Email Marketing
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Email marketing involves directly sending commercial messages to groups of customers or potential customers via email. There are different types of email marketing like transactional emails, which are triggered by a customer's action, and direct mail emails, which solely promote offers. Email marketing is effective when done correctly as it allows for targeted personalized communication that builds brands and relationships over time. Key factors for success include design, relevant subject lines, and testing different subject lines to see what performs best.
![• 1. Your subject line should reflect the email content
• The best subject lines tell what is inside. Simply tell your readers what they will
read so they can decide whether it’s worth their time.
• 2. Introduce yourself
• The most convincing thing about an email message should be that it’s from you.
From the very beginning your recipient must know that you are a trusted source.
• 3. Be visually different
• Make your subject stand out visually, for example trying square brackets, [New
Blog Post] Writing Effective Email Subject Lines.
• 4. The shorter the better
• Try to compress the basis into the most powerful promise possible.
• 5. And last one
• Test your subject lines so you can repeat what works best](https://image.slidesharecdn.com/e-mailppt1-130604034048-phpapp02/85/Email-Marketing-10-320.jpg)
Email Marketing
- 2. • Email marketing is directly marketing a commercial message to a group of people using email. • In its broadest sense, every email sent to a potential or current customer could be considered email marketing. • Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
- 3. Types of email marketing Transactional emails • Transactional emails are usually triggered based on a customer’s action with a company. • The primary purpose of a transactional email is to convey information regarding the action that triggered it. • Transactional emails are a golden opportunity to engage customers; to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to sell products or services.
- 4. Direct Mail • Direct email involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). • Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.
- 5. Effectiveness of Email Marketing
- 6. Email Marketing Strength • We give you access to their private protected space • Larger influence on long-term relationships and immediate sales. • When it is done correctly, email marketing can be extremely powerful and effective technique. • Provide a highly targeted and personalized communications that bolsters your brand and built lasting relationships with your prospects • We do design tweaks which helps you in getting good response. • We do tweaks in subject lines and avoid spam problem. • We execute campaign at the right time to the users who are online. • We provide service of hosting Landing page on our server which helps in lead capturing on real time basis. • We provide complete tracking of campaigns. • We know how to match your ROI.
- 7. Characteristics for E-mail Marketing
- 8. Design plays a vital role in attracting client. .
- 9. • Biggest Hurdle - unfortunate problem on the Internet • We Suggest avoiding spam words in subject lines and Using Brand sender name. • Spam Words - Free, Discount Using% sign, Using Special characters @ ! # $ etc. • Don’t Worry:- • Our campaign results in low spam rate. • We execute campaigns on opt-in user base. • We take all major steps to avoid spam problem.
- 10. • 1. Your subject line should reflect the email content • The best subject lines tell what is inside. Simply tell your readers what they will read so they can decide whether it’s worth their time. • 2. Introduce yourself • The most convincing thing about an email message should be that it’s from you. From the very beginning your recipient must know that you are a trusted source. • 3. Be visually different • Make your subject stand out visually, for example trying square brackets, [New Blog Post] Writing Effective Email Subject Lines. • 4. The shorter the better • Try to compress the basis into the most powerful promise possible. • 5. And last one • Test your subject lines so you can repeat what works best
- 11. Some catchy Subject Lines which has given boost to campaign campaign. • For E-commerce – – We’ve got you covered from head to toe – Temperatures Fall, Style Rises – Extended for a day! Get Free shipping through Friday – Save 10% on your next order – Can you afford to ignore this
- 12. Subject lines do play a role in delivering mails to INBOX. Few examples on right. BFSI • Get personal loan without guarantor • Get Rs. 3lac heath cover at 309pm • Expertise you need. Service you deserve! • It’s more than a name. It’s a promise. • Travel • Order by {Date}, Holiday delivery guaranteed • Fun-filled vacations starts at Rs…. Only • Enjoy 7n/8d vacations at easy EMIs, with {Brand Name}
- 13. UserBase • Over 90million users covering whole India. • All opt-in with user preference details. • Data segregation : Industry wise, sector wise, Online buyer, Credit card holders, HNI, working professionals, Frequent flyers, etc.