Electronic cigarettes:Electronic cigarettes:
how should public healthhow should public health
respond?respond?
Linda BauldLinda Bauld
With thanks to
Maciej L. Goniewicz,
John Britton, Robert West
& Martin Dockrell
BackgroundBackground
 In order to consider how and where e-cigarettesIn order to consider how and where e-cigarettes
feature in the current public health landscape,feature in the current public health landscape,
it’s important to take into account recentit’s important to take into account recent
developments indevelopments in tobacco harm reductiontobacco harm reduction
 Harm reduction measures are aimed at thoseHarm reduction measures are aimed at those
smokers who, for whatever reason, are not ablesmokers who, for whatever reason, are not able
or willing toor willing to stop using tobaccostop using tobacco oror stop using nicotine.stop using nicotine.
BackgroundBackground
NICE & Licensed Nicotine Products
 The harm reduction approaches in the NICE guidanceThe harm reduction approaches in the NICE guidance
can involve substituting the nicotine in tobacco withcan involve substituting the nicotine in tobacco with
nicotine from less harmful, nicotine-containing products.nicotine from less harmful, nicotine-containing products.
 These include NRT products that are licensed by theThese include NRT products that are licensed by the
MHRA as pharmaceutical treatments for smoking.MHRA as pharmaceutical treatments for smoking.
 There are also unregulated products such as electronicThere are also unregulated products such as electronic
cigarettes. The guidance only recommends use of licensedcigarettes. The guidance only recommends use of licensed
products recognising that when electronic cigarettesproducts recognising that when electronic cigarettes
become licensed, they can be recommended for use.become licensed, they can be recommended for use.
 Nicotine-containing products might be used eitherNicotine-containing products might be used either
temporarily or indefinitely and as a partial or completetemporarily or indefinitely and as a partial or complete
substitute for tobaccosubstitute for tobacco
NICE & Nicotine-containing productsNICE & Nicotine-containing products
The guidance states that:The guidance states that:
There is reason to believe that lifetime use of licensedThere is reason to believe that lifetime use of licensed
nicotine-containing products will be considerably lessnicotine-containing products will be considerably less
harmful than smokingharmful than smoking
There is little direct evidence on the effectiveness, qualityThere is little direct evidence on the effectiveness, quality
and safety of nicotine-containing products that are notand safety of nicotine-containing products that are not
regulated by the MHRA. However, they are expected to beregulated by the MHRA. However, they are expected to be
less harmful than tobacco.less harmful than tobacco.
Hon Lik: inventor of the Ruyan (“Hon Lik: inventor of the Ruyan (“resembling smoking”resembling smoking” ))
e-cigarette, marketed 2004e-cigarette, marketed 2004
Anatomy ofAnatomy of anan e-cigarettee-cigarette
Development of devicesDevelopment of devices
Growth in useGrowth in use
 There are now an estimated 2.1 million users in the UKThere are now an estimated 2.1 million users in the UK
 In the Republic of Ireland in 2012 the EurobarometerIn the Republic of Ireland in 2012 the Eurobarometer
survey found that 3% of the Irish population had eversurvey found that 3% of the Irish population had ever
tried e-cigarettes and 1% used them regularlytried e-cigarettes and 1% used them regularly
 In the UK by 2014 ever use rose by a factor of 1.9 andIn the UK by 2014 ever use rose by a factor of 1.9 and
current use by 1.7. If a similar rise happened in Ireland,current use by 1.7. If a similar rise happened in Ireland,
we can assume 1.7% of the population regularly use ecigswe can assume 1.7% of the population regularly use ecigs
and 5.6% have ever tried themand 5.6% have ever tried them
 Amongst smokers in Ireland, we can estimate that aroundAmongst smokers in Ireland, we can estimate that around
1/3 (34%) have tried them but the figure may now be1/3 (34%) have tried them but the figure may now be
higher.higher.
Source: Eurobarometer and personal correspondence with Fenton Howell
Stop smoking aids (England)Stop smoking aids (England)
Source: West et al (2014)
www.smokinginengland.info/lateststatistics
20% use NRT from store
25% use e-cig
40% use nothing
• nicotine
• propylen glycol
• glycerin
• water
• flavourings
What is in a cartridge ?
