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![Allison Conte | Account Supervisor, Public Relations and Public Affairs Eric Mower and Associates | Buffalo Office Key Center at Fountain Plaza 50 Fountain Plaza, Suite 1000 , Buffalo, NY 14202 phone: 716.880.1487 | fax: 716.842.1271 | cell: 716.912.8077 [email_address] | www.mower.com talk human * Jillian Fiorella | Senior Account Executive, Public Relations Eric Mower and Associates | Buffalo Office Key Center at Fountain Plaza 50 Fountain Plaza, Suite 1000 , Buffalo, NY 14202 phone: 716.880.1450 | fax: 716.842.1271 | cell: 716.534.0501 [email_address] | www.mower.com talk human * Client News: http://delicious.com/EMABuffPR/Publicity%2C](https://image.slidesharecdn.com/allison-entrapalooza-100527141148-phpapp01/75/Driving-Social-Media-PR-58-2048.jpg)
Uploaded byEric Mower + Associates
Driving Social Media PR
This presentation discusses how social media has changed public relations and how companies can leverage various social media platforms like LinkedIn, Facebook, Twitter, and social bookmarking sites for PR purposes. It covers the growth of social media and user-generated content. The presentation also provides tips on setting up social media profiles, creating social media releases, and using tools like newsrooms and bookmarking to engage audiences and spread news about brands.
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Driving Social Media PR
- 1. Driving Social MediaPR Entrepalooza 05.20.2010
- 2. This presentation isbrought to you by
- 3. Why I reallyfell for social media
- 4. Why Jill fellfor social media
- 5. What we’ll coverSome PR history Some social media 101 How your company can use social media as a PR tool LinkedIn, Facebook, Twitter, Social Bookmarking Social Media Newsrooms/Releases
- 6. The promise ofthe Internet Before the internet, PR was simple. We knew the people who “made” the news (editors and reporters). We pitched client stories. We saw results: TV, newspapers, magazines, radio.
- 7. The promise ofthe Internet
- 8. But we knowthe Media Landscape is Changing…blah, blah, blah But really, it is. PR practitioners of the past shared ideas with media and influencers. Today we deliver content and ideas directly to consumers, influencers and media.
- 9. PR 2.0 Thingshave changed; evolved. With 200 million blogs, Facebook, and Twitter, along with the shiny new things that will come along, people are creating their own news. Brands can create their own news. And none of this is a fad.
- 10. PR 2.0- Whatwe’ve seen Consumer-generated content is growing. Bloggers are invited into the white house briefing room. Journalists are on Twitter (along with everyone else).
- 11. PR 2.0 Wikipediahas a billion articles. 24 hours of video are uploaded to YouTube per minute. Yes, per minute . As of May 2010, YouTube exceeds more than 2 billion views per day. There are perhaps as many as 200 million blogs. If people are online, chances are, they are creating their own news.
- 12. PR 2.0 Again,so what? As the traditional becomes obsolete, we have to understand that these social media tools allow us to create and spread our own news.
- 13. Still think thisis a fad?
- 14. Social Network UsersSource: Pew Internet & American Life Project Survey December ’08, Source: InsightExpress, 2/09
- 15. Social Networking TRADITIONAL MEDIA SOCIAL MEDIA Letter to editor Immediate posting Written for the brand Created by the brand Editor in control Consumer in control Crisis grows slowly Crisis happens before it’s a crisis Informative Shock value; provocative Journalists decide the news Anyone can make the news
- 16. How People useSocial Networks Used more frequently for personal use, than professional use. LinkedIn is the exception, with 67% of users saying they use their profile to “make new business or professional contacts.” Source: Pew Internet & American Life Project Survey December ‘08
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- 18. LinkedIn is abusiness social network. Used for job hunting Company finding A networking tool Not based on geography And it helped me find goats
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- 20. People create profileson LinkedIn. They refer each other, answer questions, join groups. From those profiles, LinkedIn creates a picture of the company. Get Linked
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- 27. Facebook Frenzy Facebookhas over 400 million members. Connects people. No, not every company should have a Facebook page… Need to have a concrete goal for being on Facebook. Source: http://www.facebook.com/press/info.php?statistics
- 28. Facebook is afterthe social graph.
- 29. Facebook It’s Facebook’sopinion that what people ‘like’ says something about them socially. And Facebook wants to connect those people.
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- 32. Using Facebook forSocial Media PR Launch a Facebook page to create and spread news, share information, invite content from other sources. Engage current and potential brand ambassadors.
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- 34. Unwinding with Seagram’sEscapes
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- 36. Twitter is anexcellent way to interact with your target markets. Twitter for Social Media PR
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- 40. Social Bookmarking –mmm… Delicious!
