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Driving Forward Digital Technology and the Automotive Industry in Asia-Pacific
The document discusses the rapid growth of the connected car market in the Asia-Pacific (APAC) region, projected to reach $47.4 billion by 2023. It highlights the increasing digital adoption in the automotive industry driven by consumer demand for enhanced safety features and advanced driving experiences. Key technologies such as autonomous driving, sensor fusion, and advanced driver assistance systems are set to improve connectivity and overall vehicle performance.
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Driving Forward Digital Technology and the Automotive Industry in Asia-Pacific
- 1. Driving Forward Digital Technologyand the Automotive Industry in Asia-Pacific
- 2. 2 The connected caris a reality and is increasing in proliferation. The automotive industry landscape – in APAC and around the world Digital adoption in passenger cars rising globally as auto manufacturers seek competitive differentiators Traditional features like instrument panels or audio systems first to be digitalized Safety sensors becoming common features in high-end car models APAC connected vehicle market will reach $47.4 billion by 2023, at a CAGR of 20% (2018-2023).
- 3. 3 Connected carexpected to see high adoption for ride-sharing and hailing in APAC What’s driving connected mobility in APAC? PwC estimates that autonomous ride-sharing can cut cost per kilometer by 50% Developed market commuters in APAC are moving away from traditional car ownership Safety – over 50% of vehicles sold in Japan in 2016 had autonomous braking solutions to reduce accidents APAC has opportunity to lead the world in “on-demand mobility”
- 4. 4 APAC, like muchof the rest of the world, is demanding more digital solutions. Digital adoption in the automotive industry is being powered by: APAC’s changing markets and demands More expectant consumers demand state of the art driving experiences Growing, more affluent middle classes Congestion in urban areas making APAC gov’ts look into more efficient mobility Need to reduce road traffic accidents in the region Chinese consumers willing to pay 20% more to purchase connected cars
- 5. 5 Connected car adoptionis in early stages in APAC, with manufacturers looking to near-term revenue streams. Market value figures according to PwC: Connected car – solutions adoption Safety solutions $58bn by 2022: emergency call assistance, automated collision prevention, lane management Autonomous driving $55bn by 2022: adaptive cruise control, traffic sign recognition, self-parking Consumer services $43bn by 2022: diagnostics- usage-based insurance, in-car connected media/entertainment
- 6. 6 Auto manufacturers will lookto offer digital enhancements based on Internet of Things (IoT), artificial intelligence (AI), advanced sensors and enhanced human/machine interfacing. Technologies will include: Next-generation digital mobility in APAC Sensor fusion Vehicle diagnostics Advanced Driver-Assistance Systems (ADAS) Next-Generation Mobility Services Next Generation Interfaces
- 7. 7 Expect to seethese technologies all making inroads in the APAC market Challenge Connected cars currently receive input data from multiple but silo’ed sources – cameras, radar, ultrasonic, Lidar, traffic information Solution Sensor fusion gathers all these sources together and makes decisions intelligently and centrally Benefits Improves passenger safety, reduces accidents, improves overall connected car system robustness and journey planning Sensor Fusion
- 8. 8 Vehicle Diagnostics Challenge Right nowpreventive maintenance can only take place when cars are in for service. Drivers receive information only from dashboard signals. Solution Digital enables continuous monitoring via wireless connectivity. On-board AI software books service appointments when required. Predictive analytics will optimize connected cars further. Benefits Efficiency improved by quick, easy monitoring, fuel and maintenance costs reduced, vehicle uptime enhanced.
- 9. 9 Advanced Driver AssistanceSystems Challenge In majority of road accidents, main cause is human error. Drivers only have access to minimal information from which to make decisions. Solution Smart connected car ADAS give drivers more data, keep cars in correct lanes, & safe distances from other vehicles. Smart self-parking and Active Brake Assist are also options. Benefits Systems reduce human error, improve safety, improve driving experience by replacing repetitive tasks.
- 10. 10 Next-generation mobility services Challenge Existingservices like ride-hailing not yet mature in APAC region. Location-based tech inconsistent, service is cost- prohibitive for many. Solution Autonomous vehicles can enable “on-demand” mobility services, robo-taxis can complement private ownership. Further, enhanced location- based technologies will enhance ride-hailing services in APAC. Benefits Improved vehicle utilization and fuel efficiency via better supply/demand connectivity, lower passenger price per kilometer. Improved used experience thanks to reduced travel time, more potential for personalization.
- 11. 11 Next generation interfaces Challenge Greatadvances taken place, but UI still doesn’t offer easy and secure connectivity. Connected cars need more smartphone-esque interfaces. Solution Next generation verbal, haptic and visual interfaces that give voice, natural language processing (NLP) and interactive displays plus Augmented Reality (AR) and biometrics. Benefits Improved safety through drivers not being as distracted. More personalization means better customer experience. Increased security from more robust UI.
