E-commerce and Its Benefits presentation
- 1. TITLE: E-COMMERCE HIGHLIGHTS :- Ecommerce and its benefits History of ecommerce Types of ecommerce Components of ecommerce Advantages and Disadvantages Role of technology Mobile commerce Marketing strategies Email marketing Shipping and Return policies Door delivery Data privacy and ETC. Conclusion Submitted to:- Davinder Atlas Submitted by :- Rozy Aggarwal Roll no: 35230020653 Mcom. 4th sem.
- 2. E-commerce and Its Benefits An extensive presentation covering the fundamentals of Ecommerce.
- 3. What is E-commerce? E-commerce refers to the buying and selling of goods and services over the internet.
- 4. History of E-commerce E-commerce began in the late 1960s with Electronic Data Interchange (EDI).
- 5. Types of E-commerce .B2C (Business to Consumer) .B2B (Business to Business) .C2C (Consumer to Consumer) .C2B (Consumer to Business)
- 6. B2C E-commerce Businesses sell products/services directly to consumers through online platforms.
- 7. B2B E-commerce Businesses sell products and services to other businesses, often in bulk.
- 8. C2C E-commerce Consumers sell directly to other consumers using online marketplaces.
- 9. C2B E-commerce Consumers offer products or services to businesses.
- 10. Key Components of E-commerce .Online storefront & product catalog .Shopping cart and checkout system .Payment gateway integration .Order management system
- 12. Advantages of E-commerce Global reach and accessibility 24/7 availability increases sales opportunities Lower operational costs compared to brick- and-mortar
- 13. Global Reach E-commerce removes geographical barriers and opens businesses to a worldwide customer base.
- 14. 24/7 Availability Customers can shop anytime, increasing convenience and potential sales.
- 15. Lower Operational Costs Online stores save on rent, staffing, and utility costs compared to physical stores.
- 16. Personalized Marketing E-commerce platforms can analyze customer data and provide targeted recommendations.
- 17. Quick Transactions Online payments enable faster and more convenient purchasing processes for customers.
- 18. Challenges in E-commerce .Security and privacy concerns .Inability to physically inspect products .Logistics and delivery complexities
- 19. Security Concerns Data breaches, hacking, and identity theft threaten online transactions.
- 20. Lack of Physical Interaction Customers cannot touch or try products before purchase, which can deter some buyers.
- 21. Delivery & Logistics Ensuring timely and safe delivery is critical but poses operational challenges.
- 22. Payment Fraud Fraudulent transactions affect merchants and buyers, requiring robust safeguards.
- 23. Building Customer Trust Trustworthy reviews, clear policies, and responsive support increase loyalty.
- 24. Payment Methods .Credit and debit cards .Digital wallets (PayPal, Apple Pay) .Cryptocurrency
- 25. Digital Wallets Convenient and quick payment options popular with online shoppers.
- 26. Cash on Delivery Popular in markets with limited digital payment adoption, providing buyers with trust.
- 27. Role of Technology .Artificial Intelligence .Augmented Reality .Chatbots and virtual assistants
- 28. Artificial Intelligence Used to personalize customer experiences and improve business processes.
- 29. Augmented Reality Allows customers to virtually try on or visualize products before purchasing.
- 30. Chatbots and Virtual Assistants Offer 24/7 support to customers, answering queries and guiding purchases.
- 31. Mobile Commerce Increasingly popular due to smartphone usage and mobile- optimized websites/apps.
- 32. Marketing Strategies .Search Engine Optimization (SEO) .Pay Per Click Advertising (PPC) .Social Media Marketing
- 33. Search Engine Optimization (SEO) Optimizing websites to rank higher on search engines and attract organic traffic.
- 34. Pay-Per-Click Advertising (PPC) Paid ads targeting specific keywords and demographics to drive immediate traffic.
- 35. Social Media Marketing Using platforms like Facebook and Instagram to engage audiences and promote products.
- 36. Email Marketing Building customer relationships with newsletters, promotions, and personalized messages.
- 37. Logistics & Supply Chain .Inventory management .Warehousing .Shipping and delivery
- 38. Inventory Management Tracking stock levels to reduce overstocking and stockouts using technology.
- 39. Shipping Strategies Offering free shipping, express delivery, and reliable tracking builds customer satisfaction.
- 40. Customer Service Responsive and helpful support reduces complaints and fosters loyalty.
- 41. Return Policies Clear, hassle-free returns increase buyer trust and satisfaction.
- 42. Impact on Retail E-commerce has transformed shopping habits and pressured physical retail stores to innovate.
- 43. Omni-channel Retail Integrating online and offline to create seamless customer experiences.
- 44. Future Trends .Voice commerce .Drone delivery .Blockchain-enabled transactions
- 45. Voice Commerce Shopping via voice assistants such as Alexa and Google Home is growing rapidly.
- 46. Drone Delivery Drones promise faster, more efficient local delivery reducing costs and delivery times.
- 47. Blockchain in E-commerce Blockchain enhances security, transparency, and smart contract automation.
- 48. NFTs and Digital Goods Enabling the sale of unique digital assets in art, music, and collectibles.
- 49. AI Advances AI-powered assistants and predictive analytics improve customer service and inventory management.
- 50. Environmental Impact Concerns about carbon footprint, packaging waste, and sustainable logistics.
- 51. Sustainability Eco-friendly packaging, carbon offset programs, and green logistics as solutions.
- 52. Legal Issues Data privacy laws (GDPR, CCPA) Consumer protection legislation Taxation and cross-border regulations
- 53. Data Privacy Protecting customer data and complying with privacy laws is essential.
- 54. Taxation Understanding tax rules and compliance for online transactions.
- 55. Consumer Protection Ensuring fair trade practices, clear information, and proper dispute resolution.
- 56. Consumer Protection Ensuring fair trade practices, clear information, and proper dispute resolution.
- 57. Essential Features .Mobile-friendly design .Fast loading times .Secure checkout
- 58. Measuring Success .Conversion rate .Average order value .Cart abandonment rate
- 59. Case Study: Amazon Amazon transformed retail with customer obsession, vast selection, and fast delivery.
- 60. Opportunities for Entrepreneurs Low startup costs and vast reach make e- commerce attractive for new businesses
- 61. Conclusion E-commerce continues to grow rapidly, offering immense benefits and opportunities with ongoing innovation.