| [Presentation title] | [Client Name] | [Date] 
1 
Economic Indicators 
Last update 17.10.2014
| Economic Indicators | 
2 
Economic Outlook Monthly Overview – October 2014 
Europe: 
•Consensus October GDP forecast for WE came down again by 0,1%point to 1,3% for 2014 and to 1,5% for 2015. 
•The EU industrial confidence and the consumer confidence both continued to fall in September. 
•The IFO Business Climate index for Germany again fell in September. The German economy is no longer running smoothly. 
•Concerns over industry and deflation – and, therefore, the possibility of recession – mark this month’s outlook. The ECB plans to buy private sector assets in order to stipulate lending, but more action is needed, if prices continue to fall. 
US: 
•Consensus October GDP forecast for the US improved slightly to 2,2% for 2014 and remained on 3,1% for 2015. 
•While Q2 GDP was upgraded again to now +4,6% q-o-q from previous releases and personal consumption remained on an acceptable 2,5% pace, outlook over 2014 remains uncertain, especially as the US brace for the normalization of monetary policy. 
Japan: 
•The October GDP growth forecast for Japan came down from 1,2% to 1,1% for 2014 and from 1,3% to 1,2% for 2015. 
•Japan is still working through the impact of April’s consumption tax hike, which impacted sharply on Q2 GDP. Activity collapsed by a sharper than expected annualized 7,1%. Since then, there have been hopes that the economy would get back on track. However, Q3 has been mixed at best and GDP forecasts slipped again.
3 
| Economic Indicators | 
Eurostat Data
| Economic Indicators | 
4 
Economic Indicators – GDP EU 28 
Source: Eurostat Sept 14 
-5 
-4 
-3 
-2 
-1 
0 
1 
2 
3 
4 
08 Q1 
09 Q1 
10 Q1 
11 Q1 
12 Q1 
13 Q1 
14 Q1 
% 
GDP for the EU 28 countries at constant prices quarter vs. same quarter of last year
| Economic Indicators | 
5 
Economic Indicators – GDP EU 28 
Source: Eurostat Sept 14 
-2,5 
-2 
-1,5 
-1 
-0,5 
0 
0,5 
1 
08 Q1 
09 Q1 
10 Q1 
11 Q1 
12 Q1 
13 Q1 
14 Q1 
% 
GDP for the EU 28 countries at constant prices quarter on quarter
| Economic Indicators | 
6 
Economic Indicators –EU 28 Consumer Price Index 
Source: Eurostat Oct 14 
0 
0,5 
1 
1,5 
2 
2,5 
3 
3,5 
4 
4,5 
08/1 
09/1 
10/1 
11/1 
12/1 
13/1 
14/1 
15/1 
0,4 
% 
The harmonized index of consumer prices is the result of the collaboration 
between Eurostat and National Statistical Institutes of the Member States.
7 | Economic Indicators | 
Economic Indicators – ECB interest rate 
Source: ECB, FED, Eurostat Oct 14 
Sep; 0,3 
Oct ; 0,05 
Oct ; 0,25 
-0,5 
0,0 
0,5 
1,0 
1,5 
2,0 
2,5 
3,0 
3,5 
4,0 
4,5 
Jan 08 
July 08 
Jan 09 
Jul.09 
Jan 10 
Jul.10 
Jan 11 
July 11 
Jan 12 
Jul.12 
Jan 13 
Jul.13 
Jan 14 
Jul.14 
Jan 15 
% 
ECB short-term rate 
Eurozone inflation 
FED rate
| Economic Indicators | 
8 
Economic Indicators –EU 28 Unemployment Rate 
Source: Eurostat Oct 14 
10,1 
6 
7 
8 
9 
10 
11 
12 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
% 
Unemployment rate for EU 28 countries
| Economic Indicators | 
9 
Economic Indicators – Industrial Confidence Ind EU 
Source: Eurostat Oct 14 
-40 
-35 
-30 
-25 
-20 
-15 
-10 
-5 
0 
5 
10 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
Industrial confidence within EU 28 decreased again in September, continuing the downwards trend of the previous months. 
