Easy filters workshop by Paul Gailey
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The Mojofest 2019 workshop on 'Easy Filters' focuses on creating mobile filters for Facebook using a desktop tool, with a guideline to ensure originality and a transparent background. It provides tips for publishing and sharing filters effectively, with an emphasis on engaging users and maximizing reach. The workshop also outlines the process of going live using the filters and encourages the use of brief, actionable links for better accessibility.
Easy filters workshop by Paul Gailey
- 1. MojoFest 2019 woah.es/easy Easy filters Workshop @paulgailey 14.45 - 15.30 Studio 2 O’Donoghue Arts Building - Saturday 8th June
- 2. Workshop “easy filters” 45 mins
- 3. ● My Facebook relationship is not easy
- 4. ...but this deck is
- 5. EASY
- 7. ● Making a mobile filter… ….by
- 8. ● Using a browser desktop tool ● Submitting to Facebook for approval ● Publishing to a Facebook Page ● Using it beyond Facebook
- 9. woah.es/easy
- 12. Frame studio Spark AR
- 14. Facebook Inc. camera effects ● 2D/3D facially reactive art and more ● Attention, fun, utility, engagement ● Page power for UGC remixable video ● Coded once for Android, iOS Fb apps ● Linkable, high converting ● Not adspend dependant but boostable Content inside the selfie
- 15. Facebook frame studio ● Quickest, easiest way to watermark ● Go live with a branded filter ● Make a staff set of filters ● Not restricted to Facebook publishing ● Socially optimised, shareable ● Not long form, but quick to deploy Why make a Mojo filter?
- 16. REACH
- 17. woah.es/easy1
- 18. REACH
- 19. woah.es/easy2
- 21. woah.es/easy3
- 22. GUIDELINES TERMS
- 23. ● Have a transparent background. ● Uploaded as separate .PNG Files, less than 1MB in size. GUIDELINES
- 24. ● Be all your own original work. ● Recommendation: ● Artwork is placed around the edges of the frame.
- 25. ● Any text is placed along the top or bottom, rather than in the middle.
- 27. MY TIPS
- 32. MY TIPS
- 33. PUBLISH
- 34. SHARE AS PAGE
- 35. MY TIPS
- 36. 1.Shorten your frame link, eg bit.ly 2.Tell your users to “Try it” 3.Assume it may not display 4.Include short link 5.Avoid verbosity 6.Enable Page video replies
- 37. 1.Share link beyond Facebook 2.Activate advocates 3.Incentivise use
- 38. USING IT
- 39. 1.From feed “try it” button 2.From browser short link 3.From camera intray, if you have Liked Page
- 40. Using Effects 1. Open Camera within Facebook app 2.Click magic wand 3.Select Effect from intray
- 41. Using Effects... 4. Swipe left for more Effects 5. Preview Effect 6. Use Camera as normal...
- 42. LIMITATIONS
- 43. 1.15 second video 2.User expectation 3.Static
- 45. 1. Open fb app in vertical position 2. Click post pencil icon 3. Type intro text to post, you can advise viewers of access to the Effect using the URL, for example bit.ly/mojofestfilter 4. Select Go Live red icon 5. Rotate smartphone anti clockwise to horizontal position 6. Click magic wand now positioned to the top right of screen
- 46. 7. Select Effect, you may need to swipe icons left or click lower icon menu of history, mask, magic, frame to find your Effect 8. Click blue GO live button on right to start 9. During broadcast you can disable Effect, choose another, and manage other usual live controls 10. Click finish to end.
- 49. END