Eadr Presentation

Eadr Presentation

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  Automotive Industry Rivalry Between Mahindra& Mahindra & TATA Motors Presented by:- Divya Jakka Tushar Pingate Suhas Tarde
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  INTRODUCTION -Automotive Industry-  Thisclass consists of units mainly engaged in manufacturing motor vehicles or motor vehicle engines.  The primary activities of this industry are: Motor cars manufacturing Motor vehicle engine manufacturing.  The major products and services in this industry are: Passenger motor vehicle manufacturing segment (Passenger Cars, Utility Vehicles & Multi Purpose Vehicles), Commercial Vehicles (Medium & Heavy & Light Commercial Vehicles)  Supply Chain of Automobile Industry: The supply chain of automotive industry in India is very similar to the supply chain of the automotive industry in Europe and America. The orders of the industry arise from the bottom of the supply chain i.e. from the consumers and goes through the automakers and climbs up until the third tier suppliers.
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  MAHINDRA & MAHINDRA Mahindra and Mahindra Limited (M&M) is an Indian multifunctional car manufacturing corporation headquartered in Mumbai, Maharashtra, India.  Mahindra & Mohammad was set up as a steel trading company in 1945 in Ludhiana as Mahindra & Mohammed by brothers Kailash Chandra Mahindra and J.C. Mahindra and Malik Gulam Mohammad. Company changed its name to Mahindra & Mahindra in 1948 after independence.  Mahindra & Mahindra, brands its products as "Mahindra", produces SUVs, Saloon cars, pickups, commercial vehicles, and two wheeled motorcycles and tractors.  The company has built and assembled military vehicles. It also maintains a joint venture with BAE Systems, Defense Land Systems India.  Vision: Future of mobility, Expressed using 5C’s- Clean, Convenient, Connected, Clever and Cost Effective.
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  TATA MOTORS  TataMotors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) headquartered in Mumbai, is an Indian multinational automtive manufacturing company and a member of the Tata group.  Tata Motors entered the passenger vehicle market in 1988, becoming the first Indian manufacturer to achieve the capability of developing a competitive indigenous automobile.  Its products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles.  Tata Technologies Limited (TTL) is a 43%-owned subsidiary of Tata Motors which provides design, engineering, and business process outsourceing services to the automotive industry.  Vision: Leadership with Trust.
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  COMMERCIAL VS. MULTIUTILITY VEHICLEMARKET SHARE
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  MARKET ANALYSIS 2015
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  NEW IDEAS Mahindra &Mahindra TATA Motors Mahindra introduced first CRDe engines in diesel segments After long time they introduced a full new version Indica & Safari. First introduced micro hybrid technology in India. More concentrate on Land Rover & Jaguar. With help of Renault they Invented M-Hawk engines for better reliability Tata introduced a cheapest passenger car in India a Nano. With help of south Korean company Introduced first Chassis-less Car in India Market. Appoint Land rovers & jaguar’s Design engineers into Tata Motors. Financial services comprise of services relating to financing leasing and hire purchase of automobiles and tractors. Tata Motors aggressively launched three new vehicles in 2017 in the form of Tata Hexa, Tata Tigor and Tata Nexon. Acquisition Foreign companies to expand their business. Acquisition of Foreign Companies to expand their business. Coming with new product as Electric car Reva. Planning to introduce new product as electric car Vision. Both the companies also won the tender to supply government with electric cars in 2017.
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  Parameters M&M TATAMotors Establishment 1945 1954 Products Automobiles, commercial vehicles, two-wheelers Automobiles, Sport Cars, Commercial vehicles, Coaches, Buses, Military vehicles Automotive parts Revenue 93,896 Cr. (2018) 28,5415 Cr.(2018) No. of Employees 39,276 81,090 Strength • Excellent branding and advertising, and low after sales service cost. • Sturdy SUV’s good for Indian roads and off-road terrain • Unique Understanding of Customer Need. • Skill Base Developed over the Last 40 Years. • Tata Motors R&D in Europe Weakness • Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan • The small car segment is still not good for the company • The current financial situation of its recently acquired firms like “Corus” and “Land Rover- Jaguar” is very big headache for the company
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  Parameter M&M TATAMotors Opportunities • 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market 4.Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments • Replacement of aging four wheelers-One of very important reason where the car industry and commercial vehicle can take advantage in coming days. • Graduating from two wheeler to four wheeler Threats • Intense competition from global automobile brands • Shifts in the exchange rates affecting profits and cost of raw materials. • Global crisis • High competition from foreign players • Sustainability and environmentalism could mean extra costs for this low-cost producer.
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  REFERENCES • http://www.newindianexpress.com/business/2017/nov/26/tata-motors-likely-to-wrap-up-production-of- nano-as-dealers-stop-placing-orders-1711271.html • http://www.bluebytes.info/BlueBytes/UserGuide/Reputation_Benchmark_Study •http://www.mahindra.com/ • https://www.tatamotors.com/ • https://www.tatamotors.com/products/defence/about-us/ • "TATA Motors Annual Report 2011-2012". Tatamotors.com. Archived from the originalon 8 January 2016. Retrieved 28 June 2015. • "Tata Motors to sell defence, aerospace business to Tata Advanced Systems". Moneycontrol. Retrieved 2018-05-04. • "Report: Mahindra introduction to U.S. 'indefinitely delayed'". Autoblog. 18 October 2010. Retrieved 19 October 2010. • "Information : Mahindra & Mahindra Ltd". Edelweiss.in. Retrieved 2 February 2014.
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  THANK YOU!