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Matkailusampo
          - turistin mobiili personoitu opas
                semanttisessa webissä


                 Prof. Eero Hyvönen
        Semanttisen laskennan tutkimusryhmä
         Aalto-yliopisto ja Helsingin yliopisto

                Alkusoittona: BirdWatch
– lintuharrastajan semanttinen havaintopalvelu taskussasi
                                                            1
Preludi:
BirdWatch – lintuharrastajan semanttinen
havaintopalvelu taskussasi

   Tavoitteet
     – Luonnon biodiversiteetin hallinta havaintokannoilla
     – Luontohavaintojen laadun varmistus
         » Perustuu nykyisin laajaan vapaaehtoistyöhön
     – Havaitsijoiden kouluttaminen
     – Luontoharrastuksen edistäminen
   Tekniset pointit
     – Havainto- ja ontologisen tiedon yhdistäminen
     – Linked (Open) Data –teknologian pilotointi
   Online demo: http://demo.seco.tkk.fi/birdwatch


                                                             2
BirdWatch – lintuharrastajan semanttinen havaintopalvelu
taskussasi




                                                           3
Taustalla 1,25 miljoonaa avoimen datan
havaintoa (Tiira.fi/BirdLife/GBIF.org)




                                         4
Lisäapua: linkitys muihin palveluihin

     Suomen Lintuatlas, Luontoportti, Wikipedia, lisää tulossa




                                                                  5
Tiira.fi-lomakkeen esitäyttäminen




                                    6
BirdWatch-tiimi

     1. Semantic Computing Research Group (SeCo), Aalto University and
      University of Helsinki
     2. FinnONTO-projektikonsortio (http://www.seco.tkk.fi/projects/finnonto/)
      3. Semantic Ubiquitous Services –projektikonsortio
      (http://www.seco.tkk.fi/projects/subi/)
     Toteutuksen työryhmä
       – Mikko Koho
       – Miika Alonen
       – Ville Piiparinen
       – Jouni Tuominen
       – Nina Laurenne
       – Juha Törnroos
       – Eetu Mäkelä
       – Prof. Eero Hyvönen (vetäjä)

                                                                                  7
Contents

    Why TravelSampo?
      – End-user’s perspective
      – Content provider’s perspective
    Demonstrator




                                         8
Kehittäjätiimi

     Aleksi Lindblad
      Eetu Mäkelä
      Osma Suominen
      Esko Ikkala
      Harri Hämäläinen
      Jeremie Dutruit
      Eero Hyvönen
      ja muita SeCo-ryhmän tutkijoita




                                        9
End-user’s Perspective




                         10
Why TravelSampo?
End-user’s Perspective
    Richer user experience
      – Richer content:
           » Not only for finding POIs
           » Additional info is created automatically based on Linked Data
      – Richer media: audioguiding, videos, virtual reality
      – Richer adaptation: Personalized, contextualized services
    Support all phases of making a cultural turism trip
      – Plan > execute > reflect
    Cross-domain content aggregation
      – Different kind of content from museums, libaries, etc.
           » E.g. events, POIs, collection items, documents, news, ...
    Cross-language usage supported
      – Search and recommending is based on meaning
           » Indexing based on language-free URIs


                                                                             11
End-user Perspective of TravelSampo

                                   Cultural Heritage
                                   Linked Data



                    API: SPARQL, REST


                             TravelSampo
  Planning Phase       Executing Phase
                                                       Reflecting Phase
  - POIs to visit      -POI info supply
                                                       - More info about visited POIs
  - Routes to go       -Route guidance
                                                       - Sharing experiences
  - Events             -Recommendations




    Web Interface           Mobile Interface                    Web Interface

                          END USER ACCESSS
Use-case Scenario 1: Outdoors


     POIs and routes connecting them
       – GPS coordinates
       – URIs for getting more info
       – Semantic metadata
       – Linked addtional data
       – Audioguide recordings
       – Accessibility information




                                        13
Use-case Scenario 2: Indoors

    Inside a POI: exhibition
       – Provide audioguide and information to mobile phones
       – Exhibits with ID tags for more info download
          » Aggeragated data about the objects
          » Semantic recommendations for related content




