Dreamtek guide to video webcasting
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Dreamtek provides webcasting services that allow businesses to engage a broader audience through live or on-demand broadcasts, improving interaction and reducing costs. Utilizing Adobe Connect, Dreamtek offers customizable solutions with high-quality video capabilities, interactive tools, and support for various business needs. Their comprehensive approach includes a step-by-step guide for successful webcasting, including strategy formulation, technical preparations, and post-event content management.
Dreamtek guide to video webcasting
- 1. Take your meeting to the world: webcasting with Dreamtek Engaging. Interactive. Immediate.
- 2. Spotlight: you Bring your business to life in HD There’s nothing quite like face-to-face. Explore the opportunities of webcasting and take “real life” to its broadest audience – online. It’s like your own powerful, efficient TV channel. Webcasting uses the internet to broadcast live or delayed audio and video transmission, allowing organisations like yours to achieve a host of benefits: • Differentiate yourself from the competition as you breathe life into your message and stand out from the crowd. • Cut travel costs and save valuable time, while reducing your carbon footprint. • Instantly increase the reach and scale of your event and content. • Encourage audience interaction to give more people a voice. You can also generate instant knowledge libraries of video presentations at the same time, so your event keeps on “talking”, long after it’s over. 2
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- 4. Quality webcasting? Dreamtek Chances are you’re in the business of business, not webcasting. At Dreamtek, your production is in the hands of seasoned webcasting and audio/ video pros. Our mission? Making webcasting stress-free, affordable and as powerful and efficient as possible. Have a look at some of our work Click here to watch Click here to watch 4
- 5. Live, on-demand or both? Should you webcast live, on-demand or opt for the best of both worlds? Weigh up the pros and cons. A trusted webcast provider will tailor a solution to suit you. Advantages Live Disadvantages Bridge the distance and cut travel costs by allowing people to attend virtually. You’ll need an on-site moderator to review and present questions, and facilitate audience interaction. Burst through walls by allowing more participants than the room could hold. Any glitches or unwanted content appear live. Encourage dialogue and interaction between off-site viewers, presenters and all participants through Q&A sessions. Take advantage of a potential additional revenue stream with virtual conference registration. High-speed internet connection can be unreliable in some presentation venues. Audience interaction and networking may detract from your event. Attendees may focus on taking notes rather than concentrating on the event. Promote the event as a networking opportunity. Distribute sessions and information to all participants simultaneously, e.g.: at a product launch. Cultivate a professional image that’s progressive and current. 5
- 6. Live, on-demand or both? Advantages Ondemand Disadvantages Recorded tracks give participants easy access to content. There is no opportunity for off-site audience interaction and live Q&A. Sessions can be viewed at a time that suits the viewer, who may not have been able to attend live. Off-site attendees receive delayed access to materials. Participants can choose to view only the sessions that interest them, view sessions concurrently and replay sections. At conferences, sessions can be replayed in internet cafes or lounge areas or individually on-demand in kiosks. Participants can also distribute sessions to colleagues and friends, spreading your word. On-site attendees can focus on the session rather than taking notes. You can create a digital asset for marketing and promotion. Display your archived material and charge to view it. Continue to track daily usage to see what content is most popular and learn more about your audience. 6
- 7. Discover a rich, interactive environment with Adobe Connect Dull, static web conferences? Say goodbye. There are many web conferencing solutions on the market today. Dreamtek chooses Adobe Connect because we’re confident it’s the most comprehensive, cost-effective web conferencing and eLearning solution around. Grab viewers’ attention with rich media and an interactive environment that’s the next best thing to an-person meeting. Securely share a variety of content from simple presentations to multimedia, share your screen, brainstorm on a whiteboard, chat, video conference … and colleagues anywhere can jump in with just a click. No scheduling, registration or plug-in downloads are required. Here a few other reasons we like it – and you will too. • Universally installed client. Adobe Flash Player is already installed on virtually all internet-connected computers. No waiting for attendees to get set up. No locking out users in locked-down environments. • Multiple meeting windows. Optimise the meeting experience with multiple meeting windows for numerous chat sessions, whiteboards, file sharing and more. • Persistent content that’s always-available. Save configurations and content automatically in multiple meeting rooms, reducing preparation time for recurring events. • Complete personalisation. Change the colours, layout and arrangement to meet your specific needs and brand guidelines. • Customisable, easy-to-remember URLs. Create personalised URLs for meetings, events and seminars. • Multi-language support. Intuitive interfaces offer a variety of languages, including English, Brazilian, Chinese (simplified), Dutch, French and German. • Superior video capabilities and third-party integration. Broadcast and receive live video from an unlimited number of webcams. Thanks to open standards, Adobe Connect works with your existing videoconferencing system, so you’ll make the most of your investments. • On-premise implementation. Choose from a hosted service or stay on-premise and install the service behind a firewall for complete security and flexibility. 7