- 12. 12 Consumer demand for connectivityon the up Auto companies – what is the way ahead? Traditional car companies lack capabilities for digital business It’s about more than just technology
- 13. 13 The future ofauto means working with software developers, telecoms operators, hardware manufacturers and other service providers like insurers and payment networks. Put the right partnerships in place 73% Leading APAC companies, particularly in China, are driving into connected car via partnerships. of auto execs consider cross-industry collaboration the priority for pushing connected car adoption.
- 14. 14 Data will power vehiclesof tomorrow Managing data is vital of over 200 identified data use cases being monetized presently Data means closer relationship between provider and customer Only 15%
- 15. 15 APAC overall APAC connectedcar market is growing Connected mobility has a big future in APAC Need for safety and lower congestion in region encouraging gov’ts to act Starting to see shift towards on-demand mobility
- 16. 16 Why you should workwith Orange
- 17. 17 Fleet Management Cyber Security Data privacy Cloud For Business System integration Flux Vision Statisticson Mobility patterns Pack ID Mobile contactless key/pass Digital Transformation for businessFlexible Lifetime (eUICC) Mobile Internet access Why work with Orange? IoT Managed Global Connectivity Proven experience and market recognition on Connected Car Orange eUICC IoT solution matching the needs of OEMs Best-in-class network coverage with extensive sustainable footprint Ready for consumer services – split billing & traffic Operational excellence through best-in-class service management and Service Level Agreements Innovation & digital transformation
- 18. 18 Innovative M2M platformby Ericsson (DCP) eUICC SIM cards & subscription manager Flexible Lifetime: OTA SIM provisioning Unparalleled geographic coverage with 29 own networks and +500 roaming agreements Mobile Internet Access with local ISPs and End-User Service Portal Cybersecurity on top of M2M connectivity to secure data traffic Subscription Manager Mobile Internet Access Partners network Orange 2 Connectivity for telematics & third-party providers services Cybersecurity 1 Global Connectivity Management Platform 2 3 partners Telematics & third-party providers services Orange IoT Managed Global Connectivity Architected for success 4 5 6 1 2 3 4 5 6
- 19. 19 California-based company thatdesigns and manufactures electric vehicles as well as renewable energy storage. Tesla has delivered more than 80,000 electric vehicles to customers worldwide. Project Support of Tesla’s connected services in France Connected services include car performance monitoring, entertainment services, onboard Wi-Fi, download of large files for configuration updates (OTA) Challenges Centralised Connectivity Solution eUICC expertise Multi-Domestic capabilities Seamless customer experience Solution Orange IoT Connect o Global coverage o Set of APIs to integrate into the customer application o eUICC SIM-cards Business Case Supporting a high data consumption telematics system
- 20. 20 Created in the1890s in Germany, Borgward is now owned by Foton automotive, affiliate of BAIC (Beijing Automotive Industry Holding Co. Ltd). BAIC is one of biggest auto-maker in China, with 1.466 million vehicles sold in 2017 and a revenue of €17.92Bn. Borgward sold 60,000 cars since 2016 in China. They are now focusing on their European come back, starting with Germany and the rest of Europe to follow. Business Case Supporting a high data consumption telematics system Project Integration to SUV BX7 as a standard feature: remote control anti-theft car searching real-time live traffic in-car internet access and other infotainment in-car services Solution Online IoT cellular connectivity management platform Business VPN as fixed connectivity Flexible Engine, in partnership with Huawei: 1 private/1 hybrid could in Europe. SMS broadcast platform to allow clients to communicate via SMS Local IP addresses & Internet terms The benefits A secure and reliable M2M/IoT solution with best-in-class service management to support them from implementation to in- life management of their project A worldwide unified cloud infrastructure with the capability to run multiple regions as one
- 21. 21 A leading globalcar and van rental provider, with approximately 30m booking per year. Launched Hertz 24/7 – car sharing service to rent vehicles by the hour without going to a Hertz office to pick up the key. Business Case Accelerating the deployment of innovative car sharing service Project Roll-out of Hertz’s car sharing service in Europe The service relies on the cellular connectivity to enhance car monitoring and reduce number of agencies Challenges Simplified SIM management purchasing within global framework Capability to manage thousands of SIM cards reliably and securely Solutions Orange IoT Connect Reliable global connectivity Orange Connectivity Management Platform Project & Service Management Single point of contact with continuous technical and commercial support End-to-end logistics
- 22. 22 Orange Business Services Enablinga digital, globally connected business world by helping organizations realize the power of data for human innovation Consulting Integration Collect Analyze Store and processTransport Share and create Protect
- 23. 23 €7.3 Billions 2018 turnover 43,000 Frenchenterprises with more than 50 employees 3,000 Worldwide multinational companies 700 developers, integrators and specialized IoT experts 2,400 Data Intelligence experts 1,600 Cloud Experts, Engineers and Project Managers 1,200 Cyberdefense Experts We conceive and support the implementation of sector solutions: Banking & Insurance Automotive Transport Healthcare Smart cities Industry Orange Business Services Global partner of Digital Transformation and Data Exploitation
- 24. 24 Orange Restricted TheOrange group The power of a global leader +273 million customers €41.1billion in revenues in 2017 450,000 km of underwater cables €600 million yearly investment in backbone structure 345,000+ sites Unmatched global coverage Residential Provider in 29 countries World's largest seamless voice/data network and end-to- end connectivity services, with people located in 220 countries and territories Currently without Orange Business Services
- 25. Thank you Download thePwC whitepaper on “In the driver's seat”: English: https://www.orange-business.com/en/library/white-paper/drivers-seat Chinese: https://www.orange-business.com/en/library/white-paper/shixiangweilai Japanese: https://www.orange-business.com/en/library/white-paper/zidongchechanyenoweilai
Editor's Notes
- #3 The connected or driverless car is no longer something of the realms of science-fiction, it is very much a reality. The trend is expected to continue too, as the connected car makes its way into the mainstream much as the original automobile did a century ago. APAC will see more sophisticated autonomous driving options emerge and more non-traditional digital players will begin to offer automotive solutions. Connected cars will continue to grow as APAC’s consumer needs go on changing, demographics continue to alter and urban mobility trends shift.
