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Digital Transformation of the Channel
The document discusses the importance of digital transformation in various industries facing disruption, emphasizing the need for companies to adapt their business models and strategies to stay relevant. It highlights the shift from traditional products to service-based models and the necessity of understanding customer relationships and market dynamics. The document also outlines practical steps for organizations, such as defining a transformation strategy, building digital leadership, and continuously scanning for trends to foster innovation.
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Digital Transformation of the Channel
- 1. D i gi t a l Transformation A N D T H E C H A N N E L C H A L L E N G E @jcaudron
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- 3. Hi, I’m JoCaudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron [email protected] We are business consultants for a digital world. Our mission is to help organization transform. @jcaudron
- 4. Sold in +50 countries! BUYNOW! www.digitaltransformationbook.com
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- 6. Expect a smackin the face… Digital Disruption is real
- 7. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2025 AllSafe havens will be subject to digital disruption … WAVES OF Disruption
- 8. What can welearn?
- 9. What can welearn?
- 10. THE WORLD ISCHANGING GENERATION BY GENERATION
- 11. WHO DO YOUSERVICE?
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- 13. WHO DO YOUSERVICE?
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- 15. WHO DO YOUSERVICE?
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- 17. WHO DO YOUSERVICE?
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- 19. YOU CHALLENGERS The Challengersmove into your space, when will you move into theirs?
- 20. F R OM DIGITIZATION T O TRANSFORMATION
- 21. THE IMPACT OF DI G I T A L
- 22. Slicing the Elephant creates Insight olifantloopt door de winkel. kan je niet meer inpassen. Hoe doen we dit? later toewijzen. Foto model ruit
- 23. CUSTOMER RELATIONSHIP & CHANNEL ORGANIZATION MARKET &COMPETITION PRODUCT & BUSINESS MODEL THE TRANSFORMATION BOX
- 24. CUSTOMER RELATIONSHIP & CHANNEL ORGANIZATION MARKET &COMPETITION PRODUCT & BUSINESS MODEL THE TRANSFORMATION BOX DIGITIZATION The Glass The The Frog Survey Culture Ability to execute Driver’s seat
- 25. CUSTOMER RELATIONSHIP & CHANNEL ORGANIZATION MARKET &COMPETITION PRODUCT & BUSINESS MODEL THE TRANSFORMATION BOX The Glass The The Gatekeeper The Frog The Package The CyborgThe Participant Survey Culture Ability to execute Driver’s seat TRANSFORMATION
- 26. CUSTOMER RELATIONSHIP & CHANNEL ORGANIZATION MARKET &COMPETITION PRODUCT & BUSINESS MODEL THE TRANSFORMATION BOX The Glass House The Traveller The Gatekeeper The Frog The Package The CyborgThe Participant Survey Culture Ability to execute Driver’s seat
- 27. The Package The Cyborg PRODUCT& BUSINESS MODEL
- 28. FREECONOMY Buffer is asocial listening tool that gives the user great utility for free till a certain extent. Software users expect to get a part for free for ever. They are willing to pay for extra features and to scale the use.
- 29. FREECONOMY Mailchimp is amailing configurator tool that gives the user great utility for free till a certain extent. Software users expect to get a part for free for ever. They are willing to pay for extra features and to scale the use.
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- 34. The Package The Cyborg PRODUCT& BUSINESS MODEL
- 35. CUSTOMER RELATIONSHIP & CHANNEL ORGANIZATION MARKET &COMPETITION PRODUCT & BUSINESS MODEL THE TRANSFORMATION BOX The Glass The The Gatekeeper The Frog The Package The CyborgThe Participant Survey Culture Ability to execute Driver’s seat
- 36. MARKET & COMPETITION The GlassHouse The Gatekeeper The Frog The Participant Survey Culture Ability to execute
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- 39. DISCOVERY GetApp is asearch engine for all business software, tools, saas- platform,…
- 40. RECOMMENDATION COMMUNITY Producthunt is aglobal community where everybody can post new tools and platforms. Community members can vote them up or down to influence their recommendation
- 41. SHARING ECONOMY 99 designsis a platform where you can ask anybody to do graphic work for you. In this marketplace everybody can be a designer.
- 42. MARKET & COMPETITION The GlassHouse The Gatekeeper The Frog The Participant Survey Culture Ability to execute
- 43. CUSTOMER RELATIONSHIP & CHANNEL ORGANIZATION MARKET &COMPETITION PRODUCT & BUSINESS MODEL THE TRANSFORMATION BOX The Glass The The Gatekeeper The Frog The Package The CyborgThe Participant Survey Culture Ability to execute Driver’s seat
- 44. CUSTOMER RELATIONSHIP & CHANNEL TheGlass House The Traveller The Frog
- 45. CAN HISTORY TEACHUS A LESSON?
