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Edtech pitch deck
- 1. Aurora Quality assessments forK-12 Education, powered by AI
- 2. As more learninghappens online, education is overwhelmed by the need for assessments Offline Online Static content, revised every 5 years Hundreds of questions per subject Dominated by Publishers Dynamic content, revised every few months Thousands of questions per subject Digital disrupts content creation Ability to personalize
- 3. The current solutionis broken: Outsourcing Digital Platforms Publishers Curriculum Providers Tutoring Chains Item Bank Companies Freelancers Subject Experts Question banks Ex-Teachers
- 4. This results inloss of time, money, and quality 3+ months timeline Millions of dollars 4+ quality checks Missed opportunity for digital learning
- 5. Aurora enables educationto meet demand by providing an authoring tool Digital Platforms Publishers Curriculum Providers Tutoring Chains Aurora Schools
- 6. Chapter 6: SocialStudies The Nile River The Greek historian knew what he was talking about. The Nile River fed Egyptian civilization for hundreds of years. The Longest River, The Nile is 4,160 miles long - the world’s longest river. It begins near the equator in Africa and flows north to the Mediterranean Sea. In the south it churns with cataracts. A cataract is a waterfall. Near the sea the Nile branches into a delta. A delta is an area near a river’s mouth where the water deposits fine soil called silt. In the delta, the Nile divides into many streams. The river is called the upper Nile in the south and the lower Nile in the north. For centuries, heavy rains in Ethiopia caused the Nile to flood every summer. The floods deposited rich soil along the Nile’s shores. This soil was fertile, which means it was good for growing crops. Unlike the Tigris and Euphrates, the Nile River flooded at the same time every year, so farmers could predict when to plant their crops. Aurora is able to generate questions from content in seconds Comprehend Chapters and Books Identify Main Concepts Generate Quality Questions Chapter 6: Social Studies The Nile River The Greek historian knew what he was talking about. The Nile River fed Egyptian civilization for hundreds of years. The Longest River, The Nile is 4,160 miles long - the world’s longest river. It begins near the equator in Africa and flows north to the Mediterranean Sea. In the south it churns with cataracts. A cataract is a waterfall. Near the sea the Nile branches into a delta. A delta is an area near a river’s mouth where the water deposits fine soil called silt. In the delta, the Nile divides into many streams. The river is called the upper Nile in the south and the lower Nile in the north. For centuries, heavy rains in Ethiopia caused the Nile to flood every summer. The floods deposited rich soil along the Nile’s shores. This soil was fertile, which means it was good for growing crops. Unlike the Tigris and Euphrates, the Nile River flooded at the same time every year, so farmers could predict when to plant their crops. How were the annual flood waters predicted? a. Weather b. Priests c. Birds d. Plants Egypt’s economy depended on farming, as well as other economic activities. a. True b. False Unlike the Tigris and Euphrates, the _______ flooded at the same time every year, so farmers could predict when to plant their crops.
- 7. Questions on parwith educational standards Bloom’s Taxonomy was created in 1956 by Benjamin Bloom; it is widely used for teaching, learning, and assessments globally today. *Forehand, M. (2005). Bloom’s Taxonomy: Original and revised (2010). In M. Orey (ed.), Emerging Perspectives on Learning, Teaching and Technology. Retrieved <14 March 2019>, from https://www.d41.org/cms/lib/IL01904672/Centricity/Domain/422/BloomsTaxonomy.pdf.” Remember Recall facts Understand Identify and classify Apply Use information in new situations Analyse Compare and Contrast Evaluate Justify Create Produce original work Able to generate tier 1 – 3 questions today Multi-tiered model that classifies thinking into six cognitive levels of complexity
- 8. Current traction Paid pilot Digitaltextbook platforms 1 Teachers Global Middle School 100 Top 10 Publishers Advanced discussions with renowned publishers 3
- 9. 2021 2-Year Product Roadmap Weadd question complexity and expand to other subjects 2019 Q2 Q3 Q4 2020 Q2 Q3 Q4 English Language Learning Worksheets Focus on Higher Order Thinking Questions Analysis, evaluation, and inference Product Testing with 100 Teachers Other Text-Heavy Subjects Science, Social Studies Image-based Questions Grading Subjective Answers Feedback Loop Student personalization Generate Content from Concepts
- 10. Launch B2C 2021 2-Year CustomerMilestones We onboard 10 education companies and have hundreds of users 2019 Q2 Q3 Q4 2020 Q2 Q3 Q4 1st Top 10 Publisher Pilot Enter K-12 Tutoring Upsell on Grading features and focus on Retention Secure 3 of the Top 10 Global Publishers 90+ Education Enterprises in pipeline Spoke to 90+ companies to understand how assessment is a key challenge 1 Paid Pilot and B2C Beta Digital Textbook Platform 2nd Paid Pilot Digital Platform Grow Education Enterprise Customers to 10 K-12 Tutoring and Curriculum
- 11. Global K-12 Assessments, Gradingand Content-Creation $9Bn Global K-12 Assessments $5Bn 11 The Global K-12 Assessment Market is $5Bn K-12 Publishers $500MM Curriculum Providers Content Creation Companies Test Prep Tutoring (On average, education companies spend $1MM to $30MM on outsourcing question creation).
- 12. 12 Global K-12 AssessmentMarket Breakdown Ranges between $5-7B Customer Annual Individual Spend (USD) # Globally Total USD Top Publishers 20,000,000 20 400,000,000 Digital Publishers 500,000 1500 750,000,000 Content Providers 1,000,000 3000 3,000,000,000 Tutoring Chains 1,000,000 3000 3,000,000,000 Total Spend for K-12 Assessments 7,150,000,000
- 13. Aligned Pricing withIndustry Monthly Subscription Plans Individual Subjects Scale Enterprise Pro Freemium Multiple Scaled on # of Users Unlimited Questions Limited Questions Custom Trained Algorithms Trained on Customer Data Average Monthly Subscription ~$2-5K Per Subject Per Month $10 Per Month Free
- 14. Aurora differentiates byfocusing on higher order thinking and B2B model 8K questions per day 30-40 questions per day Volume Time 10 seconds per question 20 min – 2 hours per question Quality Rounds of Revision 2 to 3 4 to 7 Method Higher Order Thinking questions Recycled questions *Manually created questions by humans 30-40 questions per day 20 min per question 4 to 5 Recycled questions Traditional* Tech-Enhanced Tools AI-Assisted Aurora 8K questions per day 10 seconds per question 3 to 4 Dynamically generated questions B2B B2C B2C B2B
- 15. Team Karishma Galani CEO Ramsri Golla CTO Masters,Arizona State University Bachelors, BITS Pilani 7 years building AI products in Silicon Valley Patented machine learning algorithms Masters in Education, Harvard University Bachelors, Northeastern University Led tech innovation in schools Authored two education books 15
- 16. Raising $1 MMSGD to build a core team and scale • 70% Core Tech Team • 20% Enterprise Sales • 10% Marketing
- 17. In 18 Months •10-15 Enterprises • Revenues at $50-60K/Month • Team of 10 - Tech (6) - Marketing/Sales (2) - Product (1)
- 18. Backed by EntrepreneurFirst And SGInnovate Based in Singapore 32 Carpenter Street, Singapore 059911 Karishma Galani, CEO [email protected] +6587800214 AWS, EdStart Member AWS Educational Technology Startup Accelerator