- 8. Adobe Connect, from Dreamtek It’s designed around you... Dreamtek can design, develop and deploy additional room components, so we’ll tailor Adobe Connect to your exact requirements. …And your budgets. Adobe Connect can be purchased as a monthly or yearly service. No hidden costs. No hassles. Just great control. Try before you buy. Dreamtek offers in-depth demonstrations and a trial account, so you can test Adobe Connect in your own environment. Key features include: • Unique customisation and company-branded desktop sharing and whiteboard • Participant list, chat and polling • Voice/Video over IP (VoIP) • Video embedding • File transfer • Bespoke development and API integration • Live high -quality video • Fully recordable and easy playback • 98%+ reach to your audience using Adobe’s Flash Player • Data encryption for security • Fixed costs can be licensed in the cloud or within your premises 8
- 9. Pack a visual punch with the Dreamtek High Quality Video Pod Bespoke. Professional. Superior. You could use the standard web-cam video pod in Adobe Connect. Or you could enjoy even crisper, clearer image and sharper sound via the Dreamtek High Quality (HQ) Video Pod. As an Adobe Partner with extensive experience in complex installations and Adobe Connect training programs, our development team created this pod for Adobe. Discover the Adobe Connect experience…intensified. How does the HQ Video Pod work? The meeting organiser streams a video feed into the HQ Video Pod, and the quality is enhanced as far as bandwidth allows. The video feed is then broadcast to the Adobe Connect audience via Dreamtek’s international network of servers. Viewers see the stream in the same way they would a video on YouTube or BBC iplayer – only in real time! The host can interact with the audience via chat, Q&A and polling features. Lights, camera, action: Want to go XL? Dreamtek can couple the HQ Video Pod with studio-quality cameras, lighting, sound and an experienced team of technicians for maximum impact. We’ll film at your location or our favourite studios, use your Adobe Connect account or provide a room for a one-off event. We’ve also expanded our pod to allow users to switch between feeds from different hosts, enable in-pod messaging, see attendee lists and use emoticons when sending feedback. Combine this sophisticated platform with your corporate branding for a truly powerful and bespoke digital experience. 9
- 10. Ten steps to success Your headache-free guide to webcasting Step 1: Set your purpose and objectives. What are you hoping to achieve? Who are you targeting? Why should they attend? What type of session will it be? E.g.: • Product launch • Live product demo • Company town hall • Investor relations • Panel and news update • Event and conference • Focus group Step 2: Select a partner. It’s important to assess your needs before committing. Webcasting providers offer various technologies, cater to different audiences and provide varying levels of support. Do they offer a free initial consultation? Can they provide a bespoke service? Look out for essential services such as event registration, surveys and live polls, and web archiving. 10
- 11. Step 3: Organise your location and equipment. What cameras will you need, such as webcam or HD video cameras? Don’t forget the camera operator! Double check your internet bandwidth – you’ll need a minimum of 5mb upload speed for live streaming. (Ask Dreamtek about our sound engineers, cameramen, multiple camera HD, central London studios, vision mixers, custom backgrounds, lower thirds, edited online editions, intro stings and on-screen graphics.) Step 4: Set up registration and email communications. Make sure it’s fast and simple. Do participants need to download software or check their broadband requirements? (Did you know that Adobe Connect manages this for you? It also tracks clicks from email campaigns and registrations. There’s no need to download software, and it can be accessed from mobile devices.) Step 5: Define your marketing strategy. Who is your target audience? It’s vital to have relevant, up-to-date contacts in your database or partner with someone who does, such as magazine publishers or press associations. Who will your speakers be and will you need a moderator? Ideal presenters are customers or industry experts. Choose hosts who are credible and your audience will be eager to learn from. How many registrations and participants do you want? Define clear goals and have realistic expectations. Will you have Q&A and run polls? Decide on the structure and format of your session. What content will you use? Video, slides, audio … what materials will you present during the event and will you make them available afterwards? 11