- #4 Traditional car ownership in APAC isn’t as popular as it used to be. Rising traffic levels, fuel costs, troubles with parking and more all combine to make driving to work less attractive than it used to be – plus public transport infrastructure has also improved. This presents an opportunity for the on-demand mobility model. People in general will use more autonomous vehicles because they will generally suit their needs and lives better. An ageing APAC population also presents a need for more autonomous vehicles, as they have better safety features and can reduce the number of accidents.
- #5 People and governments are changing and influencing the demand for connected mobility solutions in the APAC region. Consumers want and expect access to more services while they are on the move, governments are facing pressure to address urban congestion by looking into technology-powered solutions. Furthermore, APAC has a reputation for unsafe roads – over 700,000 road accidents deaths per year. This must be addressed. China’s government has set a target to reduce road accidents by 30% using autonomous vehicles.
- #6 These three areas will become standard features offered by car manufacturers as the sector matures, particularly the safety offerings. And as with many things automobile-related, they will be offered to consumers as bundles at point of purchase.
- #8 By bringing all sensor data together into one smart system and under one central umbrella, connected cars become exponentially safer and more resilient. Current sensors systems are of use but expect to see wider adoption of Sensor Fusion.
- #11 Changing established ways of doing traditional things is central to digital transformation – and in automotive, advances like ride-hailing have disrupted a traditional industry beyond recognition. By combining ride-hailing solutions with autonomous vehicles will, in time, create full on-demand mobility for consumers, with a fleet of self-driving robo-taxis available in advanced markets. Car ownership, will as a consequence, continue to fall.
- #13 Car companies and manufacturers need to establish the right ecosystem to drive their connected car offering forward. Digital skills and expertise do not arrive overnight and are not something that can be whipped up from thin air. So what do they need to do?
- #14 This is how auto companies will succeed in the connected car space – through the right partnerships. Technology companies are currently focusing on the connected car O/S, data analytics, network security and digital tools that they specialize in. OEMs are focusing on innovative automobile design and production, testing, and after-sales service and solutions. It is about complementary solutions and collaboration.
- #15 Data will mean scope for massively increased numbers of touchpoints between OEMs, connected car providers and customers. Things like driving behavior, product usage patterns, traffic conditions and vehicle performance all generate data that can be analyzed and utilized to enhance the overall experience. It also enables fault finding and predictive maintenance, which in turns enables more targeted after-sales service and an ongoing dialogue between supplier and customer. But automotive companies will need to work closely with the right partners again to drive next generation data management processes, plus also recruit talent that understands the role of cybercrime and security in the industry.
- #16 Big markets like Japan and China are expected to lead the charge towards connected cars, with vehicles touted as the next big platform for media consumption in the APAC region. This will in turn encourage auto manufacturers to put connectivity and in-car digital solutions front and center of their development plans. Safety, efficiency, user experience and resilience will all be watchwords for connected car strategy moving forward, with reduced accidents, optimized user time and cost, and a more personalized customer experience all focal points. Partnerships with the right strategic companies will be essential to success however.
- #24 Orange Business Services: partner of the Digital Transformation and Data Exploitation for entreprises, all around the world. As Service operator, we are: Data Orchestrator Data exploitation Expert Infrastructures Operator Systems Integrator Digital Transformation Expert 700 developers, integrators and specialized experts in Digital and Internet of Things 2,400 Data Intelligence experts to help you leverage your business data for being more efficient and innovative 1,600 Cloud Experts, Engineers and Project Managers specialized in Workspace Transformation and Infrastructure Migration to the Cloud 1,200 Cyberdefense Experts We conceive and support the implementation of sector solutions: banking & insurance, automotive & transport, healthcare, smart cities and industry
- #25 More figures: 157,000 employees 18 million 4G customers in Europe 5 million in Spain 8 million in France 18.1 million Internet broadband customers worldwide 1.8 million fiber customers in Europe 4G networks in 13 countries 3G/3G+ networks in 16 countries