• The Food and Drug Administration (FDA) has classified PG as an additive
that is “generally recognized as safe” for use in food.
• It is used to absorb extra water
and maintain moisture in certain
medicines, cosmetics, or food
products.
• PG is also used to create
artificial smoke or fog used
in theatrical productions.
• PG is practically odorless
and tasteless.
PropylenPropylenee GlycolGlycol
Current e-cigarette use amongCurrent e-cigarette use among
adults in England 2014adults in England 2014
13
ASH/YouGov March April 2014, Sample in England 10,112
Nicotine use by never smokersNicotine use by never smokers
and long-term ex-smokersand long-term ex-smokers
Source: West et al, 2014 N=5,272 from Nov 2013
E-cigarette use by never smokers is negligible
Use by children?Use by children?
Survey of children in GB 2013Survey of children in GB 2013
95%
90%
4%
8%
1%
1%
0%
1%
0% 25% 50% 75% 100%
11to15(N=804)16to18(N=624)
I use them often
(more than once a
week)
I use them sometimes
(more than once a
month)
I have tried them once
or twice
I have never used
them
99%
92%
82%
74%
59%
39%
8%
7%
18%
37%
48%
6%
4%
7%4%
5%
0%
25%
50%
75%
100%
Never
smoked
Tried smoking
once
Used to
smoke
Smoke <1 a
week
Smoke 1-6 a
week
Smoke 6+ a
week
Don't know/
Wouldn't say
I use them often
(more than once a
week)
I use them
sometimes (more
than once a month)
I have tried them
once or twice
I have never used
them
Source: ASH, 2014
Frequency of e-cigarette
use amongst 11-18 year olds
who had ever heard of
e-cigs
E-cigarette use by smoking
status, 11-18 year olds
E-cigarette/smoking by children: USAE-cigarette/smoking by children: USA
Source: US CDC data from National Youth Tobacco Survey 2011 and 2012. Graph from Bates & Rodu
E-cigarette marketingE-cigarette marketing
E-cigarette marketingE-cigarette marketing
Do e-cigarettes deliver nicotine?
E-cigarettes generate vapor that contains nicotine, but e-cigarettes brands
and models differ in efficacy and consistency of nicotine vaporization.
In e-cigarettes that vaporize nicotine effectively, the amount inhaled from
15 puffs is lower than smoking a conventional cigarette.
Toxicants in e-cigarettes?Toxicants in e-cigarettes?
 Other than nicotine, whatOther than nicotine, what
else do e-cigarettes deliver?else do e-cigarettes deliver?
 A number of studies haveA number of studies have
looked at this, with at least 8looked at this, with at least 8
toxic compounds identifiedtoxic compounds identified
 However all of these were atHowever all of these were at
significantly lower levels thansignificantly lower levels than
in conventional cigarettesin conventional cigarettes
• Small study conducted by Goniewcz and colleagues involving 20 tobacco cigarette
smokers
• Subjects were provided with electronic cigarettes with cartridges containing nicotine
• Subjects were asked to substitute their regular cigarettes with e-cigarettes for 2 weeks
• Researchers measured nicotine and selected carcinogens in their bodies
Exposure to toxicantsExposure to toxicants
after switchingafter switching
Nicotine & Tobacco-specificNicotine & Tobacco-specific
NitrosaminesNitrosamines
What about the vapour?What about the vapour?
 Should we be concerned about e-cigaretteShould we be concerned about e-cigarette
vapour in enclosed public places?vapour in enclosed public places?
 Lab studies suggest that the vapour containsLab studies suggest that the vapour contains
nicotine and some toxic metals such as cadium,nicotine and some toxic metals such as cadium,
nickel and lead, but levels are much lower thannickel and lead, but levels are much lower than
in second hand smokein second hand smoke
 No current evidence of health harms fromNo current evidence of health harms from
occasional exposureoccasional exposure
 However the effects of regular exposure overHowever the effects of regular exposure over
many years is unknown.many years is unknown.
