![Disruptive
Innovation
Disruptive innovation makes creative products more
affordable and accessible. It’s desirable in capital-rich
economies, as it creates overall economic growth and job
opportunities in exchange for (often risky) investments.
At its core, disruption is a robust theory allowing us to
predict the past and understand the future [what causes
what & why?] about competitive response.
Disruptive product addresses a market that previously
couldn’t be served — a new-market disruption — or it
offers a simpler, cheaper or more convenient alternative
to an existing product — a low-end disruption.](https://image.slidesharecdn.com/disruptionintheretailindustrythroughthelensofb2bretailtechstartups-200426160429/85/Disruption-in-the-Retail-Industry-Through-the-Lens-of-B2B-Retail-Tech-Startups-6-320.jpg)
![Old: B2C. Gold: B2B
Inventory-led B2C e-commerce is passe. Instead, young
[VC-backed] B2B startups like Ninjacart and Udaan are
heralding a new dawn in Indian e-commerce](https://image.slidesharecdn.com/disruptionintheretailindustrythroughthelensofb2bretailtechstartups-200426160429/85/Disruption-in-the-Retail-Industry-Through-the-Lens-of-B2B-Retail-Tech-Startups-17-320.jpg)
![A Disruptor in the “Scalable” B2B Fresh Produce Supply Chain
# 6000+ Employees NINJACART is solving one of the country's toughest
neglected fresh produce supply chain problems
[wastage, inefficiencies, fragmentation] through
technology
# 44,000+ Farmers
Year Incorporated: 2015
# 7 major cities &
counting
# 20,000+ Retailers](https://image.slidesharecdn.com/disruptionintheretailindustrythroughthelensofb2bretailtechstartups-200426160429/85/Disruption-in-the-Retail-Industry-Through-the-Lens-of-B2B-Retail-Tech-Startups-19-320.jpg)
Disruption in the Retail Industry Through the Lens of B2B Retail Tech Startups
- 1. Disruption in the Retail Industry Through the Lens of B2B Retail Tech Startups Yogananth Gopalakrishnan [email protected]
- 4. Clayton Christensen - The Father of Disruptive Innovation Theory Disruptive innovation describes a process by which a product powered by a technology enabler initially takes root in simple applications at the low end of a market — typically by being less expensive and more accessible and then relentlessly moves upmarket, eventually displacing established competitors.
- 6. Disruptive Innovation Disruptive innovation makes creative products more affordable and accessible. It’s desirable in capital-rich economies, as it creates overall economic growth and job opportunities in exchange for (often risky) investments. At its core, disruption is a robust theory allowing us to predict the past and understand the future [what causes what & why?] about competitive response. Disruptive product addresses a market that previously couldn’t be served — a new-market disruption — or it offers a simpler, cheaper or more convenient alternative to an existing product — a low-end disruption.
- 7. When every Startup innovation claims to be disruptive, disruptive loses its meaning. Most of what is claimed to be disruptive is really just an incremental innovation with a large dose of hubris.
- 8. Disruptive Retail Tech Startups # solve unsolved critical problems # create new large markets # differentiated tech enabled product # are available and affordable for the most # create low cost business models # are profitable very early
- 9. Key Learning! Understanding disruption is hard. Disrupting is even harder.
