Digital Transformation From Strategy To Implementation
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The document outlines a comprehensive approach to digital transformation, emphasizing the need for organizations to adapt to disruptive changes in business environments. It discusses strategies for managing digital disruption, developing innovative solutions, and implementing a governance framework that fosters growth and adaptability. The focus is on transitioning from traditional business models to more agile, startup-like structures that encourage collaboration and continuous improvement.
Digital Transformation From Strategy To Implementation
- 1. D i g i t a l TRANSFORMATION F R O M S T R A T E G Y TO IMPLEMENTATION JO CAUDRON
- 2. Expect a smack in the face… Digital Disruption is real @jcaudron ARE YOU THE INCUMBENT ARE YOU THE DISRUPTOR?
- 3. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron [email protected] We are business consultants for a digital world. Our mission is to help organisations transform.
- 5. What do these 4 have in common? @jcaudron
- 6. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Finance Healthcare Automotive Education Food FMCG … 2025 All Safe havens will be subject to digital disruption … WAVES OF Disruption @jcaudron
- 7. You have a C H O I C E Digital Disruption Modeling Business Transformation @jcaudron
- 8. You have a C H O I C E Digital Disruption Modeling Business Transformation Fear Insight Direction @jcaudron
- 9. @jcaudron THE WORLD I S C H A N G I N G
- 12. Don’t worry, we’ve got a PLAN @jcaudron
- 15. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time @jcaudron
- 17. New Players New Products & Services Classic Products & Services Business As Usual 13 2 OMG, WE’RE F*CK*D FUTURE A world of fragmentation: (new) product and services are sold by a multitude of (new) players. LESS SCARY FUTURE Traditional players are leading the future with new products and services. Frog Gatekeeper Package Cyborg Classic Players STILL VERY SCARY FUTURE Classic players are white-label suppliers of products and services that are embedded and sold by new players. @jcaudron
- 19. @jcaudron
- 21. @jcaudron
- 22. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION
- 23. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE
- 24. @jcaudron
- 25. Case Courage MINDSET MEANS MANDATE “license to win” “license to operate” “license to change” Capital BE BRAVE & CHANGE @jcaudron
- 26. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP
- 27. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL
- 28. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE
- 29. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING
- 30. Producer/Brand Producer/Brand Producer/Brand Producer/Brand Agent Wholesaler Retailer Consumer Wholesaler Retailer Retailer Consumer Consumer Consumer Direct to consumer Producer/Brand Wholesaler Dealer Consumer 1 2 3 4 5 @jcaudron
- 31. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING
- 32. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS
- 33. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN
- 34. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM
- 35. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA
- 36. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA CHANGE BUSINESS
- 38. From an outdated Mothership TO A modern F L E E T @jcaudron
- 39. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA CHANGE BUSINESS PLAN-AS-A- STARTUP
- 40. STARTUP THINKING Map the problems of your consumer Come up with a product/market fit Test, validate and scale @jcaudron
- 41. @jcaudron The concept Value Proposition Customers Channels Resources & activities Revenue & costs
- 42. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA CHANGE BUSINESS PLAN-AS-A- STARTUP INCUBATE (INSIDE-OUT)
- 43. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA CHANGE BUSINESS PLAN-AS-A- STARTUP INCUBATE (INSIDE-OUT) ACCELERATE (OUTSIDE-IN)