- 12. What do you want the outcome of the event to be? Define your call to action. Would you like participants to download a free trial, attend a follow-up meeting or take advantage of a special offer? Step 6: Choose speakers and your presentation schedule. Once you’ve decided on an event topic, you can set the agenda. Brief the speakers on the topic and your expectations, and prepare them for likely questions. Be sure to obtain permission for any presentation material you want to post online after the event. Step 7: Prepare presentation materials. Plan your content. Will you include slides, video clips and a video feed of the presenter? Gather presentations and any other materials from speakers, and make sure all content is engaging, clear and not too long. Will any of it send people to sleep? Consider …: • Firing up your session with video • Talking about hot topics – not sales pitches • Encouraging viewers to comment or tweet during the webcast Step 8: Have a practice run or test session. Arrange a practice run with speakers. Advise them on what to wear, and how to sit/behave naturally in front of the camera. If you are filming in a studio, arrive at least an hour earlier to set up and test equipment. Test, test and test again – are the chat boxes working? Is the internet bandwidth sufficient? Set up a holding screen that announces when the webinar will start. 12
- 13. Step 9: Ensure it runs smoothly on the day. Consider every aspect of your format. You’ll need to manage Q&A, chat windows, polls and measure engagement. (Did you know that Dreamtek can provide a dedicated connectionist to deal with this, and free you up to focus on your audience and content?) Step 10: Make content available on-line. Decide how you want to present content after the event. Will it be publicly available on-demand or locked down to require password authorisation? Consider how to use content as a marketing tool: • Send out a follow-up to attendees and non-attendees • Offer a downloadable guide • Broadcast on-demand content via social media, YouTube or on your website • Direct viewers to your blog or encourage them to follow you on social media sites like Twitter or Facebook • Communicate your next event Best of luck and happy webcasting! Get in touch for a free initial consultation to [email protected] 13
- 14. Open the door to revenue with web meetings and webinars The bottom line, online: monetise With HD-quality webcasting easily available, why not do more than impress your audience? Use your polished, professional session to generate additional revenue, and help defray the costs of creation and distribution. Attract sponsors and advertisers: Make it easy for your audience to engage with sponsors and advertisers. Measure attendance and capture personal data via registration pages. Encourage interaction with Q&A sessions and help drive participants to websites or other events with clear, compelling calls to action. Charge for attendance: Big name? Big topic? Command a fee for presenters who are industry experts, or simply well known. Integrate pay-per-view: Sell downloadable and streaming content for both audio and video online – for both live and archived content. You can offer subscriptions to your content on a monthly basis or a one-time view only. Improve search engine optimisation (SEO): Integrating and distributing content on websites and across social networks and blogs not only raises awareness and potentially sales, but also drives return on investment through improved SEO. 14
- 15. Dreamtek and Adobe Connect drive learning Peugeot-Citroen Academy transforms eLearning system The Peugeot-Citroen Academy is a state-of-the-art facility to train dealers on every aspect of vehicle engine maintenance, as well as new products, health and safety and more. Attendance is compulsory for sales staff, but with hundreds of dealers scattered across the country, it’s no easy task to unite them all at the company’s Conventry HQ. The company wanted an HD mobile broadcast solution to reduce travel costs and save time. Dreamtek created a sophisticated eLearning package for Peugeot-Citroen, using Adobe technologies. The solution improves dealers’ technical understanding, while being more flexible and less expensive to deliver. Find out what Dreamtek created, and why the Peugeot-Citroen team have heralded it a “huge leap forward”. For the full story, see http://blog.dreamtek.tv/2013/06/11/adobe-connect-drives-peugeots-elearning-system/ and download our video. Reinventing the lecture: Webcasting in education Webcasting is an ideal interactive medium for teachers and learners, encouraging communication, information sharing, knowledge building and learning. • Universities can hold discussions, debates and tutorials with staff and students, giving even remote students access to new information and opinions. • School boards can meet more frequently without the cost and hassle of travel. • •Archived content is available for students to study as and when they need it. Click here to watch 15
- 16. See us in action! Dreamtek offers in-depth demonstrations of how Adobe Connect can help your business. You can also set up a trial account. Find out more on www.dreamtek.tv, or call 0845 600 6122. twitter.com/dreamtek facebook.com/dreamtek linkedin.com/dreamtek www.dreamtek.tv | [email protected] | 0845 600 6122