The Industrial Confidence Indicator is the arithmetic average of the answers to the 
questions on production expectations, order books and stocks.
| Economic Indicators | 
10 
Economic Indicators – Consumer Confidence Ind EU 
Source: Eurostat Oct 14 
Consumer Confidence within EU 28 continued to clearly erode in September 
-35 
-30 
-25 
-20 
-15 
-10 
-5 
0 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
The Consumer Confidence Indicator is the arithmetic average of the answers to the questions on the financial situation of households and general economic situation (past and future) together with that on the advisability of making major purchases.
| Economic Indicators | 
11 
Economic Indicators – Capacity Utilization in Manufacturing Industry in % - EU 27 
Source: Eurostat Sept 14 
60 
65 
70 
75 
80 
85 
04Q1 
05Q1 
06Q1 
07Q1 
08Q1 
09Q1 
10Q1 
11Q1 
12Q1 
13Q1 
14Q1 
80,5 
% 
The capacity utilization in manufacturing industry gives the level of capacity utilization 
in percent, as assessed by managers in manufacturing industry.
| Economic Indicators | 
12 
Ifo Data
| Economic Indicators | 
13 
Economic Indicators – IFO World Economic Climate 
Source: IFO Sept 14 
The Ifo World Economic climate brightened slightly in Q3 2014. World economic activity remains on the rise. 
This indicator is being updated on a quarterly basis.
| Economic Indicators | 
14 
Economic Indicators – IFO European Economic Climate 
Source: IFO Sept 14 
The economic climate in Europe slightly fell in Q3 2014, also impacted by the Ukraine crisis. 
This indicator is being updated on a quarterly basis.
| Economic Indicators | 
15 
Economic Indicators – IFO NA Economic Climate 
Source: IFO Sept 14 
This indicator is being updated on a quarterly basis.
| Economic Indicators | 
16 
Economic Indicators – IFO Asia Economic Climate 
Source: IFO Sept 14 
This indicator is being updated on a quarterly basis. 
The economic climate in Asia recovered from its slump in the previous quarter.
| Economic Indicators | 
17 
Economic Indicators – GDP Forecast Euro Area 
Source: IFO Oct 14
| Economic Indicators | 
18 
Economic Indicators – GDP Forecast Germany 
Source: IFO Oct 14
| Economic Indicators | 
19 
Economic Indicators – Exchange rate $ vs € 
Source: IFO Sept 14
| Economic Indicators | 
20 
Economic Indicators – Ifo business situation and 6 month expectations 
Source: IFO Oct 14 
75 
80 
85 
90 
95 
100 
105 
110 
115 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
80 
85 
90 
95 
100 
105 
110 
115 
120 
125 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
Business situation 
6 months expectations 
The IFO-Institut für Wirtschaftsforschung business situation index shows the current evaluation of the economic situation, while the 6 month expectations index shows the expectations of the companies for the next 6 months. Over 7000 companies are being interviewed. 
The Ifo Business Climate Index for Germany continued to fall in September and dropped to its lowest level since April 2013. Firms were less satisfied with their current business situation and also more sceptical regarding future business developments. The German economy is no longer running smoothly.
| Economic Indicators | 
21 
Economic Indicators – IFO Assessment of Current Business Situation 
Source: IFO Oct 14 
The Ifo Business Climate Index for Germany continued to fall in September and dropped to its lowest level since April 2013. Firms were less satisfied with their current business situation and also more sceptical regarding future business developments. The German economy is no longer running smoothly.
| Economic Indicators | 
22 
Economic Indicators – IFO business climate index printing industry 
Source: IFO Oct 14, bundesverband druck und medien 
-60 
-50 
-40 
-30 
-20 
-10 
0 
10 
20 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
The IFO-Institut für Wirtschaftsforschung business climate index for the printing industry is 
based on a monthly representative questionnaire to 300 German printers. 
The business climate within the printing industry improved from 0 to +7 in September.
| Economic Indicators | 
23 
Economic Indicators – IFO business climate index printing industry 
The IFO-Institut für Wirtschaftsforschung business climate index for the printing industry is based on a monthly representative questionnaire to 300 German printers. 
Business Development at German Printers – September 2014: 
 The assessment of the current business situation in the printing industry improved considerably and reached its highest level since begin of the year (+21). 
 The business climate – an indicator for the development in the next quarter – improved significantly by 7%points. 