- 44. HACKATON Harvest internal ideas A hackaton is organized by the organization to harvest ideas from employees on a certain domain of interest. By empowering employees and investing in there ideas, the organization can launch speedboats to build the fleet. ACCELERATOR Intensive money An accelerator is a program hosted by an organization on a certain topic. During this program start-ups active in the domain are scouted. The organization invests and mentors the start-up in return for equity. VENTURES Fast bets Ventures are investments that are made in mature scale-ups in return for equity. Build a smart fleet where you can learn from the ventures and the ventures can learn from you. Find ventures in your domain of choice with a win- win for both. DOMAINS OF INTEREST The domain we want to grow in has to be defined before going to the next steps. @jcaudron
- 45. @jcaudron UNDERSTAND DISRUPTION SEE THE FUTURE CREATE A STRATEGY MAKE A ROADMAP CHANGE ORGANIZATION DIGITAL GOVERNANCE DIGITAL LEADERSHIP CHANGE CHANNEL CUSTOMER EXPERIENCE CHANNEL HACKING SOCIAL & GROWTH HACKING CHANGE SOLUTIONS SERVICE/ PRODUCT DESIGN PLATFORM DATA CHANGE BUSINESS PLAN-AS-A- STARTUP INCUBATE (INSIDE-OUT) ACCELERATE (OUTSIDE-IN) BLA BLA BOOM BOOM
- 46. READINESS SURVEY ASSESSMENT & RESEARCH INSPIRATION IMPACT ANALYSIS FUTURE SCENARIOS NORTH STAR VISION TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS IDEATION & PRIORITIES DIGITAL AGENDA BUSINESS STRATEGY EXECUTIVE JOURNEY TREND WATCHING CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS DIGITAL LEADERSHIP Asses, contain and develop digital savviness DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure Digital Office, … DIGITAL ORGANISATION Reshape your organisation Communication for faster growth ORGANISATION INCUBATOR PROGRAM Stimulate internal creativity and bottom-up innovation (hackatons, …) START-UP BOOTCAMPS Think, plan, act like a start-up and build the minimum viable business case CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with start-ups BUSINESS (OPERATIONAL) MODELS BUILDING THE FUTURE PROOF ORGANISATION SOCIAL STRATEGY Make social an intrinsic part of the business CUSTOMER EXPERIENCE Continuously optimise your journey, pain points and touch points GROWTH HACKING Implement smart techniques to scale our business CHANNEL HACKING Reinvent your channel relationships for a digital world CUSTOMER RELATIONSHIP SOLUTIONS SERVICE DESIGN Define new style products & services PLATFORM MAPPING Define (technology) solutions and requirements DATA STRATEGY Make data an essential part of day2day business ROADMAP DEFINITION Elaborate the Digital Agenda to become an actual business roadmap
- 47. DIGITAL LEADERSHIP Asses, contain and develop digital savviness DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure Digital Office, … DIGITAL ORGANISATION Reshape your organisation Communication for faster growth INCUBATOR PROGRAM Stimulate internal creativity and bottom-up innovation (hackatons, …) START-UP BOOTCAMPS Think, plan, act like a start-up and build the minimum viable business case CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with start-ups READINESS SURVEY ASSESSMENT & RESEARCH INSPIRATION IMPACT ANALYSIS FUTURE SCENARIOS NORTH STAR VISION TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS IDEATION & PRIORITIES DIGITAL AGENDA BUSINESS STRATEGY EXECUTIVE JOURNEY TREND WATCHING CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS SOCIAL STRATEGY Make social an intrinsic part of the business CUSTOMER EXPERIENCE Continuously optimise your journey, pain points and touch points GROWTH HACKING Implement smart techniques to scale our business CHANNEL HACKING Reinvent your channel relationships for a digital world ORGANISATION BUSINESS (OPERATIONAL) MODELS BUILDING THE FUTURE PROOF ORGANISATION CUSTOMER RELATIONSHIP SOLUTIONS SERVICE DESIGN Define new style products & services PLATFORM MAPPING Define (technology) solutions and requirements DATA STRATEGY Make data an essential part of day2day business ROADMAP DEFINITION Elaborate the Digital Agenda to become an actual business roadmap
- 48. Find my slides on www.speakersbase.com/jo Need help? Book me and my team to consult you! www.duvalunionconsulting.com @jcaudron [email protected] 00 32 475 43 80 98
- 49. D i g i t a l TRANSFORMATION F R O M S T R A T E G Y TO IMPLEMENTATION JO CAUDRON