everything on the cd cover eye-catching. Anchoring is not used in this cd cover. Cd covers are used to market there music ,promote interest and to increase sales of the bands music, all of these things is why the cd cover was made. The shorthand communication that is used is the dull colour scheme this is always used in Eminem cd covers. Also Eminem is always on the front of his cd covers the reason for this is because most of his music can been seen as dark. Mise-en-scene is used when we see Eminem in black which shows how dark his music he is and we see that he has a thinking facial expression on which shows that all of his music makes people think when he is rapping. Anchoring is used is used when we see the text Eminem above which describes the image below which is Eminem. The cd cover is used to increase sales of his music and to promote his music as well.
• 4.
  DVD COVERS The shorthandcommunication that is used is the colour scheme red which is what the main characters costume is. The use of red as the title makes the title bold and eye- catching. Mise-en-scene is used by the character wearing the dead pool costume which makes us straight away think of the character. The background shows that havoc has been caused and that dead pool has been fighting which is associated with this character because he is a superhero. The image of the character is anchored by the title dead pool which shows us who the figure is on the cover of the DVD . This is used to market the product which advertises to the superhero audience also this increases the sales of the movie as well. Shorthand communication is not used in this DVD cover because there is a massive use of mise-en-scene, is used through the characters costumes that are very fashionable. This is used to show that the film is about fashion. Also we see the background looks like they are in a studio getting the picture taken and that there is professional lighting used on them which shows that they all could be models of some sort. The facial expressions of all the characters is how models pose which shows what the film is about. We see on the side that the picture of a male character is anchored by big white text that says Zoo lander this shows us who the main character is and who the character is above as well. The cover was produced to increase sales of the film and so that it can be watched more and to also promote to the public that there is a new film out that they might want to watch.
• 5.
  BOOK COVERS The useof Shorthand communication is used through the white and blue colour scheme which makes the audience think of the sky because it looks that way. The mise-en-scene that is used is white serif text that looks like clouds this is done because the book I called the sky is everywhere and there are clouds in the sky. The background is a light blue background with clouds in it so that the background would match the text. The background is anchored by the text the sky because the background is the sky. The cover would generate interest for the book, raise awareness for what the book talks about and increases the sell of the book all of this helps the book reach a wider audience. Short hand communication is used through the colour scheme of red, black and white all of these colours makes everything that is on the cover eye catching and makes us pay attention to everything. The use of mise-en-scene is the sans serif text which makes a very bold statement and makes the title stand out. Having a black background makes the white text stand out even more and also the red makes the cover look even more interesting to the reader which means that someone is more likely to pick it up. the anchoring method is used in a different way with this book title because we see that the white text shows the reader main points on how to be interesting and describes it for us. The cover generates interest and will also increase sells for the book.
• 6.
  INSTRUCTION MANUALS Shorthand communicationis used at the top of the instruction manual by putting the iconic symbol of the ford logo on the Manuel which shows the cars manufacture. The mise en scene technique that is used is using paper that looks like really old which makes people know that ford have been manufacturing cars for a long time also the use of the simple design makes everything on the page easier to look at. Anchoring is not used in this instruction manual. The manual generates awareness on how to use the car. This also could always increase the sells of the car. Shorthand communication is not used in this Manual because there isn’t a universal symbol or a colour scheme they wanted to keep it simple. The mise en scene technique is used with the simplicity of how the manual looks. It has the product that it is talking about in the middle which shows the reader what they are reading about also the white background and the black text on top helps you focus on the text. Anchoring is used when we see integrated stereo amplifier and the text on top saying what the image below is. This is used to raise awareness on how to use the amplifier and also to promote the product as well.
• 7.
  ELECTRONIC BILLBOARDS Shorthand communicationis used when we see the universal symbol of Mac Donald's where we can see this around the world. Also the colour scheme is red and yellow which is known with the mac Donald's brand and used on the packaging on all there products. Mise en scene is used by placing the products of the brand in the advert which makes people want to buy it. Also it is used when putting the white text on top of the red one which makes it stand out more. Anchoring is used when we see bacon Mc double and then the burger below which means that it is the name of the burger. This is used to market the meal deal, generate interest and to also increase sells of these products. Shorthand communication is used when we see the colour theme of blue and white being used we see that these colours are associated with the product and makes us think of the product every time we see this colour scheme. Mise en scene is used by placing characters in the poster looking like they are enjoying the product and they are also wearing normal clothing which means that they are like the average person who would like the product. Putting the white text on top of the blue text makes the white txt stand out and even more eye-catching this is the same with the text on the bottle. Anchoring is used when we see the brand of the beer on the bottle this tells us what brand of beer it is and also to the side we see drinkability which shows that you can drink the product that is being shown. This bill board increases sell of the product and also markets it to the audience that is looking to buy beer.
• 8.
  INTERACTIVE WEBSITES Short handcommunication is being used by having a colour theme light and darker purples which makes the consumer associate the colour to this website. Mise en scene is being used when we see the background having a skull design which is associated with gothic clothing and also the products that is being advertised is traditional gothic clothing as well which makes the audience know what the website is selling. Anchoring is being used when we see the text ladies gothic clothing and then above a lady that is dressed in gothic clothing it describes what we are seeing. The website markets gothic clothing and increases the sells of there products by putting images of the products on the front page. The technique of short hand communication is being used through the red and white colour theme this helps the website have one theme and it also makes people remember the website when they see white and red. We can see mise en scene being used with placing the different kind of books that is talked about on the homepage. Also we can see a character reading a book which makes someone want to read a book as well on the side we can see different books and its book reviews which makes us want to see what people have said about it. Anchoring has been used we see the title of a book and then the image of the book next to it and the book review as well. The site raises awareness of different books someone can read and also increases the sells of books as well. It markets different kinds of books that anyone could read.