Digital technology to generate save money gem conf cambridge 2014 reduced for uploading
1 like385 views
This document discusses various ways that digital technology can be used to engage audiences and generate or save money. It provides examples of hosting workshops on topics like animation, music, photography and video. It also discusses using social media for promotion and audience research, creating websites and online learning resources, and making short informational videos. The document emphasizes that many digital opportunities do not require high technical skills or budgets, and suggests starting with basic online content like images, questions and video before investing in more complex features.
![=============================================
Ideas surgery: 5 mins thinking time, then plenary review
Work in pairs / threes. Choose one or more ideas using digital technology to
save money and / or generate income in your own organisation(s).
Think ‘elevator pitch’ not ‘feasibility study’!
Keep this light – don’t fret over the figures. If unsure whether something will
work ‘technologically’, assume it will.
=============================================
Our idea: [sessions]
Quick description / how it works (so you can explain to others):
How might it save / generate money? (note costs etc where known)](https://image.slidesharecdn.com/digitaltechnologytogeneratesavemoneygemconfcambridge2014reducedforuploading-140912094848-phpapp01/85/Digital-technology-to-generate-save-money-gem-conf-cambridge-2014-reduced-for-uploading-13-320.jpg)
![=============================================
Ideas surgery: 5 mins thinking time, then plenary review
Work in pairs / threes. Choose one or more ideas using digital technology to
save money and / or generate income in your own organisation(s).
Think ‘elevator pitch’ not ‘feasibility study’!
Keep this light – don’t fret over the figures. If unsure whether something will
work ‘technologically’, assume it will.
=============================================
Our idea: [promotion/evaluation etc]
Quick description / how it works (so you can explain to others):
How might it save / generate money? (note costs etc where known)](https://image.slidesharecdn.com/digitaltechnologytogeneratesavemoneygemconfcambridge2014reducedforuploading-140912094848-phpapp01/85/Digital-technology-to-generate-save-money-gem-conf-cambridge-2014-reduced-for-uploading-39-320.jpg)
Digital technology to generate save money gem conf cambridge 2014 reduced for uploading
- 1. Using digital to generate and/or save money Selwyn College, Cambridge 4 September 2014 Martin Bazley
- 2. Sessions using digital (chargeable) Design workshops Animation Music workshops Photography workshops Video / film workshops Promotion, evaluation Social media Audience research - understanding your audience better Create your own website / add another section Online learning resources Prototyping website / online learning resources Short films to enhance engagement with the website and promote learning offer
- 3. Sessions using digital Types (all potentially chargeable) Individual drop-in Individual booked in advance School class (obviously booked in advance!) Animation Music workshops Design workshops Photography workshops Video / film workshops
- 4. Download
- 5. Download
- 6. Sharpen your mice... starter for 10 • What ways can you think of, in which digital technology can be used to engage and work with young people? • What’s the difference between new media and social media? Why ‘new’ and why ‘social’?
- 7. Sharpen your mice... starter for 10 • What social media services have you heard of, and what do you know about them? • Which is more popular with young people, MySpace, Facebook, LinkedIn or WordPress? • What is RSS?
- 8. Sharpen your mice... starter for 10 • What is a blog and where does the word come from? • What is a podcast and where does the word come from?
- 9. Sharpen your mice... starter for 10 • When using Facebook to work with young people, it is important to.... CommonCraft videos Online audiences site Podcast examples?
- 10. Animation Two main types: Wallace and Gromit Computer generated Lots of free animation software - some specially designed for schools Just google 'free animation software for schools' Need to manage expectations! Use archive photo as background Add music afterwards
- 11. Design /desktop publishing Example (V&A): visitor lent camera Goes round galleries and takes photo of object Back at base, photo taken of visitor Combine the two images to produce printable poster Lots of possibilities - adapt appropriate to your situation
- 12. Film/ video sessions Example (LMWS) (see sheets) define clear achievable appropriate task work in specific area of gallery editing afterwards not needed - edit as you shoot great way of getting parents and others to see moving images of your site Lots of possibilities - adapt appropriate to your situation
- 13. ============================================= Ideas surgery: 5 mins thinking time, then plenary review Work in pairs / threes. Choose one or more ideas using digital technology to save money and / or generate income in your own organisation(s). Think ‘elevator pitch’ not ‘feasibility study’! Keep this light – don’t fret over the figures. If unsure whether something will work ‘technologically’, assume it will. ============================================= Our idea: [sessions] Quick description / how it works (so you can explain to others): How might it save / generate money? (note costs etc where known)
- 14. Promotion, evaluation Social media Audience research - understanding your audience better Create your own website / add another section Online learning resources Prototyping website / online learning resources Short films to enhance engagement with the website and promote learning offer
- 15. Social media Plenty of advice out there on this. Key points: What are you trying to achieve? How much time do you have to spend on this, really? What are the criteria for success? (SMART) Consistency of tone - but something different from the corporate line
- 17. How can we get a sense of who our visitors are and how they react to what we offer? How do we gather data to help us improve what we do? How do we measure success from the user's point of view, and / or against our own objectives and constraints? For example, how justify investment (or lack of it) in social networks etc?
