1. Economics is concerned with making optimal choices given scarce resources. Scarcity means that economic wants exceed society's ability to produce goods and services.
2. Individuals and societies face an economizing problem of allocating limited resources between competing ends. This requires making tradeoffs which impose opportunity costs.
3. Production possibilities frontiers illustrate the key economic ideas of scarcity, choice, opportunity cost and tradeoffs graphically for societies. The slope of the PPF represents the opportunity cost of producing more of one good.