Cessation: RCTs of E-cigarettesCessation: RCTs of E-cigarettes
• ‘‘Categoria’ 7.2mg nicotine EC vs. 4.8mgCategoria’ 7.2mg nicotine EC vs. 4.8mg
nicotine EC vs. no nicotine ECnicotine EC vs. no nicotine EC
 300 smokers (unwilling to quit)300 smokers (unwilling to quit)
 1 year abstinence rates: 13%, 9% and 4%1 year abstinence rates: 13%, 9% and 4%
(Caponnetto et al. 2013)(Caponnetto et al. 2013)
• ‘‘Elusion’ 16mg nicotine EC vs. nicotineElusion’ 16mg nicotine EC vs. nicotine
patch vs. no nicotine ECpatch vs. no nicotine EC
 657 participants657 participants
 6 month abstinence rates: 7.3%, 5.8% and6 month abstinence rates: 7.3%, 5.8% and
4.1%4.1%
(Bullen et al. 2013)(Bullen et al. 2013)
Effectiveness in EnglandEffectiveness in England
Source: West et al (2014)
www.smokinginengland.info/lateststatistics
E-cigarette users were more likely
not to be smoking than those using
NRT bought from a store and those
using nothing
**
** Significantly different from both other groups
After adjusting for differencesAfter adjusting for differences
between groupsbetween groups
Source: West et al (2014)
www.smokinginengland.info/lateststatistics
The odds of e-cigarette users still
being abstinent were 61% greater
than those using nothing and 63%
greater than those using NRT
Success rates of differentSuccess rates of different
methods of quittingmethods of quitting LowestLowest
 Nothing or NRT bought from aNothing or NRT bought from a
storestore
 HigherHigher
 Prescription NRT/medicine or e-Prescription NRT/medicine or e-
cigarette from a store (about 50%cigarette from a store (about 50%
better)better)
 HighestHighest
 Specialist support from NHSSpecialist support from NHS
Stop-Smoking Service (aboutStop-Smoking Service (about
200% better)200% better)
There has been an increase in the
rate of quitting smoking
More smokers are quittingMore smokers are quitting
•Source: West et al, 2014 ENGLAND ONLY Base: All adults
Cigarette consumption has decreased
as has overall nicotine use
Fewer people are using nicotineFewer people are using nicotine
•Source: West et al, 2014 ENGLAND ONLY Base: All adults
Cigarette smoking prevalenceCigarette smoking prevalence
Source: West et al, 2014 ENGLAND ONLY Base: All adults
Prevalence is declining faster than in
previous years since 2008
A licensed product?A licensed product?
NicoventuresNicoventuresVokeVoke inhaled nicotineinhaled nicotine
RegulationRegulation
 Medicine’s “walledMedicine’s “walled
garden”?garden”?
• ““Safe” and “effective”Safe” and “effective”
• Therapeutic doseTherapeutic dose
• AdvertisingAdvertising
• VAT 5%VAT 5%
 EU’s “NicotineEU’s “Nicotine
Jungle”?Jungle”?
• Health warning on packHealth warning on pack
• Concentration capConcentration cap
• No health claimsNo health claims
• Ad banAd ban
• 20% VAT20% VAT
• Declaration of additivesDeclaration of additives
Points for discussionPoints for discussion
• In the struggle to reduce preventable mortality, how do weIn the struggle to reduce preventable mortality, how do we
balance the risks?balance the risks?
• What are the ongoing evidence needs and how do we addressWhat are the ongoing evidence needs and how do we address
them?them?
• Do we need to test diverse responses or do we need a “oneDo we need to test diverse responses or do we need a “one
size fits all” international response now?size fits all” international response now?
• How do we manage tobacco industry involvement and whatHow do we manage tobacco industry involvement and what
scope is there to use the Framework Convention on Tobaccoscope is there to use the Framework Convention on Tobacco
Control?Control?
Thank youThank you
Linda.Bauld@stir.ac.ukLinda.Bauld@stir.ac.uk

E-Cigarettes - How should Public Health respond? - Linda Bauld

  • 1.
    Electronic cigarettes:Electronic cigarettes: howshould public healthhow should public health respond?respond? Linda BauldLinda Bauld With thanks to Maciej L. Goniewicz, John Britton, Robert West & Martin Dockrell
  • 2.
    BackgroundBackground  In orderto consider how and where e-cigarettesIn order to consider how and where e-cigarettes feature in the current public health landscape,feature in the current public health landscape, it’s important to take into account recentit’s important to take into account recent developments indevelopments in tobacco harm reductiontobacco harm reduction  Harm reduction measures are aimed at thoseHarm reduction measures are aimed at those smokers who, for whatever reason, are not ablesmokers who, for whatever reason, are not able or willing toor willing to stop using tobaccostop using tobacco oror stop using nicotine.stop using nicotine.