                                                               14
Content Provider’s Perspective




                                 15
Why TraverSampo?
Content Provider’s Perspective

    Providing more and better content and experiences
      – Fulfilling underlying mission of museums
    Attracting more visitors to museums and CH sites
      – Better online and guiding services -> more visitors
      – Outdoor POIs guide people into museums
           » Visiting a statue -> ”More similar works in museum X”
      – More visibility on the WWW through search engines
    Aggregating & enriching & reusing content collaboratively
      – Content from different organizations and data sources is
         interlinked and enrich each other ”for free”




                                                                     16
   Provide a simple way to create (audio)guiding online
     – Web-based interface for content upload
         » Semantic annotations for LD
         » Uploading images, audiofiles etc.
         » Geotagging POIs
     – Tool for creating tags for objects in exhibitions or
       outdoors
     – Real-time content publishing online and in reality:
         1. Create and annotate content objects
         2. Create the tag
         3. Attach the tag to the object


                                                              17
   Saving money for museums and visitors
     – Self-made autoguiding is cost-efficient
         » Easy/cheap to create content
         » No special audioguide equipment is needed
     – Using the system is free for clients
         » WLAN or flat rate mobile connection
   Avoiding vendor lock, but supporting companies
     – All sofware is free and open source
     – Content available from open data sources
     – Supporting commercial services, too



                                                       18
Content Provider’s Perspective of TravelSampo

                                          TravelSampo
WEB OF PAGES LEVEL:               API: SPARQL, REST
WEB OF DATA LEVEL:
Harvest
Transform                                                                    Linked Data Resources
Aggregate
Content      Cultural Events               Cultural Heritage
             (e.g. exhibitions)            Linked Data Cloud                  Collection Items



MUSEUM LEVEL:
Curate      POI Descriptions              Route Descriptions           Exhibit/Event Descriptions
Content


                                            SAHA Metadata                     ONKI
                     Tag tool
                                               Editor                    Ontology Service


                                                               Editor Interface


                                       CONTENT PROVIDER ACCESSS
Demonstrator under construction




                                  20
Core Eight Datasets (at the moment):
10,000 points of interest and events



Dataset             Description                            Type of instances        Size  Linking                                      Updating
                    Culturally significant man-made places                                Small selection of places are linked by hand
RKY                 in Finland                             Places                    2000 (mostly to people and historical events).    not updated
                    Events of the cultural capital year of
Turku 2011          Turku                                  Events                    2000 All events are automatically annotated.         not updated

Evenemax            General events                             Events                2000 All events are automatically annotated.         updated regurarly
                    Books, movies and music that is                                       Material is well linked inside the source but
Tarinoiden Helsinki related to specific places in Helsinki     Books/Movies/Music    2000 there are no links outside.                     updated rarely
                    All the museums in Finland and their                                  Events and places are not linked outside the
Museot.fi           exhibitions                                Places/Events         1500 source.                                         updated
                    Significant places in Suomenlinna sea                                 All places are annotated and linked by hand
Suomenlinna         fortress                                   Places                 250 (people and historical events).                 not updated
                    Events of the world design capital year
Helsinki WDC        in Helsinki                                Events                 200 All events are automatically annotated.     updated
                    Architecturally significant buildings in                              All places are linked and annotated by hand
Tapiola             Tapiola                                    Places                  20 (people and concepts).                      not updated




                                                                                                                                                           21
All datasets in our EMO triple store:
17 million locations, from 20 different sources




                                                  22
Using CultureSampo.fi and BookSampo.fi Linked
Data as a Semantic Service for Recommending
                     Artifacts     Maps

                                                       Videos
       Encyclopedia




                      Narratives          Literature
  Buildings
                                                            Music


    Cultural sites

                                                           Fine arts
          Biographies



                                                                       23
Loggin in
                              and profile
 Setting your location




Planning
Interface




   Browsing places       Searching places




                           Saving places
Location
                                 Profile
                                                  Mobile at Site                      Route finding
              Searching places                    Interface




