Uploaded byRyan Busch
Eiif ceg presentation
The document summarizes the results of a social media marketing campaign conducted by a digital education company to promote an online lecture. The campaign was highly successful, driving over 1,400 views of lecture notes and ranking the content within the top 10 search results on Google, Yahoo, MSN/Bing and Ask.com for the keyword "Digital Marketing Lecture". This virtual learning program helped the company acquire new students at no marketing cost, lowering enrollment expenses while adding value to students' education.
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Eiif ceg presentation
- 1. “Successfully Using SocialMedia to Lower Delivery and Enrollment Costs, Extend Reach, Monitor Quality and Add Value to the Diploma" Steve Cooper, CEORyan Busch, CMO
- 2. Acquisition of ThreeAccredited Colleges
- 3. Blended Social LearningProgram
- 4. Extend Reach0-80 Studentsin 8 weeks1,400+ Views of Branded Lecture NotesPage 1 on Top 4 EnginesGoogleYahoo!MSN/BingAsk.com
- 5. Search for itYourself!Take-out your BlackberriesDo a Google search for:Digital Marketing Lecture
- 6. High Point: Numbers1 & 2 on Google SearchGoogle Page 1KEY WORD: Digital Marketing LecturePositions 1 & 2
- 7. Lasting Effects30 DaysLater…Google Page 1KEY WORD: Digital Marketing LecturePositions 3, 4, 6, 4, & 8
- 8. Lasting Effects30 DaysLater…Yahoo Page 1KEY WORD: Digital Marketing LecturePositions 5 & 6
- 9. Lasting Effects30 DaysLater…MSN/BING Page 1KEY WORD: Digital Marketing LecturePositions 2, 3, & 7
- 10. Lasting Effects30 DaysLater…Ask.com Page 2KEY WORD: Digital Marketing LecturePage 1 - Position 3Page 2 – Positions1, 2, 3, & 4
- 11. Lower Delivery &Enrollment CostsCostsCost of eduFire = $0Marketing Costs = $0Instruction = No ChangeValueAcquisition of 80 Students = $240,000~SEO = $50,000+
- 12.
- 13. Add Value tothe DiplomaAllows Real-Time Outcome MonitoringFacilitates Faculty & Student InteractionsAdapts to Varied Learning StylesOffers Immediate Knowledge TransferAccessible and Engaging Education
- 14. Tweet it!I’ve “seen”my first online course #educationidustryinvestmentforum