- 41. Do you emaillinks to yourself? Stop it. Social Bookmarking allows you to never have to email a link to yourself again. It’s also a way to tout your successes. Social Bookmarking Client News: http://delicious.com/EMABuffPR/Publicity%2C
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- 44. From “Google Alert”to “What’s New”
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- 47. Social Media NewsroomsAllow you to link every press release written about your brand/company to social media networks and sites. Social media releases act as conversation starters by engaging readers with multimedia content (photo, audio, video). Releases can be tagged to increase searchability. http://www.pitchengine.com/newsroom.php?id=6952
- 48. But it’s notonly about press releases… SMRs allow you to package news and share it too. With sales teams, vendors, influencers, media, etc. Ideal for product/brand launches, events, targeting groups. Embed the newsroom right in your website.
- 49. Social Media Newsroomembedded: http://www.wnyford.com/rss.aspx
- 50. Additional benefits ofSMRs Index on Google RSS feeds Link to social networks Easy sharing
- 51. Social Media Releases…think about: Consumer generated content: photo/video, blog posts, fan groups News stories referencing your brand or the category Audio and Video content (interviews, testimonials, radio/TV spots) Photography http://pitch.pe/52697
- 52. Exploring a SocialMedia Release
- 53. When and Howto Use a SMR Product launches New ad campaigns- radio, TV, billboards, online Internal communications Special events Share publicity coverage Grassroots programs PA campaigns, Pledge and signature programs Charitable campaigns
- 54. Social Media ReleasesAllow You To: Leverage and extend work Package feedback and support Showcase products, innovations Dispel opposition and tell your story http://www.thefordstory.com
- 55. Content Can LiveOnline www.Docstoc.com www.tinyurl.com Include audio using iTunes Embed in social media release http://tinyurl.com/34o3ntq
- 56. Embed Audio Record your audio file Convert into an mp3 file using iTunes Create a “tinyurl” Copy and paste the tinyurl link into your press release http://pitch.pe/59546
- 57. So what now? Good question. Create a LinkedIn Profile. Search Twitter to see if you or your business interests are part of people’s day. If so, start a twitter feed and follow them. Consider Facebook- is it the right fit for you? Think about how to create news… about you or your brand.
- 58. Allison Conte | Account Supervisor, Public Relations and Public Affairs Eric Mower and Associates | Buffalo Office Key Center at Fountain Plaza 50 Fountain Plaza, Suite 1000 , Buffalo, NY 14202 phone: 716.880.1487 | fax: 716.842.1271 | cell: 716.912.8077 [email_address] | www.mower.com talk human * Jillian Fiorella | Senior Account Executive, Public Relations Eric Mower and Associates | Buffalo Office Key Center at Fountain Plaza 50 Fountain Plaza, Suite 1000 , Buffalo, NY 14202 phone: 716.880.1450 | fax: 716.842.1271 | cell: 716.534.0501 [email_address] | www.mower.com talk human * Client News: http://delicious.com/EMABuffPR/Publicity%2C
Editor's Notes
- #4 This is where you tell the story about you. I’m going to talk to you today about social media and PR. First of all, I should add an caveat. I’m a PR professional who uses social media. I’m not a social media expert, but then social media is about three minutes old, so who is? As entrepreneurs, social media can extend the life of a good idea. I got into social media because at EMA, we care about it. Some people think PR and social media go hand in hand. I know for me, it helps extend the ideas we have. For example, let me tell you about a goat.
- #8 Those stories would end up here.
- #16 Jill- apple story Allison- Informative – Shock value- skunkpost
- #20 This is where you tell the story about you. I’m going to talk to you today about social media and PR. First of all, I should add an caveat. I’m a PR professional who uses social media. I’m not a social media expert, but then social media is about three minutes old, so who is? As entrepreneurs, social media can extend the life of a good idea. I got into social media because at EMA, we care about it. Some people think PR and social media go hand in hand. I know for me, it helps extend the ideas we have. For example, let me tell you about a goat.
- #23 Really is Eric Mower. Has a linked in profile
- #24 Group:
- #25 Answer a question, become an expert
- #26 Your company can make news
- #28 IF Facebook were a country – it would be the 3 rd largest in the world. More members than U.S. has residents.
- #29 FB connects people based on your likes, not just your geography. Pose a questions – are you on facebook?
- #31 If your brand or category didn’t have a Facebook page, it does now. Go to Facebook and do a search. EMA has a Facebook page, but this is the community page, created by Facebook.
- #32 Facebook can also spread news on blogs, in traditional venues like this one from the Washington Post. At bottom of a Washington Post article, it shows me who else I am connected to that likes… if I am logged into facebook.
- #33 Your own personal “What’s new” page
- #38 Time Warner cable has the strategy of spreading news for their clients. So this is essentially them spreading news their clients make.
- #40 Search.twitter.com Floral filter: links Returns articles/content on flowers. These results show individuals talking about marketing on Twitter. If you find what they say to be interesting or of value to you, follow them. Converse with them. Get smarter from them.