The Purpose of this Presentation
What we’ll cover

1.  Why one person cannot build a company

2.  How do you know if you should seek
    funding?

3.  From where should you seek funding?

4.  How much funding should you seek?
Entrepreneurs Need Time

To concentrate on:
        » Their Business
        » Their Customers
        » Their Employees
        » Their Sales
        » Their Expansion
And They Need Time

            To be human




14.7.2011
Unfortunately

We cannot do everything on our own
Why?




       6
And the entrepreneurs that try
  to do everything on their
             own…
       Are bound to fail
Advice: Network

 Be networked and Get help!
Advice: Outsource

 Outsourcing mandatory tasks like your
  bookkeeping will spare you a lot of time

 You should only concentrate on the things
  that will make your company successfull
Advice: Plan your Cash-flow




13.7.2011            www.greenstep.fi     10
WHY DO YOU NEED TO PLAN YOUR CASH-FLOW?



        Because you will have bills to pay

                        +
      And you will often have to pay them
     before you receive money for your sales.

                        =
  A CASH-FLOW PLAN CAN SAVE YOU FROM
             GOING BANKRUPT
And a good cash-flow plan

1.  Will tell you if you need funding and
    how much

2.  Is demanded by all potential investors
    in your company




13.7.2011            www.greenstep.fi       12
Should You
Bootstrap or Get Funded?
Option 1: Bootstrap


      “The art of creating a company
              without funding”



  Entrepreneurs that bootstrap their way to
success will have to pay all of the company’s
 expenses, and will have to keep a tight cost
                    control
How do you bootstrap a startup?

  Concentrate on Cash Flow
  –  Start selling from day 1. Create a liquidity plan!
  Make your customers fund your R&D
  Ask yourself, If you had to launch your product next
   week, what are the features that it absolutely has
   to have?
  –  Then get to work and forget the rest!!!
  Recruit slowly
  Minimize your costs
Time to market is critical,
  especially when bootstrapping


 ”If you’re not embarrassed
when you ship your first version
     you waited too long..”


  Matt Mullenweg, CEO & Cofounder of Wordpress
Option 2: Get Funded

 What you will need:
   –  A Strategy
   –  A Business Plan


 From who?
   –  Business Angels
   –  Government
   –  VC, Private Equity

–  For funding opportunities in Finland
   check www.rahoituskone.fi              17
Getting funded will not only bring
      you money

  It is also a very good way to transfer the
   knowledge of the investor to you

  Business Angels and Venture Capitalists are often
   smart people who can give you good advice
   –  And they usually spread the word of your company to
      their personal networks
Pro’s and Con’s

 Bootstrap                      Get Funded
  –  You can decide               –  You share the risk
     everything on your own       –  More administrative
  –  You bare the risk               work
  –  Less administrative work     –  Less distractions (you
  –  Harder to grow                  can outsource)
                                  –  Easier to grow
                                  –  The investors are likely
                                     to act as mentors for
                                     your company
                                  –  Fast to market
                                  –  You can get fired!
What is the difference between
        VC and Angel funding?

 Business Angels                 Venture Capital Firms
  –  Invest their own money        –  Invest someone elses
  –  Typical investment:              money
     10k-1m                        –  Typical investment: over
  –  Prefer to invest early in        1m
     the seed-stage                –  Prefer to invest in
  –  Invest their passion             established companies
                                      that seek exponential
                                      growth
If you realize that you must
    raise capital

 Raise enough capital so that you can
  survive for the next 18-24 months

 Start to raise capital ahead of time
  –  normal funding rounds will take you 4-5
     months
And please have a look at all of
your options before choosing one..
The best investors

  Have either founded or managed companies
   before

  Have some of their own money in play

  Can see the problem and are excited about
   your solution!
I hope..
And remember to Enjoy        the Ride!

                                 Get Help before it is
                                  too late..




14.7.2011             www.greenstep.fi              25
And Please

                                Get Help before it is
                                 too late..




12.7.2011            www.greenstep.fi              26
You cannot do everything on
            your own!

 You must seek help:
      –  There are 18 accounting and financial
         professionals working at Greenstep and
         they would all love to help your company
         become successful




14.7.2011              www.greenstep.fi         27
Br, Fredrik Teir

 Marketing Director of Greenstep &
  Chief Editor of rahoituskone.fi

           +358 440 16 1288
       fredrik.teir@greenstep.fi
            @rahoituskone

Do you need to get funded?

