Fiber-to-the-home (FTTH) rollouts are progressing but at different paces across countries. Reaching non-dense and rural areas requiring intense investment remains a challenge. Public funding and co-investment models could help leverage private investments. FTTH average revenue per user is lower in Europe compared to the US, so bundling television and sports content may help increase revenue. FTTH can address residential, enterprise and mobile backhaul markets. Significant investments are still needed for FTTH, and solutions around public-private partnerships and new business models must be explored.