Easy and affordable user testing at Confab Central 2018
- 1. Easy & affordable user-testing Ida Aalen / @idaaa CPO, Confrere [email protected] Confab Central, May 2018
- 3. Task 1 Read the title and the intro. Write down 1-5 questions you expect will be answered on this page.
- 4. Task 2 Read the text. • Were your questions answered? • Is there content that cut be cut or should be expanded?
- 5. #1 Micro-testing content. • Time: 30 min+ • Price: Mostly free
- 7. Feedback on needs, not grammar and typos
- 10. • What equipment is supported? • Can this service be used on mobile devices? • How can I know that it is safe? • What is the flow like, step by step, when setting up a call? • How much does it cost? • How do you embed/link this on your own site?
- 11. User testing can be easy & affordable.
- 16. Do you recognise this icon? Survey with 4273 respondents, 2014 Mobile: 53% said no Desktop: 73% said no
- 17. Colleagues are not your users.
- 18. Designers are not your users.
- 19. Content strategists are not your users.
- 20. 1 in 3 problems found by experts are false alarms 1 in 2 user problems are overlooked by experts
- 21. 5
- 22. N (1-(1-L)n)
- 23. 0% 25% 50% 75% 100% Number of test subjects 0 3 6 9 12 15 Shareobservedproblems Small and frequent tests are better than bigger and infrequent tests
- 26. User testing is real users solving real tasks.
- 27. Have you done user testing?
- 28. What we want to find out: Is it clear to physicians that they can use Confrere for video appointments?
- 30. Open & explorative What would you do to find a video calling service that’s suitable for physicians? Specific & measurable Could you find the page which explains how Confrere is HIPAA compliant? Partially open Go to confrere.com. What would you do to figure out whether this is suitable for physicians?
- 31. Open & explorative • If you want to find more problems • It’s ok to give different tasks to different people • More realistic, but also more time- consuming Specific & measurable • When you know there’s a problem, but you want to figure out why • Easier to measure and compare • Can be leading Partially open
- 32. 5 techniques
- 33. #1 Microtesting content. • Time: 30 min+ • Price: Free
- 34. #2 Information architecture • Time: 30 min+ • Price: Free / $99-199 per month
- 40. #3 Get out. • Time: 1-4 hours • Price: Snacks
- 41. It’s this easy:
- 45. #4 Lab test on a budget. • Time: 1 day for planning and recruiting, 1 day for the actual test • Price: Rewarding users
- 51. «Hugging»
- 53. If you need observers: Test machine Observation + Tool for screen sharing+
- 54. Help the person think out loud
- 55. What are you thinking about?
- 56. I’m looking for the menu… Help the user think out loud and ask open questions
- 57. What happens if I click here? What do you think might happen if you click there? Make sure you’re not helping the user
- 58. How do you lead a test, without leading the user?
- 59. I’ve made the design for the new website and I’d love to hear what you think! The team who has designed the site need help figuring out if it’s really working.
- 60. You’re really good at this! You’re solving all the tasks! Thank you! Let’s move on to the next task.
- 61. It would have gone so much faster if you had just clicked the menu-button. There’s really a big room for improvement here. Thank you for helping us identify this!
- 62. Sigh…
- 63. The user is there to help you
- 65. Rationalization Michael S. Gazzaniga: “The Interpreter” http://youtu.be/mJKloz2vwlc
- 66. Differentiate between… Observation What the person did and said during the task Interpretation Why you believe the person did what they did Improvements What you believe could be a solution to the problem
- 67. Example Observation • The user did not click the “Buy”-button Interpretations • The button should be placed elsewhere • The button has the wrong color or shape • The microcopy “buy” sounds too committing • The user didn’t think they really were supposed to “buy” since it’s just a test
- 68. #5 Was this helpful? • Time: 15 min+ • Price: Often free
- 75. 5 methods: 1. Microtesting of content 2. Information architecture 3. Get out 4. Lab test on a budget 5. Was this helpful? confrere.com/ usertest
- 76. 5 methods: 1. Microtesting of content 2. Information architecture 3.Get out 4.Lab test on a budget 5. Was this helpful? confrere.com/ usertest
- 77. You learn so much more meeting people face to face!
- 78. Thank you! Ida Aalen / @idaaa Chief Product Officer [email protected] confrere.com/usertest