e-Eommerce - Framework
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The document outlines the framework of e-commerce, defining it as the electronic buying and selling of goods and services. It details the various components of e-commerce infrastructure, services, products, and marketing strategies essential for effective operation. Additionally, it highlights areas such as web development, customer service, and technology services crucial for enhancing online commerce.
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e-Eommerce - Framework
- 2. 12/5/2016 Group 2 2 New Delhi Institute of Management Tughlakabad-New Delhi 2016--2018 361- Snehasish Mandal 374- Shivam Kamra 379- Shivam Negi 397- Shivam Saraswat 409- Gaurav Tripathy 410- Shubhi Kain
- 3. • E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. E-Commerce 12/5/2016 Group 2 3
- 4. 1. Infrastructure 2. Services 3. Products and Structures E-Commerce Framework 12/5/2016 Group 2 4
- 5. 1. Marketing 2. Facilities 3. Customer Service Infrastructure 12/5/2016 Group 2 5
- 6. 4. Information Technology 5. Fulfillment 6. Finance and Administration 7. Human Resources Infrastructure 12/5/2016 Group 2 6
- 7. Development Services • Web & Mobile development • CMS customization • System Integration • Custom Data reporting • Social & Mobile Application Services Marketing Services • Search Engine Optimization(SEO) • E-Mail Marketing • Web Analytics • Social Media Management • Market Place Management 12/5/2016 Group 2 7
- 8. Creative Services • Web Design • Digital Advertising • Catalog Production Services Technology Services • Payment Processing • PCI Compliance • Website performance • Data Security 12/5/2016 Group 2 8
- 9. Site Structure • Category/Sub-Category • Products • URLs • Increase Your Organic Visibility Site & Products Structure 12/5/2016 Group 2 9
- 10. Product Structure • Display a Parent Category • Place Sub Categories • Introduce New Arrivals Category • Display “Recently Viewed Products” Products and Structures 12/5/2016 Group 2 10