  • 3.
  • 4.
    NICE & LicensedNicotine Products  The harm reduction approaches in the NICE guidanceThe harm reduction approaches in the NICE guidance can involve substituting the nicotine in tobacco withcan involve substituting the nicotine in tobacco with nicotine from less harmful, nicotine-containing products.nicotine from less harmful, nicotine-containing products.  These include NRT products that are licensed by theThese include NRT products that are licensed by the MHRA as pharmaceutical treatments for smoking.MHRA as pharmaceutical treatments for smoking.  There are also unregulated products such as electronicThere are also unregulated products such as electronic cigarettes. The guidance only recommends use of licensedcigarettes. The guidance only recommends use of licensed products recognising that when electronic cigarettesproducts recognising that when electronic cigarettes become licensed, they can be recommended for use.become licensed, they can be recommended for use.  Nicotine-containing products might be used eitherNicotine-containing products might be used either temporarily or indefinitely and as a partial or completetemporarily or indefinitely and as a partial or complete substitute for tobaccosubstitute for tobacco
  • 5.
    NICE & Nicotine-containingproductsNICE & Nicotine-containing products The guidance states that:The guidance states that: There is reason to believe that lifetime use of licensedThere is reason to believe that lifetime use of licensed nicotine-containing products will be considerably lessnicotine-containing products will be considerably less harmful than smokingharmful than smoking There is little direct evidence on the effectiveness, qualityThere is little direct evidence on the effectiveness, quality and safety of nicotine-containing products that are notand safety of nicotine-containing products that are not regulated by the MHRA. However, they are expected to beregulated by the MHRA. However, they are expected to be less harmful than tobacco.less harmful than tobacco.
  • 6.
    Hon Lik: inventorof the Ruyan (“Hon Lik: inventor of the Ruyan (“resembling smoking”resembling smoking” )) e-cigarette, marketed 2004e-cigarette, marketed 2004
  • 7.
    Anatomy ofAnatomy ofanan e-cigarettee-cigarette
  • 8.
  • 9.
    Growth in useGrowthin use  There are now an estimated 2.1 million users in the UKThere are now an estimated 2.1 million users in the UK  In the Republic of Ireland in 2012 the EurobarometerIn the Republic of Ireland in 2012 the Eurobarometer survey found that 3% of the Irish population had eversurvey found that 3% of the Irish population had ever tried e-cigarettes and 1% used them regularlytried e-cigarettes and 1% used them regularly  In the UK by 2014 ever use rose by a factor of 1.9 andIn the UK by 2014 ever use rose by a factor of 1.9 and current use by 1.7. If a similar rise happened in Ireland,current use by 1.7. If a similar rise happened in Ireland, we can assume 1.7% of the population regularly use ecigswe can assume 1.7% of the population regularly use ecigs and 5.6% have ever tried themand 5.6% have ever tried them  Amongst smokers in Ireland, we can estimate that aroundAmongst smokers in Ireland, we can estimate that around 1/3 (34%) have tried them but the figure may now be1/3 (34%) have tried them but the figure may now be higher.higher. Source: Eurobarometer and personal correspondence with Fenton Howell
  • 10.
    Stop smoking aids(England)Stop smoking aids (England) Source: West et al (2014) www.smokinginengland.info/lateststatistics 20% use NRT from store 25% use e-cig 40% use nothing
  • 11.
    • nicotine • propylenglycol • glycerin • water • flavourings What is in a cartridge ?
  • 12.
    • The Foodand Drug Administration (FDA) has classified PG as an additive that is “generally recognized as safe” for use in food. • It is used to absorb extra water and maintain moisture in certain medicines, cosmetics, or food products. • PG is also used to create artificial smoke or fog used in theatrical productions. • PG is practically odorless and tasteless. PropylenPropylenee GlycolGlycol
  • 13.
    Current e-cigarette useamongCurrent e-cigarette use among adults in England 2014adults in England 2014 13 ASH/YouGov March April 2014, Sample in England 10,112
  • 14.
