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Dove rupika malhotra
Dove soap is a brand extension of Dove, which primarily sells hair and skin care products. In 2014, Dove soap held a 5% market share in India's INR 184 billion soap industry, ranking it 6th overall. Both the overall soap industry and Dove soap bars in India have grown substantially from 2009 to 2014, with the soap industry increasing from INR 97 billion to INR 184 billion and Dove soap bars increasing from INR 3 billion to INR 10 billion.
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Dove rupika malhotra
- 1. Brand Extension: DoveSoap Bar Rupika Malhotra PGP30046
- 2. Brand Extension Overview HUL DoveHair Care Dove Bar And Skin Cleansing Dove Antiperspirant Deodorants Dove Lotions And Creams Dove
- 3. Dove Range ofProducts
- 4. Market Shares ofLeading Soap Brands in India LifeBuoy 13% Lux 12% Santoor 7% Dettol 9% Godrej No 1 5%Dove 5% Others 49% Source: Euromonitor (http://www.portal.euromonitor.com/portal/statistics/changemeasure) As of 2014, Dove soaps ranked 6th in the Indian market in terms of market share in an INR 184 bn industry
- 5. Category and BrandGrowth Category Growth: Soap Industry in India (INR bn) Brand growth: Dove soap bars in India (INR bn) 97 111 128 147 166 184 0 20 40 60 80 100 120 140 160 180 200 2009 2010 2011 2012 2013 2014 3 4 5 7 9 10 0 2 4 6 8 10 12 2009 2010 2011 2012 2013 2014 Source: Euromonitor (http://www.portal.euromonitor.com/portal/statistics/tab)