Education Hour: All Things Mobile Research
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The document discusses the evolution of mobile research, highlighting the potential of mobile data collection and the use of an SDK for survey analytics. It outlines the advantages of transitioning online communities to mobile, such as faster results and access to niche demographics, while also addressing challenges like costs and privacy concerns. Overall, it emphasizes the necessity for adaptation in strategies to leverage mobile technology effectively in market research.
Education Hour: All Things Mobile Research
- 1. + Education Hour August 2014
- 2. + Where’s Mobile Research Headed Next?
- 3. + Mobile Facts Reach Respondents Now via Mobile Say What? We are collecting mobile data for you! Got Panel? Then Get Mobile! What’s Next: Survey Analytics SDK –Software Development Kit What’s Next: Life Metrix Passive Data Collection What’s Next: iBeacon Research IOS Demo and Mobile Case Study Q & A
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- 11. + Turn online communities into mobile communities Literally - it’s flip of the switch in Survey Analytics Announce to your community: We got Mobile! Offer points to join mobile community Mobile recruitment & management strategy Run multi-deployment strategy: Online, mobile, offline, etc.
- 12. + PROS CONS Tap into your existing relationship! Conversion rate from online panel to mobile panel high 3x faster results than online communities Easier to reach out to certain niche communities Collect Passive Mobile Data Requires different recruitment & maintenance strategy May cost extra $ Incentive Client side adaptation WIP Status May miss out on certain segment groups Privacy concerns must be met for passive data collection
- 13. + Gives you unprecedented vision into consumers’ daily lives Collects moment-to-moment data from their mobile devices
- 14. + PROS CONS The Boldest Companies are already doing it Augment current research with quantifying mobile data Opportunities for data scientists to get involved in market research Respondents don’t have to manually tell you what they are doing in the moment. Already tracking it! Privacy Concerns Is this a PR nightmare waiting to happen? Still new to the MR world. What can you do with this kind of data? Opt-in rates could be different for select mobile groups
- 15. + If you already have a mobile app, plug in SDK to listen to mobile users! Easy to install to Mobile Apps Real-time feedback Analysis available Survey Analytics White Label available * See Customer Success Manager for costs
- 16. + PROS CONS Add-on to existing library of mobile apps Data collected available in Survey Analytics Android & IOS Ready White Label Available May take time to talk mobile app/IT team to come on board May need to add call-to-action function to drive feedback via mobile app Only supports Android & IOS
- 17. + Respondents Opt-In to receive survey triggers In the moment Response & Analysis iBeacon IOS, Android still developing proximity software 1st to offer! Available on Survey Analytics
- 18. + PROS CONS Interact directly with respondents in the moment Quick data collection & instant incentive delivery IOS Ready White Label Available Data location available in Survey Analytics Only on IOS. Missing huge market audience Privacy policy issues may occur Do people care about being tracked? Lots of gray areas to explore.
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- 21. + Have more questions? iSupport 24/5 Email/Chat http://www.surveyanalytics.com/help