Ed sheeran drunk

Ed sheeran drunk

• 1.
  Ed Sheeran -Drunk Music Video Analysis
• 2.
  Generic Codes, Convention& Form of music video • Genre = Pop/Folk (Indie) Director = Saman Keshavarz Video released = January 2012 • The video is mainly a narrative that tells the story of Ed’s troubles dealing with a bad break up • However it can be seen as conceptual due to comedic side of the video, the use of cats is especially interesting as it takes a ideology of lonely people confiding in pets to a new extreme whilst intertwining with the lyrics of the song. • The music video reflects the genre as it shows the average person dealing with a break up by getting drunk and having flashbacks with bright lights of a girl in the frame however it also has unconventional aspects such as a cat that communicates with Ed Sheeran, which can be understood by the audience with the use of subtitles
• 3.
  Cinematography, Editing &Effects Initial long shot of a series of pictures on the living room wall which then transitions into an close up of some of the pictures on the wall in which we see Ed’s ex girlfriend and the cause of his wish to be “drunk when [he] wakes up” Close up of Ed’s face, shows regret which links into why he’s looking at wall and the lyrics of the song
• 4.
  Bright lighting onthe wall with pictures on it, highlighting the importance of it, also in this medium long shot we see Ed opening a can of beer which links to the song Flashback cut which is in a different colour filter to show the difference in the video’s real time. Close up of the girl, who is also in the pictures on the wall suggesting she is the ex girlfriend The possibility of her being the ex girlfriend is further reinforced in this close up shot in which her expression is one of anger. Subtitles have been edited in for when the cat speaks a clever way to show that Ed is drunk, medium shot of the cat shows it’s on the sofa next to Ed, the contrast of lighting during the present time and flashbacks is evident, present time has more of a blue filtered coloured Extreme close up of the opening of a beer can which is repetitive throughout the video
• 5.
  Mise-en-scene The video isshot in mainly two locations, the house and the bar. In the house we as well as bar the lighting is mostly dark, signifying Ed’s sadness and loneliness. He is also wearing a blue hooded jumper and jeans, a potential comment on his state, the blue could also represent melancholy. This long shot is at the bar with a similar blue lighting as the frames in the house, the rule of thirds separates/conveys the difference between the house and club. Shot glasses on the table and other people’s legs in the background.
• 6.
  Relationship between soundand images + Audience • The Target audience is similar to Tom Odell’s Another Love both songs are about similar topics in a sense which would mean it’s aimed at young adults. • The lyrics link the images as it depicts Ed constantly drinking with his cat due to his bad break up with his former girlfriend, occasionally cutting to flashbacks of his girlfriend • The use of the cat comedic feature and spins the conventional comfort in pets after a break up and almost makes it a caricature in the video as you don’t drink alcohol with your cat.
• 7.
  Institutions & Representations •Label = Warner Music Group • Song off of debut album although Ed Sheeran at this point had been highly exposed and had a large fan base. • Features another upcoming artist making a cameo who supported Ed Sheeran on tour last year, Nina Nesbitt. • Young adults are represented as fragile, emotional people who solve life problems by drinking which can is somewhat of a stereotype being adhered to in this video