 The business expectations for the coming 6 months deteriorated 
Source: IFO Oct 14, bundesverband druck und medien
| Economic Indicators | 
24 
Zenith Data
| Economic Indicators | 
25 
Global Advertising Growth 
Source: ZenithOptimedia 9/14
| Economic Indicators | 
26 
Regional Advertising Development 
Source: ZenithOptimedia 9/14
| Economic Indicators | 
27 
Global Advertising Markets 
Source: ZenithOptimedia 9/14
| Economic Indicators | 
28 
Advertising by medium 
Source: ZenithOptimedia 9/14

Economic indicators october

  • 1.
    | [Presentation title]| [Client Name] | [Date] 1 Economic Indicators Last update 17.10.2014
  • 2.
    | Economic Indicators| 2 Economic Outlook Monthly Overview – October 2014 Europe: •Consensus October GDP forecast for WE came down again by 0,1%point to 1,3% for 2014 and to 1,5% for 2015. •The EU industrial confidence and the consumer confidence both continued to fall in September. •The IFO Business Climate index for Germany again fell in September. The German economy is no longer running smoothly. •Concerns over industry and deflation – and, therefore, the possibility of recession – mark this month’s outlook. The ECB plans to buy private sector assets in order to stipulate lending, but more action is needed, if prices continue to fall. US: •Consensus October GDP forecast for the US improved slightly to 2,2% for 2014 and remained on 3,1% for 2015. •While Q2 GDP was upgraded again to now +4,6% q-o-q from previous releases and personal consumption remained on an acceptable 2,5% pace, outlook over 2014 remains uncertain, especially as the US brace for the normalization of monetary policy. Japan: •The October GDP growth forecast for Japan came down from 1,2% to 1,1% for 2014 and from 1,3% to 1,2% for 2015. •Japan is still working through the impact of April’s consumption tax hike, which impacted sharply on Q2 GDP. Activity collapsed by a sharper than expected annualized 7,1%. Since then, there have been hopes that the economy would get back on track. However, Q3 has been mixed at best and GDP forecasts slipped again.
  • 3.
    3 | EconomicIndicators | Eurostat Data
  • 4.
    | Economic Indicators| 4 Economic Indicators – GDP EU 28 Source: Eurostat Sept 14 -5 -4 -3 -2 -1 0 1 2 3 4 08 Q1 09 Q1 10 Q1 11 Q1 12 Q1 13 Q1 14 Q1 % GDP for the EU 28 countries at constant prices quarter vs. same quarter of last year
  • 5.
    | Economic Indicators| 5 Economic Indicators – GDP EU 28 Source: Eurostat Sept 14 -2,5 -2 -1,5 -1 -0,5 0 0,5 1 08 Q1 09 Q1 10 Q1 11 Q1 12 Q1 13 Q1 14 Q1 % GDP for the EU 28 countries at constant prices quarter on quarter
  • 6.
    | Economic Indicators| 6 Economic Indicators –EU 28 Consumer Price Index Source: Eurostat Oct 14 0 0,5 1 1,5 2 2,5 3 3,5 4 4,5 08/1 09/1 10/1 11/1 12/1 13/1 14/1 15/1 0,4 % The harmonized index of consumer prices is the result of the collaboration between Eurostat and National Statistical Institutes of the Member States.
  • 7.
    7 | EconomicIndicators | Economic Indicators – ECB interest rate Source: ECB, FED, Eurostat Oct 14 Sep; 0,3 Oct ; 0,05 Oct ; 0,25 -0,5 0,0 0,5 1,0 1,5 2,0 2,5 3,0 3,5 4,0 4,5 Jan 08 July 08 Jan 09 Jul.09 Jan 10 Jul.10 Jan 11 July 11 Jan 12 Jul.12 Jan 13 Jul.13 Jan 14 Jul.14 Jan 15 % ECB short-term rate Eurozone inflation FED rate
  • 8.
    | Economic Indicators| 8 Economic Indicators –EU 28 Unemployment Rate Source: Eurostat Oct 14 10,1 6 7 8 9 10 11 12 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 % Unemployment rate for EU 28 countries
  • 9.
    | Economic Indicators| 9 Economic Indicators – Industrial Confidence Ind EU Source: Eurostat Oct 14 -40 -35 -30 -25 -20 -15 -10 -5 0 5 10 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Industrial confidence within EU 28 decreased again in September, continuing the downwards trend of the previous months. The Industrial Confidence Indicator is the arithmetic average of the answers to the questions on production expectations, order books and stocks.
  • 10.
    | Economic Indicators| 10 Economic Indicators – Consumer Confidence Ind EU Source: Eurostat Oct 14 Consumer Confidence within EU 28 continued to clearly erode in September -35 -30 -25 -20 -15 -10 -5 0 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 The Consumer Confidence Indicator is the arithmetic average of the answers to the questions on the financial situation of households and general economic situation (past and future) together with that on the advisability of making major purchases.