    Nicotine use bynever smokersNicotine use by never smokers and long-term ex-smokersand long-term ex-smokers Source: West et al, 2014 N=5,272 from Nov 2013 E-cigarette use by never smokers is negligible
  • 15.
    Use by children?Useby children?
  • 16.
    Survey of childrenin GB 2013Survey of children in GB 2013 95% 90% 4% 8% 1% 1% 0% 1% 0% 25% 50% 75% 100% 11to15(N=804)16to18(N=624) I use them often (more than once a week) I use them sometimes (more than once a month) I have tried them once or twice I have never used them 99% 92% 82% 74% 59% 39% 8% 7% 18% 37% 48% 6% 4% 7%4% 5% 0% 25% 50% 75% 100% Never smoked Tried smoking once Used to smoke Smoke <1 a week Smoke 1-6 a week Smoke 6+ a week Don't know/ Wouldn't say I use them often (more than once a week) I use them sometimes (more than once a month) I have tried them once or twice I have never used them Source: ASH, 2014 Frequency of e-cigarette use amongst 11-18 year olds who had ever heard of e-cigs E-cigarette use by smoking status, 11-18 year olds
  • 17.
    E-cigarette/smoking by children:USAE-cigarette/smoking by children: USA Source: US CDC data from National Youth Tobacco Survey 2011 and 2012. Graph from Bates & Rodu
  • 18.
  • 19.
  • 20.
    Do e-cigarettes delivernicotine? E-cigarettes generate vapor that contains nicotine, but e-cigarettes brands and models differ in efficacy and consistency of nicotine vaporization. In e-cigarettes that vaporize nicotine effectively, the amount inhaled from 15 puffs is lower than smoking a conventional cigarette.
  • 21.
    Toxicants in e-cigarettes?Toxicantsin e-cigarettes?  Other than nicotine, whatOther than nicotine, what else do e-cigarettes deliver?else do e-cigarettes deliver?  A number of studies haveA number of studies have looked at this, with at least 8looked at this, with at least 8 toxic compounds identifiedtoxic compounds identified  However all of these were atHowever all of these were at significantly lower levels thansignificantly lower levels than in conventional cigarettesin conventional cigarettes
  • 22.
    • Small studyconducted by Goniewcz and colleagues involving 20 tobacco cigarette smokers • Subjects were provided with electronic cigarettes with cartridges containing nicotine • Subjects were asked to substitute their regular cigarettes with e-cigarettes for 2 weeks • Researchers measured nicotine and selected carcinogens in their bodies Exposure to toxicantsExposure to toxicants after switchingafter switching
  • 23.
    Nicotine & Tobacco-specificNicotine& Tobacco-specific NitrosaminesNitrosamines
  • 24.
    What about thevapour?What about the vapour?  Should we be concerned about e-cigaretteShould we be concerned about e-cigarette vapour in enclosed public places?vapour in enclosed public places?  Lab studies suggest that the vapour containsLab studies suggest that the vapour contains nicotine and some toxic metals such as cadium,nicotine and some toxic metals such as cadium, nickel and lead, but levels are much lower thannickel and lead, but levels are much lower than in second hand smokein second hand smoke  No current evidence of health harms fromNo current evidence of health harms from occasional exposureoccasional exposure  However the effects of regular exposure overHowever the effects of regular exposure over many years is unknown.many years is unknown.
  • 25.
    Cessation: RCTs ofE-cigarettesCessation: RCTs of E-cigarettes • ‘‘Categoria’ 7.2mg nicotine EC vs. 4.8mgCategoria’ 7.2mg nicotine EC vs. 4.8mg nicotine EC vs. no nicotine ECnicotine EC vs. no nicotine EC  300 smokers (unwilling to quit)300 smokers (unwilling to quit)  1 year abstinence rates: 13%, 9% and 4%1 year abstinence rates: 13%, 9% and 4% (Caponnetto et al. 2013)(Caponnetto et al. 2013) • ‘‘Elusion’ 16mg nicotine EC vs. nicotineElusion’ 16mg nicotine EC vs. nicotine patch vs. no nicotine ECpatch vs. no nicotine EC  657 participants657 participants  6 month abstinence rates: 7.3%, 5.8% and6 month abstinence rates: 7.3%, 5.8% and 4.1%4.1% (Bullen et al. 2013)(Bullen et al. 2013)
  • 26.