       Browsing places                                         Instance information



                                           Related instances
Curator
Interface:
SAHA Editor




              Semantic annotations using
              FinnONTO ontology infra
Conclusions

    The goal: Fostering cultural turism using Linked Data
      – Richer, contextualized end-user experience
      – Simple and cheap content publication for museums
    Comprehensive trip support
      – Planning, executing, and reflecting the trip
    Current status of work
      – Work still in progress
      – First demonstrators on the web
          » http://www.matkailusampo.fi/
          » http://m.matkailusampo.fi/
      – National Linked Data Finland project: work continues
    More info and publications
      – http://www.seco.tkk.fi/projects/subi

                                                               27

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Eero Hyvönen: Matkailusampo, Apps4Finland-työt Paikkatietomarkkinoilla 2012

  • 1. Matkailusampo - turistin mobiili personoitu opas semanttisessa webissä Prof. Eero Hyvönen Semanttisen laskennan tutkimusryhmä Aalto-yliopisto ja Helsingin yliopisto Alkusoittona: BirdWatch – lintuharrastajan semanttinen havaintopalvelu taskussasi 1
  • 2. Preludi: BirdWatch – lintuharrastajan semanttinen havaintopalvelu taskussasi  Tavoitteet – Luonnon biodiversiteetin hallinta havaintokannoilla – Luontohavaintojen laadun varmistus » Perustuu nykyisin laajaan vapaaehtoistyöhön – Havaitsijoiden kouluttaminen – Luontoharrastuksen edistäminen  Tekniset pointit – Havainto- ja ontologisen tiedon yhdistäminen – Linked (Open) Data –teknologian pilotointi  Online demo: http://demo.seco.tkk.fi/birdwatch 2
  • 3. BirdWatch – lintuharrastajan semanttinen havaintopalvelu taskussasi 3
  • 4. Taustalla 1,25 miljoonaa avoimen datan havaintoa (Tiira.fi/BirdLife/GBIF.org) 4
  • 5. Lisäapua: linkitys muihin palveluihin  Suomen Lintuatlas, Luontoportti, Wikipedia, lisää tulossa 5
  • 7. BirdWatch-tiimi  1. Semantic Computing Research Group (SeCo), Aalto University and University of Helsinki  2. FinnONTO-projektikonsortio (http://www.seco.tkk.fi/projects/finnonto/)  3. Semantic Ubiquitous Services –projektikonsortio (http://www.seco.tkk.fi/projects/subi/)  Toteutuksen työryhmä – Mikko Koho – Miika Alonen – Ville Piiparinen – Jouni Tuominen – Nina Laurenne – Juha Törnroos – Eetu Mäkelä – Prof. Eero Hyvönen (vetäjä) 7
  • 8. Contents  Why TravelSampo? – End-user’s perspective – Content provider’s perspective  Demonstrator 8
  • 9. Kehittäjätiimi  Aleksi Lindblad Eetu Mäkelä Osma Suominen Esko Ikkala Harri Hämäläinen Jeremie Dutruit Eero Hyvönen ja muita SeCo-ryhmän tutkijoita 9
  • 11. Why TravelSampo? End-user’s Perspective  Richer user experience – Richer content: » Not only for finding POIs » Additional info is created automatically based on Linked Data – Richer media: audioguiding, videos, virtual reality – Richer adaptation: Personalized, contextualized services  Support all phases of making a cultural turism trip – Plan > execute > reflect  Cross-domain content aggregation – Different kind of content from museums, libaries, etc. » E.g. events, POIs, collection items, documents, news, ...  Cross-language usage supported – Search and recommending is based on meaning » Indexing based on language-free URIs 11
  • 12. End-user Perspective of TravelSampo Cultural Heritage Linked Data API: SPARQL, REST TravelSampo Planning Phase Executing Phase Reflecting Phase - POIs to visit -POI info supply - More info about visited POIs - Routes to go -Route guidance - Sharing experiences - Events -Recommendations Web Interface Mobile Interface Web Interface END USER ACCESSS
  • 13. Use-case Scenario 1: Outdoors  POIs and routes connecting them – GPS coordinates – URIs for getting more info – Semantic metadata – Linked addtional data – Audioguide recordings – Accessibility information 13
  • 14. Use-case Scenario 2: Indoors  Inside a POI: exhibition – Provide audioguide and information to mobile phones – Exhibits with ID tags for more info download » Aggeragated data about the objects » Semantic recommendations for related content 14
