E business

Name : Abdullah Alabdullah
Professor: Howard Ellison
Class: IT Inaugural

EBusiness is any business that uses the
internet technology to spread and be
known to others to increase its profits and
improve its productivity.

Ecommerce is the process of selling and
buying products and services by the use of
the internet which enables reaching a huge
number of customers that can never be
reached by the use of physical stores.

Eprocurement is reaching suppliers by the
use of the internet to purchase wholesale
products or supplies for in-house
production. Eprocurement is also used to
monitor and track purchases on the
internet.

Electronic chat is a very advanced way for
customer support to help customers make
their purchases and solve any problem
they would face.

 Companies use the internet especially
email to distribute the necessary
information to its customers and
employees saving the time and money to
make physical copies.
 Private Websites enable customers to
seek information and make orders in no
time and with the least effort.

 Most businesses, if not all, have presence
on the internet through its various
channels.
 EBusiness continue to prosper with the
advancement of new technologies such as
iPhone and smartphones that are internet-based
cell phones.

 Internet marketing is the use of the
internet to market products and
services by finding the ways to attract
people to reach a certain website and
increase customers.

Strategies of internet marketing can make a
difference in eBusiness and contribute to a
successful business. From these strategies:
 A strategy to make an exclusive web design and
a promotion and innovating plan.
 It needs an effort to be at the top of the search
engine by using optimization techniques.
 Email is a good way to promote internet
marketing.
 Get assistance from an internet marketing
consultant and use his analysis.
 Communicate with business website visitors
and customers to better serve them.

 Social media applications such as
Twitter and Facebook have opened the
door to many businesses to interact with
their customers, employees and suppliers
and take advantage to acquire new
customers and new ways to promote
their products and services.

 A study was conducted on the 1,700 executives of
companies worldwide who use Web 2.0 social media
applications including the use of You Tube, Twitter,
and Facebook to get in contact with their partners,
suppliers and customers.
 The study showed that about 65% of these companies
internally use Web 2.0 platforms, about 55% use them
to get in contact with their customers and 40% use them
to get in touch with their suppliers and partners.

 The value that social media applications
provide is its ability to form online customer
communities which is known as virtual customer
environments (VCEs) so it can distribute content,
support brands and customer service and allows
development.

 Companies now focus on VCEs due to the great
popularity of Facebook and Twitter which enables
customers to regularly communicate with these
companies.
 Such customers are the company’s loyal
customers who buy its products, try its new ones
and spread positive information about the
company.

 A business has to attract a mass of participants
who are willing to communicate with the
business and other community members on
regular basis.
 A business has to benefit from the content
created by the customer community by making
developments.

 Fortune 500 interacts with its customers through four
social media platforms like Twitter, Facebook, blogs, and
client-hosted forums.
 These four social platforms are different from any other
sites such as You Tube as they depend on sharing
content and they encourage the participation of the
customers with the company.
 At least one social media platform is adopted by each
of the Fortune 500.

To create value from the presence on social media platforms, three
elements are necessary for effective implementation:
 Making a “mindful adoption decision” by adopting five elements:
- Taking the right decision to choose the adopted platforms.
- Assigning responsibilities
- Measuring values
- Ensuring accessibility of applications.
- Managing risks

 Building community to benefit from social
media.
 Developing absorptive capacity to benefit from
the content.
 Their customers generate.

 Web 2.0 is the second generation of
World Wide Web that enables people to
communicate, collaborate and share
information online and it includes
participating in social media like Facebook
and Twitter where companies can share
content with their customers.

 Customer Reviews attract other customers to the website,
build their trust and encourage them to make purchases. They
also reduce complaints and make a company better understand
its customers’ needs.
 Shopping widgets are portable content displayed on the Web
and allowing retailers to affiliate customer sites, social networks
and more such as Zazzle MySpace widget.
 The tool of ask and answer allows conversation into the
product page to get a better answer.

 Twitter is a good way to ask and answer questions and get instant
answers and a way to share deals putting a human face to the
company.
 Helping customers to discover new items by user created lists and
submitted photos.
 Facebook is a good way for companies to take advantage of the
platform and reach fans where they are and not on the company’s
website which enables sharing and inviting friends to participate.
 Co-Browsing offers the ability for the customer to invite a friend to
co-browse online store.

 Social widgets on the company’s site present a good advantage
for some industries to add such as Twitter widget and Facebook
Connect and a good way to collect comments.
 Retail blogs is a good way for a business to get in contact with its
customers, present new products and share with them interviews,
photos, videos and sometimes jokes. These blogs can drive search
engine traffic and links and support their customers’ engagement
on a hope that this leads to more sales.
 Using You Tube to post videos and using video sharing sites can
attract people to upload videos and gives more benefit.

There are many advantages of eBusiness such as:
 Expanding global reach by having access to information.
Opening new markets and increasing niche-product sales.
 Reducing costs as using eBusiness can save the cost of having a
physical store and other costs needed to communicate with people.
 Improving operations by giving customers a faster, more effective
and convenient service.
 Improving effectiveness by being innovative and by adding more
useful information and more value to the customer.

 How can internet marketing make a difference in
eBusiness?
 What is the effect of social media on eBusiness?
 What are the advantages of eBusiness?

 Baltzan, Paige. (2009).Business Driven Information Systems. 3rd e.
McGraw-Hill Companies, Inc. 94-96.
 Bustos, Linda. (2009). Top 10 Web 2.0 Activities for Ecommerce. Get
Elastic.com. Retrieved from http://www.getelastic.com/top-ten-2-dot-
0/
 Culnan, Mary J.; McHugh, Patrick J.; Zubillaga, Jesus I. (2010). How
Large U.S. Companies Can Use Twitter and Other Social Media to Gain
Business Value. MIS Quarterly Executive. 9 (4), 243-259.
 Lake, Laura. (2011). Top 10 Internet Marketing Strategies. About.com
Guide. Retrieved from
http://marketing.about.com/od/internetmarketingstrategy/a/internet
tips.htm
 McGuigan, Brendan. (2011). What is eBusiness? Wisegeek.com.
Retrieved from http://www.wisegeek.com/what-ts-ebusiness.htm

E business

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