Uploaded byDominic Campbell
Downing Street 2.0: #GE2010 and that
This document discusses the digital strategies used in the 2010 UK general election by the Labour party. It highlights their use of video manifestos, effective broadcasting on YouTube and Google, crowdsourcing challenges, and engaging supporters online through blogs and social media. The strategies aimed to power digital democracy and facilitate collaboration through conversations online between the party and voters.
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Downing Street 2.0: #GE2010 and that
- 1. Downing Street ! 2.0 #GE2010 and that Photo: Downing Street Flickr
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- 4. big picture: digitalelection or what?
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- 6. aiming at communityactivists
- 8. the challenge of13 years in power
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- 10. firsts – videomanifesto
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- 14. brand bombing: Googleand YouTube
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- 17. one of theteam: blogger outreach
- 18. critical friends: bloggeroutreach
- 19. people powered digitaldemocracy
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- 22. piss taking andparody
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- 25. new and oldmedia dramas
- 28. the human sidebehind the scenes
- 29. the story behindthe media bias
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- 36. putting it alltogether: Ed’s pledge
- 37. and don’t forget#votecat (not dog)
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