  • 1.
    The Purpose ofthis Presentation
  • 2.
    What we’ll cover 1. Why one person cannot build a company 2.  How do you know if you should seek funding? 3.  From where should you seek funding? 4.  How much funding should you seek?
  • 3.
    Entrepreneurs Need Time Toconcentrate on: » Their Business » Their Customers » Their Employees » Their Sales » Their Expansion
  • 4.
    And They NeedTime To be human 14.7.2011
  • 5.
    Unfortunately We cannot doeverything on our own
  • 6.
  • 7.
    And the entrepreneursthat try to do everything on their own…  Are bound to fail
  • 8.
  • 9.
    Advice: Outsource  Outsourcing mandatorytasks like your bookkeeping will spare you a lot of time  You should only concentrate on the things that will make your company successfull
  • 10.
    Advice: Plan yourCash-flow 13.7.2011 www.greenstep.fi 10
  • 11.
    WHY DO YOUNEED TO PLAN YOUR CASH-FLOW? Because you will have bills to pay + And you will often have to pay them before you receive money for your sales. = A CASH-FLOW PLAN CAN SAVE YOU FROM GOING BANKRUPT
  • 12.
    And a goodcash-flow plan 1.  Will tell you if you need funding and how much 2.  Is demanded by all potential investors in your company 13.7.2011 www.greenstep.fi 12
  • 13.
  • 14.
    Option 1: Bootstrap   “The art of creating a company without funding”   Entrepreneurs that bootstrap their way to success will have to pay all of the company’s expenses, and will have to keep a tight cost control
  • 15.
    How do youbootstrap a startup?   Concentrate on Cash Flow –  Start selling from day 1. Create a liquidity plan!   Make your customers fund your R&D   Ask yourself, If you had to launch your product next week, what are the features that it absolutely has to have? –  Then get to work and forget the rest!!!   Recruit slowly   Minimize your costs
  • 16.
    Time to marketis critical, especially when bootstrapping ”If you’re not embarrassed when you ship your first version you waited too long..” Matt Mullenweg, CEO & Cofounder of Wordpress
  • 17.
    Option 2: GetFunded  What you will need: –  A Strategy –  A Business Plan  From who? –  Business Angels –  Government –  VC, Private Equity –  For funding opportunities in Finland check www.rahoituskone.fi 17
  • 18.
    Getting funded willnot only bring you money   It is also a very good way to transfer the knowledge of the investor to you   Business Angels and Venture Capitalists are often smart people who can give you good advice –  And they usually spread the word of your company to their personal networks
  • 19.
    Pro’s and Con’s  Bootstrap  Get Funded –  You can decide –  You share the risk everything on your own –  More administrative –  You bare the risk work –  Less administrative work –  Less distractions (you –  Harder to grow can outsource) –  Easier to grow –  The investors are likely to act as mentors for your company –  Fast to market –  You can get fired!
  • 20.
    What is thedifference between VC and Angel funding?  Business Angels  Venture Capital Firms –  Invest their own money –  Invest someone elses –  Typical investment: money 10k-1m –  Typical investment: over –  Prefer to invest early in 1m the seed-stage –  Prefer to invest in –  Invest their passion established companies that seek exponential growth
  • 21.
    If you realizethat you must raise capital  Raise enough capital so that you can survive for the next 18-24 months  Start to raise capital ahead of time –  normal funding rounds will take you 4-5 months
  • 22.
    And please havea look at all of your options before choosing one..
  • 23.
    The best investors  Have either founded or managed companies before   Have some of their own money in play   Can see the problem and are excited about your solution!
  • 24.
  • 25.
    And remember toEnjoy the Ride!  Get Help before it is too late.. 14.7.2011 www.greenstep.fi 25
  • 26.
    And Please  Get Help before it is too late.. 12.7.2011 www.greenstep.fi 26
  • 27.
    You cannot doeverything on your own!  You must seek help: –  There are 18 accounting and financial professionals working at Greenstep and they would all love to help your company become successful 14.7.2011 www.greenstep.fi 27
  • 28.
    Br, Fredrik Teir  MarketingDirector of Greenstep & Chief Editor of rahoituskone.fi +358 440 16 1288 [email protected] @rahoituskone