  • 16. Why TraverSampo? Content Provider’s Perspective  Providing more and better content and experiences – Fulfilling underlying mission of museums  Attracting more visitors to museums and CH sites – Better online and guiding services -> more visitors – Outdoor POIs guide people into museums » Visiting a statue -> ”More similar works in museum X” – More visibility on the WWW through search engines  Aggregating & enriching & reusing content collaboratively – Content from different organizations and data sources is interlinked and enrich each other ”for free” 16
  • 17. Provide a simple way to create (audio)guiding online – Web-based interface for content upload » Semantic annotations for LD » Uploading images, audiofiles etc. » Geotagging POIs – Tool for creating tags for objects in exhibitions or outdoors – Real-time content publishing online and in reality: 1. Create and annotate content objects 2. Create the tag 3. Attach the tag to the object 17
  • 18. Saving money for museums and visitors – Self-made autoguiding is cost-efficient » Easy/cheap to create content » No special audioguide equipment is needed – Using the system is free for clients » WLAN or flat rate mobile connection  Avoiding vendor lock, but supporting companies – All sofware is free and open source – Content available from open data sources – Supporting commercial services, too 18
  • 19. Content Provider’s Perspective of TravelSampo TravelSampo WEB OF PAGES LEVEL: API: SPARQL, REST WEB OF DATA LEVEL: Harvest Transform Linked Data Resources Aggregate Content Cultural Events Cultural Heritage (e.g. exhibitions) Linked Data Cloud Collection Items MUSEUM LEVEL: Curate POI Descriptions Route Descriptions Exhibit/Event Descriptions Content SAHA Metadata ONKI Tag tool Editor Ontology Service Editor Interface CONTENT PROVIDER ACCESSS
  • 21. Core Eight Datasets (at the moment): 10,000 points of interest and events Dataset Description Type of instances Size Linking Updating Culturally significant man-made places Small selection of places are linked by hand RKY in Finland Places 2000 (mostly to people and historical events). not updated Events of the cultural capital year of Turku 2011 Turku Events 2000 All events are automatically annotated. not updated Evenemax General events Events 2000 All events are automatically annotated. updated regurarly Books, movies and music that is Material is well linked inside the source but Tarinoiden Helsinki related to specific places in Helsinki Books/Movies/Music 2000 there are no links outside. updated rarely All the museums in Finland and their Events and places are not linked outside the Museot.fi exhibitions Places/Events 1500 source. updated Significant places in Suomenlinna sea All places are annotated and linked by hand Suomenlinna fortress Places 250 (people and historical events). not updated Events of the world design capital year Helsinki WDC in Helsinki Events 200 All events are automatically annotated. updated Architecturally significant buildings in All places are linked and annotated by hand Tapiola Tapiola Places 20 (people and concepts). not updated 21
  • 22. All datasets in our EMO triple store: 17 million locations, from 20 different sources 22
  • 23. Using CultureSampo.fi and BookSampo.fi Linked Data as a Semantic Service for Recommending Artifacts Maps Videos Encyclopedia Narratives Literature Buildings Music Cultural sites Fine arts Biographies 23
  • 24. Loggin in and profile Setting your location Planning Interface Browsing places Searching places Saving places
  • 25. Location Profile Mobile at Site Route finding Searching places Interface Browsing places Instance information Related instances
  • 26. Curator Interface: SAHA Editor Semantic annotations using FinnONTO ontology infra
  • 27. Conclusions  The goal: Fostering cultural turism using Linked Data – Richer, contextualized end-user experience – Simple and cheap content publication for museums  Comprehensive trip support – Planning, executing, and reflecting the trip  Current status of work – Work still in progress – First demonstrators on the web » http://www.matkailusampo.fi/ » http://m.matkailusampo.fi/ – National Linked Data Finland project: work continues  More info and publications – http://www.seco.tkk.fi/projects/subi 27