Divisible Content 101: How to Get More For Less
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The document discusses the divisible content strategy, which enables brands to create large volumes of content efficiently by repurposing a single core asset into various formats. This approach streamlines content creation and distribution, helping brands save time and money while effectively reaching diverse audiences. Key steps include identifying a focused messaging theme, creating a comprehensive core asset, and breaking it down into smaller 'divisibles' for strategic publishing.
Divisible Content 101: How to Get More For Less
- 1. HOW THIS SIMPLE CONTENT CREATION STRATEGY HELPS BRANDS GET MORE BANG FOR THEIR BUCK THE BASIC IDEA BENEFITS OF DIVISIBLE CONTENT Economical HOW TO GET STARTED Content marketing has exploded in recent years as brands seek new and more authentic ways to reach consumers. However, as brands ramp up content marketing, they often find it challenging to produce enough content for the many publishing platforms and audiences they need to reach—efficiently and at scale. The Divisible Content approach is an effective strategy that allows brands to produce large volumes of content while expending minimal time and resources. Divisible Content is a strategy for streamlining content creation. You create one core asset that comprehensively covers a topic. This asset serves as your foundation, which you break down into smaller “divisibles,” publishing in a variety of formats across different platforms. By repurposing core content, you extend the life of the work that has already been created, saving you time, money and brainpower. Efficient By focusing on a single theme, all content helps support and deliver a strong central message. A Divisible Content strategy also provides a clear structure and schedule for content creation and distribution, streamlining the process for all departments involved. Effective You can tailor each “divisible” to a particular audience, helping deliver your message more effectively. Additionally, all content created maintains visual consistency, preserving and promoting your brand identity. 1) Identify a Single Messaging Focus Each core asset you create should cover a single topic, with the aim of delivering a focused message. Look for topics that track will help achieve your goals. 3) Break-Out and Reformat Divisibles Identify the pieces of your core asset to repurpose in various formats. Find as many opportunities as possible. Many divisibles, such as infographics and blog posts, can be broken down even further into micro-content primed for social sharing. 4) Publish Content Content can be distributed through both owned and earned channels, then amplified with paid media. All publishing is strategically coordinated to maximize reach. 2) Create a Comprehensive Piece of Content The Divisible Content strategy hinges on the creation of a core asset that covers a topic thoroughly. The more comprehensive the content, the more opportunity to create divisibles. This asset can come in many forms, such as an e-book, interactive infographic, motion graphic or slideshow. CORE CONTENT BLOG CONTENT MICRO-CONTENT INFOGRAPHIC BLOG POST SLIDESHOW E-BOOK: HOW TO GET YOUR BUSINESS STARTED ON SOCIAL MEDIA E-BOOK DIVISIBLE CONTENT 101 BUSINESSES NEED SOCIAL MEDIA