DO YOU HAVE WHAT 

IT TAKES TO BECOME
CHIEF DIGITAL
OFFICER?
We are Duval Union Consulting, 

business consultants for a digital world. 



Our mission is to help organizations transform.
CLICK FOR MORE INFO
We wrote a book on Digital Transformation
and sold it in over 40 countries.
BUY THE BOOK NOW
The amount of CDOs globally was already
exploding when we wrote our book!
0
500
1000
1500
2000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Atif
Rafiq,
CDO of :
Lubomira
Rochet,
CDO of :
Tanya
Cordrey,
CDO of :
Sean
Cornwell,
CDO of :
Ganesh
Bell,
CDO of :
Previously worked in Silicon Valley
at several businesses, from start-
ups, to IPO’s, to large businesses.
CDOs are often hired out of tech companies
What is A CDO?
The Chief Digital Officer
is the person in charge of the digital strategy and
innovation programs of the entire organization. (S)he
has the ultimate goal to make your organization as
future-proof as possible. A challenging but exciting job!
Shouldn’t the CEO be doing that?
Why do organizations get a CDO?
Do you need A CDO?
He or she has a great vision of a digital-first future,
is totally in sync with how digital is changing the
world and has a clear plan to achieve their vision
CEO
Ideally, your CEO is
the digital savvy lead
CIO COO …SalesMkt
All of them have great digital DNA and
they work together on top of their
existing workload to ensure the company
will remain relevant tomorrow
CEO
CIO COO …SalesMkt
EXPECTATION
Unless you work at a big tech company
they probably aren’t
CEO
REALITY
CIO COO …SalesMkt
If you want to transform, you will need
Digital Leadership
CEO
CIO COO …SalesMkt
Virtual Digital Leadership Team
You need someone to take charge
or not much will end up happening
Digital
Office
CIO COO …SalesMkt
CEO
Virtual Digital Leadership Team
CDO
THIS IS WHY you need a CDO
Let your CEO run the business of
today, while the CDO prepares you
for the business of tomorrow
the chapter in our Digital
Transformation Book on Changing
your company and Digital Leadership
DOWNLOAD
WHAT DOES A CDO DO?
Create digital strategy
& innovation programs
Organise & Manage
the Digital Office
Organise & supervise the
various (digital) teams
Manage the digital programs
from idea to execution
Initiate & stimulate the
transversal process of
innovation programs
C
WHAT IS A CDO LIKE?
C-Level experienced executive
Strategist with a clear digital vision
Change management and leadership skills
People manager, ambassador, influencer, networker
Profound knowledge of digital tech and business models
Experienced with digital transformation processes
of products, services and business models
Experienced in developing new channels in an agile way
ARE YOU THE CDO?
With the right mindset, absolutely!
A CDO profile is rare though
Everyone wants/claims to be the CDO
A lot of CDOs are former CIOs or CMOs
Many of them miss the transversal
view of the company and mostly think
about digital from a data/technology
or marketing perspective.
Technologyplatforms
Media
…
PointofSales
Customersupport
Digital
Sales
Marcom
Service&Support
HR
IT
…
R&D&Enterprise2.0
Digital Transformation
Can you break out of your former silo
and see the digital-first attitude as a
responsibility of all departments?
YOUR COMPANY
NEEDS YOU!
Want to become a CDO but need guidance?
we can help you! Starting in October, 

we will train and coach a select group of
people to become Chief Digital Officers.
CLICK FOR MORE INFO
@jcaudron @dadovanpeteghem
DO YOU HAVE WHAT 

IT TAKES TO BECOME
CHIEF DIGITAL
OFFICER?

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Do you have what it takes to become Chief Digital Officer?

  • 1. DO YOU HAVE WHAT 
 IT TAKES TO BECOME CHIEF DIGITAL OFFICER?
  • 2. We are Duval Union Consulting, 
 business consultants for a digital world. 
 
 Our mission is to help organizations transform. CLICK FOR MORE INFO
  • 3. We wrote a book on Digital Transformation and sold it in over 40 countries. BUY THE BOOK NOW
  • 4. The amount of CDOs globally was already exploding when we wrote our book! 0 500 1000 1500 2000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
  • 5. Atif Rafiq, CDO of : Lubomira Rochet, CDO of : Tanya Cordrey, CDO of : Sean Cornwell, CDO of : Ganesh Bell, CDO of : Previously worked in Silicon Valley at several businesses, from start- ups, to IPO’s, to large businesses. CDOs are often hired out of tech companies
  • 6. What is A CDO?
  • 7. The Chief Digital Officer is the person in charge of the digital strategy and innovation programs of the entire organization. (S)he has the ultimate goal to make your organization as future-proof as possible. A challenging but exciting job!
  • 8. Shouldn’t the CEO be doing that? Why do organizations get a CDO?
  • 9. Do you need A CDO?
  • 10. He or she has a great vision of a digital-first future, is totally in sync with how digital is changing the world and has a clear plan to achieve their vision CEO Ideally, your CEO is the digital savvy lead CIO COO …SalesMkt
  • 11. All of them have great digital DNA and they work together on top of their existing workload to ensure the company will remain relevant tomorrow CEO CIO COO …SalesMkt EXPECTATION
  • 12. Unless you work at a big tech company they probably aren’t CEO REALITY CIO COO …SalesMkt
  • 13. If you want to transform, you will need Digital Leadership CEO CIO COO …SalesMkt Virtual Digital Leadership Team
  • 14. You need someone to take charge or not much will end up happening
  • 15. Digital Office CIO COO …SalesMkt CEO Virtual Digital Leadership Team CDO THIS IS WHY you need a CDO
  • 16. Let your CEO run the business of today, while the CDO prepares you for the business of tomorrow
  • 17. the chapter in our Digital Transformation Book on Changing your company and Digital Leadership DOWNLOAD
  • 18. WHAT DOES A CDO DO?
  • 19. Create digital strategy & innovation programs Organise & Manage the Digital Office Organise & supervise the various (digital) teams Manage the digital programs from idea to execution Initiate & stimulate the transversal process of innovation programs C
  • 20. WHAT IS A CDO LIKE?
  • 21. C-Level experienced executive Strategist with a clear digital vision Change management and leadership skills People manager, ambassador, influencer, networker Profound knowledge of digital tech and business models Experienced with digital transformation processes of products, services and business models Experienced in developing new channels in an agile way
  • 22. ARE YOU THE CDO?
  • 23. With the right mindset, absolutely! A CDO profile is rare though
  • 25. A lot of CDOs are former CIOs or CMOs
  • 26. Many of them miss the transversal view of the company and mostly think about digital from a data/technology or marketing perspective. Technologyplatforms Media … PointofSales Customersupport Digital Sales Marcom Service&Support HR IT … R&D&Enterprise2.0 Digital Transformation
  • 27. Can you break out of your former silo and see the digital-first attitude as a responsibility of all departments?
  • 29. Want to become a CDO but need guidance? we can help you! Starting in October, 
 we will train and coach a select group of people to become Chief Digital Officers. CLICK FOR MORE INFO @jcaudron @dadovanpeteghem
  • 30. DO YOU HAVE WHAT 
 IT TAKES TO BECOME CHIEF DIGITAL OFFICER?