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Dscoop creating a successful social media campaign 101+
The document outlines key strategies for creating a successful social media campaign, emphasizing the importance of a comprehensive marketing plan, audience understanding, and effective content distribution. It discusses tools and techniques for measuring campaign effectiveness, highlights various social media platforms, and suggests best practices for engaging with target audiences. Additionally, it advocates for continuous content monitoring and the integration of both online and offline marketing efforts.
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Similar to Dscoop creating a successful social media campaign 101+
Dscoop creating a successful social media campaign 101+
- 1. Creating a SuccessfulSocial Media Campaign 101+ John Foley, Jr., Grow Socially, Inc.
- 2. John Foley, Jr.@johnfoleyjrOneof the 50 most influential people in Sales Lead Management by Sales Lead Management Associationin 2010Ranked #15 Top CMO on Twitter in 2010Inducted into NAPL’s SoderstromSociety in 2010Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 20112nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
- 3. OverviewSocial Media MarketingPlanEffectively use social mediaIdentify the right audience Start the conversationGet business resultsTools & techniques for implementing effective social media campaignsMeasuring effectivenessJOHN FOLEY, Jr., GROW SOCIALLY, INC.
- 4. Marketing PlanIt allstarts with a plan
- 5. Marketing CalendarAnnounce onwebsiteMail -Monthly NewsletterSend out flyers to clients Email eNewsletter (Announce)Tell colleagues you’re attending Expo Event8AM-6PMSend thank you cardsEnter new contacts in Excel
- 6. Improve Marketing withSocial MediaImprove sharing by Adding bookmark links Teach conversational-marketing and business-relationship-building techniqueson your bloghttp://ilnk.me/50ways@chrisbrogan
- 7. What is anEffective Social Media Strategy ?Online/Social Media Marketing PlanWebsiteSearch Engine OptimizationOnline Marketing Plan
- 8. Social Media MarketingPlan Describe Business and Its GoalsKnow Your AudienceThe One ThingHumanize Your BrandContent Resource & Distribution Strategy Measure Your SuccessStrategy Before Tactics!
- 9. Know Your AudienceWho Are They?Where Are They Cyclically?How Do They Use Social Media?
- 10. Define Target AudienceProspectingCustomerServicePartner ManagementAudience Acquisition DiscoverEngageGet FoundYour Target Audience – It’s Important
- 11. Is everyone interestedin the same communication?I still emailI love my mailI’m on TwitterI use Facebook,Twitter & LinkedInI Google for my information Where are your prospects and customers getting their information?
- 12. Let Others TellYour StoryWord-of-mouth marketing has expandedIf you have a great company, product or service, people will spread that message for youDeliver relevant information, and people will return the favor
- 13. The One ThingApple= InnovationDisney = Magic
- 14. How Will YouHumanize Your Brand?
- 15. How to MeasureSuccess?How many DownloadseNewsletter Sign-UpsBlog CommentsQuestionsShared LinksRe-TweetsFollowersSite Traffic
- 16. Optimize / SocialFriendlyeNewsletter Sign-UpsWhite PapersLanding PagesOffersEmailsPollsGet NoticedInquiriesEngageandNurtureQualified LeadsEngageandNurtureSalesIntegrated Multi-Channel MarketingAction – Publish – Engage – Converse – ShareSocial Media Blogging Analytics Content Mgmt SEO Start with MKTG PlanProduct?Service?Asset?$
- 17. Industry Specific ContentMarketingInformationConsistently monitor for customer service Continually post relevant contentLink all pages back to corporate site Secure Branded URLs for each Channel Promote Monthly Newsletters Best Practices
- 18. Content Resource LibraryVisitResources DailyContent AContent CContent BPush Content OutPull ContentMake Links MeasurableContent Distribution StrategyResources are monitored. Content is identified and pulled, made trackable, and pushed out across platforms.
- 19. Contact DatabaseSocial MediaCompilerContactMatch and Sync
- 20.
- 21. Why Use SocialMedia More prospects to sell toGenerate interest in your brandBuild your brandLoyaltyPosition your companyCustomer ServiceAnother Channel
- 22. Take Your Websiteto the Next StepSocial-friendly, searchableInteractiveBlogsCommentsLanding PageeNewsletter Sign-UpsWidgetsCalls to action for people to raise their hand
- 23. WidgetsAppealing to theeyeCreativeInteractiveDifferentCan be a call to action
- 24.
- 25.
- 26. Get foundUsing specifiedkeywordsConsistently updating Using linksto other pages of site or other websites What is Search Engine Optimization?