- 18. Define audience research goal Use results to guide Collect data Analyse data changes Plan methodology
- 19. Define audience research goal Use results to guide Collect data Analyse data changes Plan methodology
- 20. Define audience research goal Use results to guide Collect data Analyse data changes Plan methodology
- 21. Define audience research goal Use results to guide Collect data Analyse data changes Plan methodology
- 22. Define audience research goal Use results to guide Collect data Analyse data changes Plan methodology
- 23. Define audience research goal Use results to guide Collect data Analyse data changes Plan methodology
- 24. SCA guidance http://sca.jiscinvolve.org/wp/audience-publications/ Good overview Step by step approach Lots of sources of information: Culture 24 Let’s Get Real http://weareculture24.org.uk/projects/action-research/
- 25. Create your own website / online resources Do you have difficulty updating 'your own' web pages? Would you like to try out an idea for a different website / online resource, but it seems too expensive, time consuming, out of your control etc? Just try it out. Very quickly you can end up with prototypes (free, design free) final versions (some design needed, £500?)
- 26. Wordpress.com vs Wordpress.org Wordpress.com is particularly quick to get going – great for developing and trialling resources, or just playing around with ideas Wordpress.org needs installation and a little maintenance, but offers a stable website solution
- 27. Making websites - CMSs http://wordpress.com - free website creation service (pay extra for features like own domain name etc). All hosting and upgrading etc is done for you
- 28. Making websites - CMSs http://wordpress.org - free website creation service – like .com except you need your own webspace and you are responsible for updating, hosting costs, etc
- 29. Wordpress examples http://ruskin.ashmolean.org/education http://www.digitallearningnetwork.net http://www.wimbledonwindmill.org.uk http://www.dorkingmuseum.org.uk
- 30. Getting your content online - others Google maps, TripAdvisor, HistoryPin etc YouTube, Vimeo, podcasting Social media: Facebook, Twitter, etc Google website search, Google Analytics EventBrite or Amiando for event booking
- 31. Video for the web Reasons to use it • Moving images have much more impact, tend to attract more interest • Demonstrate evidence of engagement with school groups / other learners • Good medium for explaining things, stimulating discussion etc
- 32. Video for the web Equipment, technical etc • Video camera – choose something simple without too many controls (RIP Kodak Zi8 ...) • Use an external microphone – sound quality is biggest factor in overall quality. • Tripod probably a good idea • Think about lighting, background noise etc
- 33. Video for the web Storyboarding • Plan for a short video (for the web, for schools, for general interest) • You can always add more clips, and present them as ‘chapters’ in a sequence • Imagine shooting it and play it back in your mind – then revise the storyboard
- 34. Video for the web Editing • Most time consuming element! Many hours, for short clips, until more experienced. • Free programs fine – iMovie (Mac), MovieMaker (Windows), and search online • ‘cutaways’ is main additional feature you might need – Adobe Premiere Elements?
- 35. Video for the web Sharing and uploading • YouTube, Vimeo etc – these handle all the format conversion for you and provide streaming service • Upload file to website – can be good (YouTube blocked in some schools) but more technical fiddling required.
- 36. Learning to plan, shoot and edit short films in house
- 38. Elements of online learning resources Image(s) + caption(s) Key question(s) / short activities Background teacher notes / pupil activity sheets Zoomable images Video Interactive More complex functionality Increasing cost and complexity Most useful for teachers These are the first things to provide, and do not require high levels of IT expertise or investment Video can be done quite easily The others will mean investment of money and /or expert time This is good news. Maybe creating online learning resources is not so difficult?
- 39. ============================================= Ideas surgery: 5 mins thinking time, then plenary review Work in pairs / threes. Choose one or more ideas using digital technology to save money and / or generate income in your own organisation(s). Think ‘elevator pitch’ not ‘feasibility study’! Keep this light – don’t fret over the figures. If unsure whether something will work ‘technologically’, assume it will. ============================================= Our idea: [promotion/evaluation etc] Quick description / how it works (so you can explain to others): How might it save / generate money? (note costs etc where known)
- 40. Make a short film quickly for free One approach: Talk to camera or film around gallery / site Open video in editing software (free or low cost) Add in archive images, music, titles etc
- 41. Make a short film quickly for free Quicker approach Lower production values Use free screencasting software Jing Get images,music ready Start recording the screen (and mic) and do it 'live'. Can pause record to avoid awkward transitions.
- 42. Developing a learning resource: iterative review your content curriculum (find a match) Check Learning activities Learning outcomes (find a match) Does it match your audience’s specific needs? If so TEST - and then amend
- 43. Reflection How can you create effective learning resources on a limited budget? What are the quick wins for teachers, in online provision? How do you build a case for investing in the development of online resources?
- 44. Elements of online learning resources Image(s) + caption(s) Key question(s) / short activities Background teacher notes / pupil activity sheets Zoomable images Video Interactive More complex functionality Increasing cost and complexity Most useful for teachers
- 45. ‘What have museums ever done for us?’ The main value added for teachers working online is selection of suitable material with learning activities and outcomes in mind Focus resources on editorial, evaluation and testing rather than technical functionality
- 46. More information / advice / ideas Martin Bazley www.martinbazley.com 0780 3580 737