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- 51. PROXIMITY THE CUSTOMER HASGAINED CONTROL OF WHAT CHANNEL HE WANTS TO COMMUNICATE BY
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- 53. VISUALISATION Audi uses VRto give the customers in the dealership a consistent experience of the product and explanation.
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- 57. CUSTOMER RELATIONSHIP & CHANNEL TheGlass House The Traveller The Frog
- 58. CUSTOMER RELATIONSHIP & CHANNEL ORGANIZATION MARKET &COMPETITION PRODUCT & BUSINESS MODEL THE TRANSFORMATION BOX The Glass House The Traveller The Gatekeeper The Frog The Package The CyborgThe Participant Survey Culture Ability to execute Driver’s seat
- 59. Culture Ability to execute Driver’sseat ORGANIZATION
- 60. Don’t worry, we’ve gota PLAN @jcaudron
- 61. YOU NEED TO ScanYOUR ENVIRONMENT @jcaudron
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- 65. TOO STRATEGIC Not actionableenough TOO TACTICAL Not durable enough STRATEGY, HOW DO YOU GET IT RIGHT? A SHARED BY ALL STRATEGY FOR 3 TO 5 YEARS WITH CLEAR ACTIONS SWEETSPOT
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- 67. BRANDS WANT TOBETTER UNDERSTAND THEIR CUSTOMERS
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- 69. OFTEN THE CHANNEL PARTNERS DO NOT HAVETHE MEANS MINDSET MANDATE PEOPLE SCALE TO SUCCESSFULLY TRANSFORM THEIR ORGANIZATION CRM SMART TARGETTING MARKETING AUTOMATION 24/7 SUPPORT AR/VR ARTIFICIAL INTELLIGENCE LONGTAIL DATA
- 70. EMPOWER THE CHANNEL PARTNERS O P T I O N BYPASSTHE CHANNEL PARTNERS
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- 72. CRM SMART TARGETTING MARKETING AUTOMATION 24/7SUPPORT AR/VR ARTIFICIAL INTELLIGENCE LONGTAIL DATA Experience Knowledge Service Support Optimization Trust BRAND CHANNEL
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- 76. From an outdated Mothership TOA modern F L E E T
- 77. D I GI TA L Leadership @jcaudron
- 78. BECOME FUTURE PROOF SCAN INNOVATIONS DETERMINE IMPACT NORTHSTAR VISION & STRATEGY BUILD ROADMAP INSTALL DIGITAL LEADERSHIP BUILD DIGITAL ORGANIZATION
- 79. ORGANISATION DIGITAL LEADERSHIP Asses, containand develop digital savviness DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure Digital Office, … DIGITAL ORGANISATION Reshape your organisation Communication for faster growth BUSINESS (OPERATIONAL) MODELS HACKATHON / INCUBATOR PROGRAM Stimulate internal creativity and bottom-up innovation START-UP BOOTCAMPS Think, plan, act like a start-up and build the minimum viable business case CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with start-ups READINESS SURVEY ASSESSMENT & RESEARCH INSPIRATION IMPACT ANALYSIS FUTURE SCENARIOS NORTH STAR VISION TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS IDEATION & PRIORITIES DIGITAL AGENDA BUSINESS STRATEGY EXECUTIVE JOURNEY BUILDING THE FUTURE PROOF COMPANY … TREND WATCHING CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS CUSTOMER RELATIONSHIP SOCIAL MEDIA STRATEGY Make social an intrinsic part of the business CUSTOMER EXPERIENCE Continuously optimise your journey, pain points and touch points GROWTH HACKING Implement smart techniques to scale our business CHANNEL HACKING Implement smart techniques to scale our business SOLUTIONS SERVICE DESIGN Define new style products & services PLATFORM MAPPING Define (technology) solutions and requirements DATA STRATEGY Make data an essential part of day2day business ROADMAP DEFINITION Elaborate the Digital Agenda to become an actual business roadmap
- 80. How do youfeel?
- 81. Find my slideson www.speakersbase.com/jo Need help? Book me and my team to consult you! www.duvalunionconsulting.com @jcaudron [email protected] 00 32 475 43 80 98
- 82. D i gi t a l Transformation A N D T H E C H A N N E L C H A L L E N G E @jcaudron