  • 11.
    | Economic Indicators| 11 Economic Indicators – Capacity Utilization in Manufacturing Industry in % - EU 27 Source: Eurostat Sept 14 60 65 70 75 80 85 04Q1 05Q1 06Q1 07Q1 08Q1 09Q1 10Q1 11Q1 12Q1 13Q1 14Q1 80,5 % The capacity utilization in manufacturing industry gives the level of capacity utilization in percent, as assessed by managers in manufacturing industry.
  • 12.
    | Economic Indicators| 12 Ifo Data
  • 13.
    | Economic Indicators| 13 Economic Indicators – IFO World Economic Climate Source: IFO Sept 14 The Ifo World Economic climate brightened slightly in Q3 2014. World economic activity remains on the rise. This indicator is being updated on a quarterly basis.
  • 14.
    | Economic Indicators| 14 Economic Indicators – IFO European Economic Climate Source: IFO Sept 14 The economic climate in Europe slightly fell in Q3 2014, also impacted by the Ukraine crisis. This indicator is being updated on a quarterly basis.
  • 15.
    | Economic Indicators| 15 Economic Indicators – IFO NA Economic Climate Source: IFO Sept 14 This indicator is being updated on a quarterly basis.
  • 16.
    | Economic Indicators| 16 Economic Indicators – IFO Asia Economic Climate Source: IFO Sept 14 This indicator is being updated on a quarterly basis. The economic climate in Asia recovered from its slump in the previous quarter.
  • 17.
    | Economic Indicators| 17 Economic Indicators – GDP Forecast Euro Area Source: IFO Oct 14
  • 18.
    | Economic Indicators| 18 Economic Indicators – GDP Forecast Germany Source: IFO Oct 14
  • 19.
    | Economic Indicators| 19 Economic Indicators – Exchange rate $ vs € Source: IFO Sept 14
  • 20.
    | Economic Indicators| 20 Economic Indicators – Ifo business situation and 6 month expectations Source: IFO Oct 14 75 80 85 90 95 100 105 110 115 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 80 85 90 95 100 105 110 115 120 125 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Business situation 6 months expectations The IFO-Institut für Wirtschaftsforschung business situation index shows the current evaluation of the economic situation, while the 6 month expectations index shows the expectations of the companies for the next 6 months. Over 7000 companies are being interviewed. The Ifo Business Climate Index for Germany continued to fall in September and dropped to its lowest level since April 2013. Firms were less satisfied with their current business situation and also more sceptical regarding future business developments. The German economy is no longer running smoothly.
  • 21.
    | Economic Indicators| 21 Economic Indicators – IFO Assessment of Current Business Situation Source: IFO Oct 14 The Ifo Business Climate Index for Germany continued to fall in September and dropped to its lowest level since April 2013. Firms were less satisfied with their current business situation and also more sceptical regarding future business developments. The German economy is no longer running smoothly.
  • 22.
    | Economic Indicators| 22 Economic Indicators – IFO business climate index printing industry Source: IFO Oct 14, bundesverband druck und medien -60 -50 -40 -30 -20 -10 0 10 20 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 The IFO-Institut für Wirtschaftsforschung business climate index for the printing industry is based on a monthly representative questionnaire to 300 German printers. The business climate within the printing industry improved from 0 to +7 in September.
  • 23.
    | Economic Indicators| 23 Economic Indicators – IFO business climate index printing industry The IFO-Institut für Wirtschaftsforschung business climate index for the printing industry is based on a monthly representative questionnaire to 300 German printers. Business Development at German Printers – September 2014:  The assessment of the current business situation in the printing industry improved considerably and reached its highest level since begin of the year (+21).  The business climate – an indicator for the development in the next quarter – improved significantly by 7%points.  The business expectations for the coming 6 months deteriorated Source: IFO Oct 14, bundesverband druck und medien
  • 24.
    | Economic Indicators| 24 Zenith Data
  • 25.
    | Economic Indicators| 25 Global Advertising Growth Source: ZenithOptimedia 9/14
  • 26.
    | Economic Indicators| 26 Regional Advertising Development Source: ZenithOptimedia 9/14
  • 27.
    | Economic Indicators| 27 Global Advertising Markets Source: ZenithOptimedia 9/14
  • 28.
    | Economic Indicators| 28 Advertising by medium Source: ZenithOptimedia 9/14