Double sideband suppressed carrier (DSB-SC) modulation is a technique where only sidebands are transmitted while the carrier is suppressed, leading to 100% modulation efficiency and reduced power consumption. The generation of DSB-SC signals involves a product modulator that multiplies a baseband signal with a carrier signal, resulting in two sidebands with frequencies at +ωc and -ωc. Despite its advantages, DSB-SC modulation has disadvantages including complex detection processes and challenges in signal recovery, making it relatively expensive for demodulation.