Aaron Burrell and David Mullett presented on a QR code generating service they created for the University of Durham. They developed the service using Google's API and other QR code generators as examples. The service allows users to generate and track QR codes through Google Analytics. It can be accessed through their blog or by scanning QR codes embedded in Blackboard. Their next steps are to embed codes in Blackboard, use a game engine, and integrate URL shortening with tracking.