- 27. Inbound and OutboundMarketing Work TogetherCOMPANY WEBSITEWhitepapers,eBooks DownloadseNewsletter Sign-UpsComments & Questions on BlogInfo/InquiriesWebinar Sign-UpsSocial MediaSEODM/FlyerE-mailLinksOther3500 VisitorsCRM2000 Visitors800 Visitors100 Visitors
- 28. Use Social MediaEffectivelyStart with a PlanAddress GoalsMake a ScheduleKnow What You Want to Do Cross Promote Across All PagesIntegrate with WebsiteInclude in Offline Marketing Efforts
- 29. Identify the RightAudience Which Industries?Are existing clients online?Connect with people you meetInclude keywords on your profilesEngage with target audiences
- 30. Start the ConversationTwitterHashtagsRetweetsTwitterChatsLinkedInGroupsDiscussionsBlog
- 31. Get Business ResultsHaveSales Reps OnlineShare Case Studies OnlineAnswer QuestionsSend Requested InformationFollow UpConnect
- 32. Tools & Techniquesfor Implementing Effective Social Media CampaignsToolsSocial Media PagesBlogTeam ApproachCameras, Video CamerasLink ShortenersTechniquesDaily Management Consistent MonitoringIntegration of Social Media and Multi-Media ChannelsConsistent Online Look
- 33. Tools for MeasuringEffectivenessLink ShortenersiLink.MeTinyURL.comGoogle AnalyticsWebsiteInsightsLinkedIn, Facebook, Twitter, YouTube
- 34.
- 35. Tools to MeasureSuccess www.ilnk.me
- 36. What Are TheseSites, Anyways?
- 37. Top 4 Channelsfor PSPsTwitter: Block PartyFacebook: House party with a business effectYouTube: Your own TV StationLinkedIn: Chamber of Commerce networking event
- 38. What is Twitter?Sharewhat you are doing in 140 characters or lessA free social messaging utility for staying connected in real-time
- 39.
- 40. What is Facebook?Afree social network used by people & companiesCompanies can host pages and groups to self-promote
- 41. Get Yourself OutThereCreating a page simply involves:LogoNameContent
- 42. What is YouTube?Video-sharingwebsite on which users can upload and share videos.
- 43. Set Up aGallery
- 44. Big ProductionVSBusiness CasualMore approachable, more interesting, more diversified, more updates!
- 45. What is LinkedIn?Abusiness-oriented social networking site Mainly used for professional networkingHas more than 43 million registered users, spanning 170 industries
- 46.
- 47.
- 48. HumanizingImproves SEOKeywordsLinks UpdatedInformationGive ExpertiseUpdates on CompanyActivitiesSharing InformationBlogs
- 49. Four Fundamentals ofAll Five SitesBuild your networkEngage with the network you have builtBe consistentTrack and analyze
- 50. KeywordsImproves SEONarrows downwhat your site is aboutThe more, the better
- 51. YouYour Website isHomebaseJOHN FOLEY, Jr., GROW SOCIALLY, INC.
- 52. Engage and Nurture– The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines MediaDirect MailRadio/TVMagazinesPostersFlyersLabelsOtherPersonalization Campaign Management Reporting Administration AutomationYour WebsiteSMS MMS PDA Blackberry
- 53. Create Marketing CampaignsIntegratingcontent creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.
- 54. Marketing CalendarCreate Post,Link back to websiteAnnounce on websiteAnnounce on &Mail -Monthly NewsletterSend out flyers to clients Email eNewsletter (Announce)Connect with Keynote Speakers onShare event article onComment on event’s pageAnnounce booth # with video postTell colleagues you’re attending Share event article onExpo Event8AM-6PMJoin in on event’s hashtagSend thank you cardsEnter new contacts in Excel Follow-Up with Post & Post PicturesShare speaking presentation onFriend new contacts onJOHN FOLEY, Jr., GROW SOCIALLY, INC.
- 55. Inbound and OutboundMarketing Work TogetherCOMPANY WEBSITEWhitepapers,eBooks DownloadseNewsletter Sign-UpsComments & Questions on BlogInfo/InquiriesWebinar Sign-UpsSocial MediaSEODM/FlyerE-mailLinksOther3500 VisitorsCRM2000 Visitors800 Visitors100 Visitors
- 56. Wrap UpStart witha PlanCreate a Online Marketing StrategyIncorporate Your Social Media, SEO and WebsiteMeasure the Results!
- 57. Q & Aor Contact Me! John Foley, Jr. CEO/CMOOffice: (978) 674-8081Cell: (978) 337-1891Website: www.GrowSocially.comEmail: [email protected]: twitter.com/johnfoleyjrFacebook: facebook.com/johnfoleyjrLinkedIn: linkedin.com/in/johnfoleyjr
- 58. Q & A/ Contact Me! http://ilink.me/JRQRCodeiFlyMobi.com
Editor's Notes
- #4 While everyone is talking about social media, marketers are looking for tools and techniques to implement an effective social media campaign. Discuss “how to” approaches for effectively using social media. Participants learn how to identify the right audience in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness.
- #10 Where Are They Cyclically?StudentsHow Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale.
- #14 What’s Your One Thing?What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign?Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
- #15 Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
- #16 Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
- #21 How people communicate, Target like-minded prospects, Communicate with customers
- #36 Here is how Tiwtter is used to promote a white paper…..
- #39 Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
- #40 Here is how Tiwtter is used to promote a white paper…..
- #52 Chris brogan analogy