![Pro Tips
• Define “the product” with a broader lens
• Create cross [enterprise] teams
• Adopt targeted product and design practices
• Implement faster feedback loops
• Seed fund based on realizing value
• Future: extend into the ecosystem
• Address product and design skills
Start with One High Value Strategy](https://image.slidesharecdn.com/eliassenproductwebinar-240710201228-d272ad20/85/Don-t-Get-Left-Behind-Leveraging-Modern-Product-Management-Across-the-Organization-10-320.jpg)
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organization
- 5. Building the Right Product at the Right Time Evolving the Role of Product Management Navigating Product Evolution & Funding Shifts
- 6. 5 Simple Invitations • Begin the End • Context is Paramount • Complexity vs Simplicity • Focus on What Matters Most • Embrace the Edge 5 Simple Rules
- 7. The art of building the right thing at the right time
- 8. Big Bet: end-to-end member offering
- 9. Big Bet: end-to-end member offering • Focus on a high value strategy • Shift from product centric to member centric view • Small bets to incrementally deliver member value • Cross enterprise product, design to delivery teams • Reorient or create new product and design roles • Adopted design sprints into cross team delivery • Define value-based outcomes • Funded enterprise team incrementally • Engage P&L leaders for product perspective • Extended into the ecosystem
- 10. Pro Tips • Define “the product” with a broader lens • Create cross [enterprise] teams • Adopt targeted product and design practices • Implement faster feedback loops • Seed fund based on realizing value • Future: extend into the ecosystem • Address product and design skills Start with One High Value Strategy
- 12. The evolving role of Product Management
- 13. Evolving the product role requires context Product Growth Parameter Ideation Growth Decline Maturity End of Life
- 14. Data & Insights Users & Customers Business Industry Primary Product Manager Domains
- 15. Broaden the Product Lens… look across the organization 01 02 03 04 05 Market Focus Business Planning Readiness 06 Support * Pragmatic Marketing • Market Analysis • Strategy • Competition • Assets • Market Definition • Discovery • Positioning • Product Portfolio • Product Vision & Roadmap • Business Plan • Strategy alignment • Pricing • Buy, Build, Partner • Profitability • Innovation • Buying process • Personas • Epics • Goal setting • Communication • Prioritization • Go-to-Market • Customer Acquisition and Retention Strategy • Launch plan • Lead Generation • Referrals & References • Go-to-Sales • Collateral • Sales and Ops tools • Channel training • Event Support • Channel Support
- 20. Pro Tips • Adapt to Organizational and Product Growth • Leverage Specialized Roles Like Product Ops (when needed) • Contextualize Product Management Roles • Integrate Product Thinking Across Teams • Embrace Continuous Learning • Address core challenges in ecosystem
- 22. The problem with annual planning… Very time consuming, takes too long 01 Assumptions get old fast 02 Makes you think you’re in control but you’re not 03 Silo’d process – weak link to strategy 04 Don’t really know if investments are worth it 05 Decision get made early, without looking back or changing course 06
- 23. Inject product thinking into your planning process
- 24. Think of your investments like product portfolio Strategy The Work Run the Business Grow the Business Innovate
- 25. Simplify investment conversations Ask • What needs to be global vs local? • What is the decision to be made? • What purpose is this decision serving? • What is the outcome we are chartered to realize? • What are deciding and are we not deciding? • What are our guardrails?
- 26. Accelerate the pace of decision making Decisions can only be made as fast as your delivery
- 27. Value Management supports product strategy to realization Value or Strategy Identification Strategy Development, Competitive Positioning, Capability Modeling, Big Bets Value Delivery Optimizing delivery structure (product teams?) to execute on expected outcomes Value Realization Experiments, MVPs, Initiative – Feature, Sequencing to maximize learning to achieve expected outcomes Enabling Value Model Data Models, Automation, Dashboard Views, Tooling, Impacts to Roles & Systems Value Attribution Small Bets, Hypothesis, Objective, Outcomes, Metrics Inject product thinking! The strategies How do we know we are successful? Build the right thing at the right time Free up cash when value is no longer achieved Optimizing the process
- 28. Pro Tips • Inject product thinking into all levels of planning • Data and insight driven decisions • Integrate a value management system • Accelerate the pace of planning conversations • Adjust decision making to be more adaptive and inclusive • Conditional funding based on outcomes • Explicitly align all work to strategy Begin Small, introduce these ideas to a section of your organization • Adapt a stop, start, and pivot mindset • Create Smaller Bets
- 29. 5 Simple Invitations • Begin the End • Context is Paramount • Complexity vs Simplicity • Focus on What Matters Most • Embrace the Edge 5 Simple Rules