DIY UX: Give Your Users an Upgrade (Without Calling In a Pro)
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The document discusses various aspects of user experience design, including the importance of design research, web analytics, usability testing, and constant iteration. It emphasizes listening to users' needs, analyzing usage data, and testing designs early and often to improve overall user satisfaction. Key contributors share insights on improving workflow and developing a collaborative, creative environment for continuous improvement in design practices.
DIY UX: Give Your Users an Upgrade (Without Calling In a Pro)
- 1. DIY UX Give Your Users an Upgrade (Without Calling In a Pro) Whitney Hess [email protected] @whitneyhess http://whitneyhess.com
- 2. Hi, Iβm Whitney Hess User Experience Designer Consultant New Yorker @whitneyhess
- 4. You are a user experience designer
- 5. Shawn Liu & Danny Wen Founders Iridesco New York, NY
- 9. Design research Web analytics Usability testing Experimentation & iteration
- 10. Design research What do our users actually need?
- 11. Footer
- 12. Kaizen means βcontinuous improvementβ in Japanese
- 13. Kaizen means βcontinuous improvementβ in Japanese
- 15. http://iridesco.wufoo.com/forms/harvest-survey/
- 16. βWe donβt just want to patch; we want to address the core problem.β β Iridesco
- 17. βCustomers love to tell you their workο¬ow.β β Iridesco
- 18. Design Research Make it easy for customers to reach you Log their requests & use them to prioritize new features Dig deeper to discover the underlying problems Keep in touch
- 19. For more on design research... Observing the User Experience Mike Kuniavsky
- 20. Web analytics What are our users actually doing?
- 21. βWe donβt believe in data-driven design, but data doesnβt lie .β * β Iridesco * Sometimes it does
- 22. One month of visits Mon Mon Mon Mon Highest usage at beginning of week Dropoο¬s on weekends Somewhat lower usage mid-month
- 23. Crazyegg.com
- 24. Crazyegg.com
- 25. Google Website Optimizer Same exact page with three diο¬erent Free Trial buttons Found green and blue buttons performed much better than muted gray button 10% improvement in trial acquisition over two buttons (Learn More and Free Trial)
- 26. Matthew Marco Visual Designer House of Representatives Washington, D.C.
- 27. Chief Administrative Oο¬cer -> House Information Resources -> CAO Advanced Business Solutions -> Web Solutions Branch
- 28. House.gov
- 31. 97 most frequent queries on House.gov and top 10 results of each
- 32. 97 most frequent queries on House.gov and top 10 results of each
- 33. Queries are, in fact, case-sensitive. βNancy Pelosiβ and βnancy pelosiβ produce diο¬erent quantities of results ο¬e Pell Grant Underfunding PDF by the Oversight Committee appears in the top-ten results of most state searches; more relevant than any member-generated page in Colorado, Missouri, North Carolina, and Texas ο¬ere is no apparent weight given to the title of a document. Untitled documents are not subdued in the results http://www.matthewtmarco.com/studies/2007/pathetic-to-absurd-to-disheartening-in-97-queries/
- 34. Sunday, September 28, 2008 1347 bailout 419 bailout bill 282 bail out 208 bailout plan 184 ο¬nancial services 132 Search Other Sites 130 Emergency Economic Stabilization Act of 2008 103 bail out bill 95 ο¬nancial bailout 80 Bailout 78 tarp 68 email 68 700 billion 66 rescue plan 66 rescue bill 66 old AND eye AND 6 64 ο¬nancial 62 rescue 62 ο¬nancial markets bill 58 contact
- 37. βStats let me refute the clientβs notion of how their constituents were behaving.β β Matthew Marco, House.gov
- 38. Web Analytics Understand your traο¬c cycles Use analytics tools to uncover usage patterns Test design variations Explore your search logs to see what people are looking for
- 39. For more on web analytics... Web Analytics: An Hour a Day Avinash Kaushik
- 40. Usability testing How well does our stuο¬ actually work?
- 41. NOT Shawn & wife
- 42. Usability Testing Light Shows a build, a prototype, a comp, a sketch, whatever Doesnβt tell participant what sheβs supposed to be doing Asks βWhat are your general feelings about this?β and then lets participant talk
- 43. ββIt looks goodβ is the worst feedback we can get.β β Iridesco
- 44. βYou need to have humility and listen. Users arenβt always right, but you need to hear them.β β Iridesco
- 45. Where to Find Participants Friends and family Folks in your oο¬ce who donβt work on the project: receptionist, HR, sales Twitter followers Starbucks Craigslist
- 46. Tools to Capture Feedback
- 47. #1 Most Common Question: What about testing online?
- 49. Online Testing Tools Moderated Self-Moderated For A Long Time Automated Live Conceptual Automated Static http://remoteusability.com
- 50. Drawbacks of Online Tools Donβt see the participantsβ expressions and body language Canβt ask probing, follow-up questions A lot harder to internalize the ο¬ndings Itβs cowardly β you need to feel the embarrassment of a sucky design
- 51. Usability Testing Test your designs early and oξen Informal tests are just as valuable Use people in your environment who arenβt involved in the project Choose participants of diο¬erent backgrounds & capabilities Do it yourself & acknowledge your poor design choices
- 52. For more on usability testing... Handbook of Usability Testing Jeο¬rey Rubin and Dana Chisnell
- 53. For more on remote usability testing... Remote Research Nate Bolt and Tony Tulathimutte
- 54. Experimentation & iteration How are we always getting better?
- 55. Sketch Photoshop Test Static HTML prototype Test again Working prototype Test again Tweak Launch quietly Get feedback Tweak
- 56. Roz Duο¬y Web Developer Comcast Interactive Media Philadelphia, PA
- 58. Refresh Philly - June 2009
- 63. βWe arenβt always working on the most interesting stuο¬, but we always want to work smarter.β β Roz Duο¬y, Comcast Interactive Media
- 64. An amazing thing happened because of this presentation
- 66. An Experiment: Engineering Lab Week
- 69. Experimentation & Iteration Never stop improving your product Make your working environment a creative one Encourage everyone on the team to solve problems together Soak up inspiration from everywhere
- 70. For more on experimentation and iteration... Sketching User Experiences Bill Buxton
- 71. Design research Web analytics Usability testing Experimentation & iteration
- 72. IMPORTANT STUFF Always be listening Ask questions to get to underlying problems Use data and anecdotes to inform the design Test your designs and have the humility to admit youβre wrong Complete the feedback loop Never stop trying to make things better
- 73. Make your users happy and they will thank you
- 75. ο¬ank you! Whitney Hess [email protected] @whitneyhess http://whitneyhess.com Special thanks to: Danny Wen and Shawn Liu of Iridesco, Matthew Marco, and Roz Duο¬y