    Effectiveness in EnglandEffectivenessin England Source: West et al (2014) www.smokinginengland.info/lateststatistics E-cigarette users were more likely not to be smoking than those using NRT bought from a store and those using nothing ** ** Significantly different from both other groups
  • 27.
    After adjusting fordifferencesAfter adjusting for differences between groupsbetween groups Source: West et al (2014) www.smokinginengland.info/lateststatistics The odds of e-cigarette users still being abstinent were 61% greater than those using nothing and 63% greater than those using NRT
  • 28.
    Success rates ofdifferentSuccess rates of different methods of quittingmethods of quitting LowestLowest  Nothing or NRT bought from aNothing or NRT bought from a storestore  HigherHigher  Prescription NRT/medicine or e-Prescription NRT/medicine or e- cigarette from a store (about 50%cigarette from a store (about 50% better)better)  HighestHighest  Specialist support from NHSSpecialist support from NHS Stop-Smoking Service (aboutStop-Smoking Service (about 200% better)200% better)
  • 29.
    There has beenan increase in the rate of quitting smoking More smokers are quittingMore smokers are quitting •Source: West et al, 2014 ENGLAND ONLY Base: All adults
  • 30.
    Cigarette consumption hasdecreased as has overall nicotine use Fewer people are using nicotineFewer people are using nicotine •Source: West et al, 2014 ENGLAND ONLY Base: All adults
  • 31.
    Cigarette smoking prevalenceCigarettesmoking prevalence Source: West et al, 2014 ENGLAND ONLY Base: All adults Prevalence is declining faster than in previous years since 2008
  • 32.
    A licensed product?Alicensed product? NicoventuresNicoventuresVokeVoke inhaled nicotineinhaled nicotine
  • 33.
    RegulationRegulation  Medicine’s “walledMedicine’s“walled garden”?garden”? • ““Safe” and “effective”Safe” and “effective” • Therapeutic doseTherapeutic dose • AdvertisingAdvertising • VAT 5%VAT 5%  EU’s “NicotineEU’s “Nicotine Jungle”?Jungle”? • Health warning on packHealth warning on pack • Concentration capConcentration cap • No health claimsNo health claims • Ad banAd ban • 20% VAT20% VAT • Declaration of additivesDeclaration of additives
  • 34.
    Points for discussionPointsfor discussion • In the struggle to reduce preventable mortality, how do weIn the struggle to reduce preventable mortality, how do we balance the risks?balance the risks? • What are the ongoing evidence needs and how do we addressWhat are the ongoing evidence needs and how do we address them?them? • Do we need to test diverse responses or do we need a “oneDo we need to test diverse responses or do we need a “one size fits all” international response now?size fits all” international response now? • How do we manage tobacco industry involvement and whatHow do we manage tobacco industry involvement and what scope is there to use the Framework Convention on Tobaccoscope is there to use the Framework Convention on Tobacco Control?Control?
  • 35.

Editor's Notes

  • #8 The device uses heat to vaporize a propylene glycol- or glycerin-based liquid solution into a mist, similar to the way a nebulizer or humidifier vaporizes solutions for inhalation. The device&amp;apos;s components usually include a small liquid reservoir, a heating element, and a power source, normaly a battery
  • #9 The device uses heat to vaporize a propylene glycol- or glycerin-based liquid solution into a mist, similar to the way a nebulizer or humidifier vaporizes solutions for inhalation. The device&amp;apos;s components usually include a small liquid reservoir, a heating element, and a power source, normaly a battery
  • #17 Use amongst 11-18 year-olds 7% had tried e-cigarettes at least once 2% reported using them ‘sometimes’ (more than once a month) or ‘often’ (more than once a week) 28% of those who had ever used e-cigarettes, had used them within the last month   Use by age 16-18 years: 11% had tried e-cigarettes at least once; 8% reported using them sometimes; and 1% using them often 11-15 years: 4% had tried them at least once and 1% reported using them sometimes; none reported more frequent use. 95% 11-15 year-olds and 90% 16-18 year-olds had never used e-cigarettes  
  • #27 So, in our survey of just under 6,000 smokers we found that…A total of…
  • #28 Therefore, the key finding is the result after we adjust for differences in a range of socio-demog and smoker characteristics. In these adjusted models, we found that…