- 13. Scenario of Indian Retail Market Currently, the market is dominated by unorganized retail. However, the share of organized retail, including eCommerce, is expected to increase significantly due to advancements and disruptions caused by new-age digital technologies
- 15. B2B Retail Tech Startups that are at the Forefront of Disruption Arduously curated startups that are creating deep impact with groundbreaking ideas
- 16. Data is the new oil - especially in the Indian Retail B2B Industry Startups are using cutting edge technology and insights to help businesses gain customer loyalty and increase revenues
- 17. Old: B2C. Gold: B2B Inventory-led B2C e-commerce is passe. Instead, young [VC-backed] B2B startups like Ninjacart and Udaan are heralding a new dawn in Indian e-commerce
- 18. Vertical B2B Marketplace Horizontal B2B Marketplace Emerging Unicorn Established Unicorn Rising Startups Deeptech Startups Immersive e-shopping experience In-store visitor insights Digital log for financial transactions & payments for MSMEs Marketing platform for online retailers
- 19. A Disruptor in the “Scalable” B2B Fresh Produce Supply Chain # 6000+ Employees NINJACART is solving one of the country's toughest neglected fresh produce supply chain problems [wastage, inefficiencies, fragmentation] through technology # 44,000+ Farmers Year Incorporated: 2015 # 7 major cities & counting # 20,000+ Retailers
- 22. Value Delivered to Farmers 01 Farmers know the demand and price one day before harvest 02 15% more income to 40,000+ Farmers and payment within 24 hours 03 01 02 “Conventional Food Trade Has been Disrupted using Data & Technology” Transparent weighing & pricing | Saves time | One stop sale for all produce 03
- 23. Value Delivered to Retailers 01 Just-in-time Supply Chain: 400+ tonnes of fresh produce delivered to 50000+ retailers at doorstep on a daily basis in less than 12 hours 02 Reduced the cost by 12% and saved 3 to 4 hours a day for retailers 03 01 02 High quality graded vegetables03 "Slashed food wastage to less than 1% compared to 35% in traditional supply chain"
- 24. Value Created to Consumers 01 Hygienically handled-one touch handling method 02 100% Traceable to farms-improves food safety 03 01 02 Better quality03
- 25. The Fastest Startup in India to become a Unicorn Udaan is a network centric B2B trade platform, designed specifically for small & medium businesses in India. It brings traders, wholesalers, retailers and manufacturers in India on to a single platform. The company has a seller base in over 80 cities and delivers to more than 500 cities. Year Incorporated: 2016 # 2000+ Employees # 50,000+ Traders
- 26. Problem Statement 01 Fuelling sellers growth by getting access to larger number of buyers; access to credit; b2b logistics; and a reliable supply chain. Udaan’s business model of providing a B2B ecommerce platform for manufacturers to sell directly to shop owners and merchants is seeing increasing competition from the likes of Amazon Business, Metro Cash & Carry, Walmart and Alibaba. 02 03
- 29. While many online shopping websites are looking to expand their offline presence to enhance the shopping experience of their users. Try & Buy Fashions’ technology makes many online e-commerce platforms to rethink their strategies as it further builds its technology platform to provide a seamless experience. Immersive Shopping Experience
- 31. Value Delivered RECENTLY CLOSED DEAL WITH MYNTRA
- 32. Wesense.ai is an AI startup providing in-store insights for retail and building solutions to facilitate capturing, analyzing and acting on real-time customer information. Operates in 25 cities and 250 stores across India serving clients such as Dell, Xiaomi, Titan, Lenskart, Caratlane, Croma and analysed 16,017,000+ hours of video. In-store Experience & Online Operations Year Incorporated: 2018
- 33. Problem Statement 01 The client was experiencing steep decline in orders and revenue from a certain geography. Unable to identify the actual reasons behind the steep decline, they were assuming the decline is due to lesser footfalls. 02 03
- 34. Solutions 01 Offers Traffic Sense product, which tracks total walk-ins with demographic attributes 02 After over two months of implementation they understood that 70% of traffic was experienced during 20% of the time 03 01 02
- 36. Value Delivered 01 The store was not equipped properly during peak hours leading to steep decline in customer satisfaction and churn 02 Team Wesense focused their skilled resources during the peak resource. In a month's time the they saw an increase in sales by 5% 03
- 37. Technologies Used 01 Deep Learning, Computer Vision, Convolutional Neural Network, Edge Inference, TensorFlow, OpenVINO, OpenCV, Google Cloud, Serverless, Face Detection, People Detection, Action Recognition 02 03
- 38. Khatabook is a mobile app that helps small shopkeepers and Kirana store owners in India manage their books by helping them track the money owed to them through the means of a digital ledger. Digital log for financial transactions & payments for MSMEs Year Incorporated: 2018
- 39. Khatabook has 1 Mn downloads, on-boarded over 400K businesses organically The startup recently crossed a milestone of $1 Bn in transactions Khatabook is looking to expand into financial services to small shopkeepers Value Delivered
- 40. The world’s first owned audience marketing platform allows marketers to send app customised push notifications to subscribers through the mobile, tablet and desktop platforms and own their audience. Marketing Platform for Online Retailers Year Incorporated: 2016 Brands Acquired: 15,000
- 41. The world’s first owned audience marketing platform allows marketers to send app customised push notifications to subscribers through the mobile, tablet and desktop platforms and own their audience. Marketing Platform for Online Retailers
- 42. Problem Statement 01 Reduce Dependency on Facebook and Google with Push Notifications 02 03